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Jones Lang LaSalle Launches Innovative Social Media Tool in Retail Sector

CHICAGO, March 18, 2011 /PRNewswire/ -- Jones Lang LaSalle Retail has taken its social media initiative to the next level with the addition of live retailer social streams on the websites of the centers it manages. The new platform is search engine friendly and fully integrates both top retailers' and individual properties' social streams into a unified web and mobile experience. Shoppers are able to view realtime posts from the mini-feed, and scope out the entire center for news and deals.

"Twitter and Facebook are leading avenues for retailers to communicate and interact with shoppers," said Julie Rickey, Senior Vice President and Director of Marketing, Jones Lang LaSalle Retail. "By engaging with our shoppers in an accessible and innovative way, we expect to increase traffic and help drive sales at the centers."

Jones Lang LaSalle has engaged Imaginuity, a creative digital agency, along with its traditional agency The Dealey Group, to deliver the new technology and help Jones Lang LaSalle stay on the cutting edge of social media initiatives.

The malls' websites will be one-stop repositories for all local and national retail deals. The strategy will be launched at all participating malls in a tiered approach. Nine centers recently launched the new sites and 11 more are scheduled to launch on April 1. Jones Lang LaSalle is a leader in adapting and integrating social media initiatives as it was one of the first shopping center management companies to initiate a social media strategy for the centers it manages.

"Our consumers are inundated with discounts and promotions every day," said Linda Frink, Marketing Manager of Fox Run Mall in Newington, New Hampshire. "The social stream we provide enables our shoppers to see the offers and updates that matter the most to them from the retailers in our center."

Imaginuity Interactive Inc. is a digital agency that develops creative, world-class technologies to help customers connect with brands. One of the largest privately held agencies of its kind in the Southwest, Imaginuity's services include Digital Strategy, Website Design and Development, Mobile Development, Search Engine Development, and Social Media Integration and Implementation.

The Dealey Group is a full-service "tra-digital" advertising agency that delivers best-in-class solutions for real estate clients. With an innovative approach to connecting with consumers, and an impressive portfolio of retail clients, The Dealey Group provides a cohesive team of professionals with unparalleled experience in every facet of marketing.

Both Imaginuity and The Dealey Group are located in Dallas, Texas, where they work together to deliver end-to-end marketing solutions for corporations throughout the U.S.

About Jones Lang LaSalle Retail

As the leading retail service provider, Jones Lang LaSalle Retail manages the largest third-party retail portfolio in the country. The firm's 87 million-square-foot retail portfolio consists of more than 300 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers, transportation terminals and over 6,000 retail ATM's and bank branches across 50 states. Globally, Jones Lang LaSalle (NYSE: JLL) has a retail portfolio of 269 million square feet of property under management and leasing, including more than 9,500 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community. For more information on Jones Lang LaSalle Retail, visit www.jllretail.com.

SOURCE Jones Lang LaSalle