Published: March 25, 2011
The New York Times Releases Major Update to News Application for iPhone
NEW YORK - (BUSINESS WIRE) - The New York Times today released a major update to its NYTimes iPhone
application, adding videos, slide shows and more content from blogs, in
addition to the world-class articles that users have grown to expect.
The new app also incorporates improved navigation, and breaking news
alerts enable users to stay on top of important news when the app is
closed.
The NYTimes iPhone application is a free app designed for iPhone and
iPod touch. The update is now available to current users, and new users
can download the app from the App Store.
When The Times launches its digital subscription model on March 28, the Top
News section of the app will remain free. To delve deeper into the
app's other sections, users will be asked to become digital subscribers.
Details and pricing for these plans is available at www.nytimes.com/access.
"The NYTimes iPhone app is an incredibly popular way for our readers to
access Times content on the go," said Denise Warren, senior vice
president and chief advertising officer, The New York Times Media Group
and general manager, NYTimes.com. "As design and technology have
evolved, we are updating the app to ensure that our readers are getting
the best possible reading experience with more quality content and
better functionality."
Features of the NYTimes iPhone app include:
-
Expanded content - videos, slide shows and all blogs are now
available as standalone sections (Video, Photos, Blogs) and integrated
throughout other sections and articles.
-
Improved navigation - navigation tools have been redesigned
based on user feedback for easier use and content discoverability.
Readers can now swipe between articles to enjoy a more continuous news
experience. An improved Favorites section allows users to bookmark
frequently visited sections and blogs, in addition to saving articles.
A Recently Viewed section makes it easy to access recently-read
articles. Links at the bottom of articles enable readers to continue
reading additional content in the section without returning to a
section front.
-
Breaking news - breaking news delivered via Push Notification
allow users to stay on top of breaking news even when the app is
closed.
-
Share options - share articles, videos and slide shows with a
full set of tools, including Facebook, Twitter, e-mail and copy link.
The NYTimes iPhone app is available from the App Store on iPhone or iPod
touch, or at www.itunes.com/appstore.
Screenshots can be downloaded at www.nytco.com/press/press_iPhone.html.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with
2010 revenues of $2.4 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers and more than 50
Web sites, including NYTimes.com,
Boston.com
and About.com.
The Company's core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com.

The New York Times
Kristin Mason, 212-556-4059
masonkm@nytimes.com
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