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WaveJet Names Sagon-Phior Agency of Record

Sagon-Phior will develop a national and international, strategic marketing and branding program for WaveJet. The integrated program will include brand development, go-to-market strategies, advertising, packaging, event planning, broadcast, print, public relations, digital and social media, to launch, support and aggressively position one of surfing's most unique new products and companies. WaveJet's PWP jet pod system is powered by a twin lithium ion battery system that propels any type of board over water at 8-to-10 knots with a rider, which is 4 to 5 times faster than paddling.

"We are very excited to tap into Sagon-Phior's talent for growing some of the world's leading brands as we launch our first line of products into the arena of global water sports and rescue," said Mike Railey, CEO, WaveJet. "Our mission is to allow anyone on a surf board to break free from traditional limitations. With a WaveJet, you have the ability to catch or drop into waves without requiring tow-in assistance from a Jet Ski or boat. It also gives surfers the freedom to play in almost any conditions and make the most out of small or blown-out surf.

"We selected Sagon-Phior because they understand the surfing and personal watercraft industries and perhaps most importantly, the true culture of surfing. Sagon-Phior offered us a fully integrated approach without hiring several different firms. We were most comfortable trusting their ability to help us introduce and popularize this revolutionary new technology and successfully build and support our retail and OEM sales channels."

WaveJet's integrated twin lithium ion battery pack is capable of 20 pounds of thrust and a continuous run-time of over 30 minutes, all operated by a unique patented wireless wrist controller that can read radio waves through water and a technology currently being used by the US Navy.

"WaveJet's propulsion drive will dramatically enhance when, where and how we surf due to conditions and locations," said Steve Walden, President of Walden Surfboards. "WaveJet's PWP is really amazing. It allows you to catch and drop into more waves and gain extra speed through sections. It gives you the energy you need to paddle distances, catch more sets or just simply get back to the beach. Think of PWP as a power pack for your ride. Walden Surfboards is the first launch partner designing for WaveJet and will utilize the technology in their short boards, long boards and SUPs. Walden is also developing a unique rescue board for lifeguards."

The WaveJet PWP pod is designed for use in an open variety of boards and personal watercraft from kayaks and kiteboards to small watercraft and scuba diving. WaveJet technology is a quiet, safe and green alternative to outboard motors and other external power sources.

"Sagon-Phior is very pleased to be awarded the opportunity to work with WaveJet. We have the chance to help totally change how people experience and perceive water sports, WaveJet's patented PWP technology can be applied to many popular and new form factors," said Glenn Sagon, CEO, Sagon-Phior. "We appreciate and admire WaveJet's innovation, inventiveness and commitment to creating a new water sport experience and business model."

About WaveJet

WaveJet is the first patented Personal Water Propulsion (PWP) system designed for use in a range of personal watercraft, including surfboards, SUPs, kayaks, rescue boards, kite boards, scuba gear, and light boats. Powered by an integrated twin lithium ion battery pack with twin drives, WaveJet is capable of 20 pounds of thrust, has a continuous run-time of over 30 minutes, activated through a wireless wrist controller and recharges in a standard wall socket. At 3 to 5 times faster than paddling a surfboard, WaveJet is safe, quiet and light, and can even be used in shallow water where paddles and oars are ineffective and outboards can't be used at all. www.wavejetcom

About Sagon-Phior

Sagon-Phior is a full service advertising and branding firm representing a wide variety of lifestyle, healthcare and technology brands. Clients include Rodney Strong Vineyards, McCormick Distilling, Princess Cruises, Amgen, Nevada State Bank, American Heart Association, Random House, Framepool, AARP, The Entertainment Industry Foundation and Myricom, to name a few. Sagon-Phior is located in Los Angeles with offices in Dallas, Kansas City and San Francisco. www.sagon-phior.com

About Walden Surfboards

Steve Walden, master shaper and craftsman has been building and perfecting longboards for over 45 years. Walden is recognized as the "Father of the modern longboard", the first to bring longboards back in the era of shortboards, it is estimated that Steve has hand shaped well over 25,000 boards. Steve Walden is know as an innovator in both his designs and materials, Walden was one of the first to embrace alternative technologies and is always on the cutting edge of modern design. Walden has experimented with square outlines, metal stringers, wing fins, epoxy before it was mainstream, and even designing an entire line of boards just for women - a radical idea to most at the time. Today Walden Surfboards is a global brand in over 20 countries. Walden Surfboards offices, shaping and retail store is located in Ventura, CA. http://www.waldensurfboards.com

Sagon-Phior
Tony Fisch
Tel: + 1 323-461-7878
tony.fisch@sagon-phior.com