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Living Proof Adds Depth to Management Team and Board

Grace Ray has been appointed Chief Marketing Officer, overseeing the global product strategy, brand development and strategic marketing functions for the company. Ms. Ray was most recently the Vice President of Global Marketing for Smashbox Cosmetics. She has also had extensive leadership experience from past senior positions with L'Oreal Paris and Nestle. Ms. Ray brings valuable experience in growing and managing sustainable, global brands and will report directly to Jon Flint, the co-founder and CEO of Living Proof and co-founder of Polaris Venture Partners, the company's lead investor.

Living Proof also announces the addition of Edgar O. Huber to the Living Proof Board of Directors. Mr. Huber is currently the Executive Vice President of Global Business Development for Liz Claiborne Inc. He has previously led other top luxury brands as CEO of Juicy Couture and President of L'Oreal Luxury Product Division Europe/U.S. He brings to the board valuable expertise in portfolio management of global beauty brands, as well as extensive knowledge in people and resource management to create long-term sustainable growth.

"The addition of Grace and Edgar to the Living Proof executive team is part of our building a foundation for a global brand," said Flint. "Grace has the experience to drive our marketing in haircare and other categories, while Edgar brings a deeper understanding of the business models driving the industry on a worldwide basis."

ABOUT LIVING PROOF

Living Proof is a company of scientists from some of the world's leading university and research laboratories working together with beauty experts towards one common goal: to invent breakthrough formulas that provide beautiful results you can see from across the room.

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Danielle Levine, 646.214.5727x 110
Danielle@boldpr.com