Published: March 21, 2011
Granite City Food & Brewery to Launch Bottled Beer Line
MINNEAPOLIS - (BUSINESS WIRE) - Granite City Food & Brewery (Nasdaq: GCFB) today
announced the launch of a bottled beer line in retail stores outside of
their 26 restaurants throughout the Midwest. Through its patented beer
processing system, Granite City has been developing and brewing some of
the best handcrafted beers available throughout the region. Today,
Granite City ranks as the #6 largest Brewpub Group in the United States
with approximately 600,000 gallons of beer sold in 2010. The company has
partnered with distributors to have its beers bottled and available for
sale in liquor stores and grocery stores in states throughout the Upper
Midwest area. The announcement today expands on the company's continuing
use of its patented beer process. Earlier this month the company
announced that its beer would be offered in the Xcel Energy Center, home
of the Minnesota Wild, with more venues expected in the future.
"We are very pleased to build on our strategy of providing our
handcrafted beer to our loyal consumers in locations outside of our
restaurants," said Steve Wagenheim, President and Founder of Granite
City. "Over the years our beers have become some of the best handcrafted
beers in the area having won numerous awards. We see this as a great
branding strategy for our restaurants with the opportunity to create
many more loyal customers of our fine handcrafted beers."
The company will begin to sell three of its hand crafted beers in retail
outlets in the Twin Cities, St. Cloud, Sioux Falls, Fargo and various
Kansas markets beginning in April 2011. The inaugural batch to be
bottled will include Northern Lager, Duke of Wellington and Brother
Benedict's Bock, three of the company's most popular beers. This
inaugural batch will have a special "first-run" designation on each
bottle. The hand crafted beers will be bottled at Minhaus Brewery in
Monroe, Wisconsin. Associated Brewing Company (ABC) will be importing
and selling the beer, in addition to handling other logistical and
invoicing items for Granite City. ABC, in turn, will sell the beer to
various distributors who will work with retailers throughout Minnesota,
South Dakota, North Dakota, Iowa and Kansas.
"Wirtz Beverage Minnesota Beer Inc. is excited to partner with Granite
City in offering high quality craft beer to the Minneapolis / St. Paul
metro area," said Scott Cairncross, Vice President of Wirtz Beverage
Minnesota. "We are pleased to grow our relationship with Granite City by
acting as their distributor for bottle beer, in addition to our current
relationship with their arena beers."
"We're proud to present the new Granite City bottled beer line," said
Steve Wagenheim. "Whether they're dining at one of our restaurants or
spending an evening at home, fans of the Granite City brand can now
enjoy a great handcrafted beer whenever they like."
About Granite City Food & Brewery
Granite City Food & Brewery Ltd. is a Modern American upscale casual
restaurant chain that operates 26 restaurants in 11 states. The menu
features affordable yet high quality family favorite menu items prepared
from made-from-scratch recipes and served in generous portions. The
sophisticated yet unpretentious restaurants, proprietary food and
beverage products, attractive price points and high service standards
combine for a great dining experience. Granite City opened its first
restaurant in St. Cloud, Minnesota in 1999. For more information about
Granite City, visit www.gcfb.com.
Granite City Food & Brewery Ltd.
James G. Gilbertson
Chief
Financial Officer
952-215-0676
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