Published: March 25, 2011
Avery Dennison Unveils New Business Unit Names as Part of Branding Initiative
PASADENA, Calif. - (BUSINESS WIRE) - Avery Dennison has given its business units new names to communicate
their focus on market-driven solutions that help make brands more
inspiring and the world more intelligent.
The company's largest business unit, Roll Materials, becomes Label
and Packaging Materials to reflect the fact that its innovations in
self-adhesive technology extend beyond labeling to packaging
applications and solutions.
Retail Information Services is now Retail Branding and Information
Solutions to reflect its comprehensive suites of products and
services for retailers and apparel brands, while Office Products becomes Office
and Consumer Products to reflect the relevance of its organization
and identification solutions to the home as well as the office.
Graphics and Reflective Products becomes Graphics and Reflective
Solutions; and Specialty Tape Division becomes Performance Tapes.
The company's Specialty Converting Division, which includes Industrial
and Automotive Products, Performance Films, Business Media and Security
Printing, is now Designed and Engineered Solutions. Medical
Products, the RFID Division, and Automotive are now Medical Solutions,
RFID, and Automotive Solutions, respectively.
The name changes took effect March 18 and first appeared in the
company's online 2010 Year in Review, which is available at www.averydennison.com/2010review.
Titled "Inspired Brands. Intelligent World," the review reflects the
company's vision for achieving customer satisfaction and sales and
earnings growth through innovative, high-performance materials,
technology and solutions.
A chart showing all the names is available in the Year in Review at www.averydennison.com/2010review/businessnames.
About Avery Dennison
Avery Dennison helps make brands more inspiring and the world more
intelligent. For 75 years the company has been a global leader in
pressure-sensitive technology and materials, retail branding and
information solutions, and organization and identification products for
offices and consumers. A FORTUNE 500 company with sales of $6.5 billion
in 2010, Avery Dennison is based in Pasadena, California and has
employees in over 60 countries. For more information, visit www.averydennison.com.

Avery Dennison
Media Relations:
David Frail,
+626-304-2014
david.frail@averydennison.com
or
Erwin
Zijlstra, +31 (70) 579 4113
erwin.zijlstra@eu.averydennison.com
or
Jessica
Chan, +852-2820-4575
jessica.chan@ap.averydennison.com
or
Investor
Relations:
Eric M. Leeds, +1 626-304-2029
investorcom@averydennison.com
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