Published: March 09, 2011
Merrill Lynch Launches Mobile Brokerage Applications for iPhone, iPad, and BlackBerry Devices
NEW YORK - (BUSINESS WIRE) - Merrill Lynch today announced the launch of mobile applications on
iPhone, iPad, and BlackBerry devices for clients of Merrill Lynch Wealth
Management and Merrill Edge.
"We continue to listen to clients and develop services that make
managing their financial lives easier," said Paul Fox, head of Merrill
Lynch Online Platforms. "Now they have access to their account
information and have the ability to perform transactions anytime, and
from anywhere."
Using the mobile apps, clients can:
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View their portfolio, holdings, and account activity.
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Move money between linked Merrill Lynch brokerage and Bank of America
N.A. banking accounts.
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Trade, stocks, mutual funds, ETFs and options in approved accounts.
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Track the latest market news and headlines.
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Customize their watch lists, alerts, and other online features.
The iPad app offers even more compelling features, including
personalized dashboards and access to the latest research reports from
BofA Merrill Lynch Global Research.
"Our mass affluent investors have consistently told us that they want to
interact with us at their convenience and want multiple, coordinated
access and entry points," said Alok Prasad, head of Merrill Edge. "These
new applications will give them the control and flexibility they seek
and help them make confident financial decisions."
"The delivery of these new capabilities reflects our ongoing commitment
to create value for our clients through the strategic, innovative use of
technology," said Chris Randazzo, head of Global Wealth Management
Technology.
The release of the mobile applications marks the latest step in the
evolution of Merrill Lynch's brokerage offerings on the web, which began
with the launch of MyMerrill.com in 2009 and continued with the
unveiling of MerrillEdge.com last year. These new brokerage applications
complement the existing banking apps available through Bank of America.
How Do I Get the Apps?
You can download the MyMerrill and Merrill Edge apps for the iPhone and
iPad directly from the iTunes App Store (www.itunes.com/appstore).
BlackBerry users can download the MyMerrill and Merrill Edge apps
directly from their Merrill Lynch website.
Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small- and middle-market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 57 million consumer and small business
relationships with more than 5,800 retail banking offices and
approximately 18,000 ATMs and award-winning online banking with 29
million active users. Bank of America is among the world's leading
wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals around
the world. Bank of America offers industry-leading support to
approximately 4 million small business owners through a suite of
innovative, easy-to-use online products and services. The company serves
clients through operations in more than 40 countries. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange.
www.bankofamerica.com
Merrill Lynch, Pierce, Fenner & Smith Incorporated offers a broad range
of brokerage, investment advisory (including financial planning),
banking, trust and other financial services and products. The nature and
degree of advice and assistance provided, the fees charged, and client
rights and Merrill Lynch's obligations will differ among these services.
Merrill Lynch Wealth Management makes available products and services
offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S)
and other subsidiaries of Bank of America Corporation. Bank of America
Merrill Lynch is a marketing name for the Retirement & Philanthropic
Services (RPS) businesses of Bank of America Corporation. Banking and
fiduciary activities are performed globally by banking affiliates of
Bank of America Corporation, including Bank of America, N.A., Member
FDIC. Brokerage services are performed globally by brokerage affiliates
of Bank of America Corporation, including MLPF&S.
Merrill Edge is the marketing name for two businesses: Merrill Edge
Advisory Center, which offers team-based advice and guidance brokerage
services; and a self-directed online investing platform. Both are made
available through Merrill Lynch, Pierce, Fenner & Smith Incorporated
(MLPF&S).
MLPF&S is a registered broker-dealer, Member SIPC and a wholly owned
subsidiary of Bank of America Corporation.
Investment products:
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Are Not FDIC Insured
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Are Not Bank Guaranteed
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May Lose Value
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(c) 2011 Bank of America Corporation. All rights reserved.

Reporters May Contact:
Selena Morris, Bank of America,
1.212.236.2272
selena.morris@bankofamerica.com
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