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Brand Storytelling Leader Changes Name: ARAcontent is now Brandpoint

Brandpoint offers three core product channels, each enhanced by accurate, real-time reporting of results:

• Media creation and distribution - Consumer-focused feature articles help clients tell their brand stories, and provide high-quality content to a network of online publishers. Brandpoint guarantees clients online placement of their articles through its powerful, cost-effective media creation and distribution service.
• Search engine optimization (SEO) - Brandpoint provides full SEO consulting services that range from website audits to keyword analysis. Placement of quality content on trusted media websites is an effective way for brands to increase their SEO relevancy.
• Social media - Brandpoint supports clients' social media strategies with outreach tools and writing services that help brands maintain and grow their social media presence.

"Changing our name to Brandpoint reflects how our business has evolved from a heritage of print article distribution into a comprehensive content-based digital marketing platform," says David Olson, senior vice president and general manager of Brandpoint. "As the online marketing landscape becomes more dynamic, consumers are connecting with each other and the companies they patronize in new and exciting ways. By following consumer trends and continually integrating new services such as social media and SEO, Brandpoint is nicely positioned to serve as our clients' strategic partner today and in the future."

About Brandpoint
Brandpoint, the industry leader in content-based marketing solutions, began life 15 years ago as Article Resource Association, providing copyright-free content to print media across the country. As the digital marketing world evolved, the company maintained its front-runner position by developing new content-based marketing tools and utilizing emerging technologies for a broad portfolio of public relations industry, corporate and interactive agency clients. Today, Brandpoint is recognized as a pioneer in content-based digital marketing and real-time reporting of measurable, effective results.

To learn more about Brandpoint, please contact Jeff Bialek at (866) 287-9168 or visit the company website at www.brandpoint.com.

About ARAnet
ARAnet is the parent company of Brandpoint and Adfusion. ARAnet is an article-based digital media company that educates consumers, builds brands and drives sales through product offerings that focus on digital advertising, SEO and public relations, and that leverage content and technology to achieve clients' specific campaign goals.

ARAnet, Inc.
Lisa Bergerson, Marketing/PR Manager, 952-374-5272
lbergerson@aranetonline.com