Published: March 04, 2011
Original Penguin by Munsingwear Launches Eyewear under a New License Agreement with Kenmark Group
MIAMI - (BUSINESS WIRE) - PEI Licensing, Inc. a wholly owned subsidiary of Perry Ellis
International (NASDAQ: PERY) announced today that it has entered into a
license agreement with the Kenmark Group to design, manufacture and
distribute eyewear under the Original Penguin by Munsingwear brand.
With nearly 40 years of experience, the Kenmark Group holds a diverse
portfolio of brands, from top fashion house designers to iconic American
names.
"We are very excited about the opportunity to extend the Original
Penguin by Munsingwear brand to eyewear, an area where we believe the
Kenmark Group can create new products which will further attract a
younger consumer and increase the aspirational lifestyle of the brand,"
commented Oscar Feldenkreis, President and Chief Operating Officer of
Perry Ellis International.
The agreement encompasses ophthalmic frames as well as ophthalmic and
non-ophthalmic sunglasses. Product will initially launch Fall 2011 at
Vision Expo West in Las Vegas. Shortly thereafter, the Original Penguin
by Munsingwear product will be distributed through optical retailers, as
well as through 32 Original Penguin stores, around the world.
"We look forward to expanding our current product offering to include
Original Penguin by Munsingwear, a truly iconic American brand,"
commented Don Howard, President and CEO of the Kenmark Group. "Original
Penguin will round out our portfolio by addressing a growing and
influential segment; the contemporary customer with a vintage
sensibility."
About Original Penguin
In 1955, Minneapolis-based Munsingwear - an underwear and military
supply company - ironically became the touchstone of suburban sport with
the introduction of the first iconic golf shirt to America - an ORIGINAL
PENGUIN. Original Penguin by Munsingwear has grown into a complete
lifestyle brand creating classic sportswear apparel and accessory
collections for men, women and boys who love great style and smart
clothing. Currently, Original Penguin has 10 brick-and-mortar locations
across the United States and an additional 22 internationally. Visit www.OriginalPenguin.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances. The Company's collection of dress and casual
shirts, golf sportswear, sweaters, dress pants, casual pants and shorts,
jeans wear, active wear and men's and women's swimwear is available
through all major levels of retail distribution. The Company, through
its wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis,
Jantzen, Laundry by Shelli Segal®, C&C California®,
Cubavera, Centro®, Solero®, Munsingwear®,
Savane, Original Penguin® by Munsingwear®,
Grand Slam, Natural Issue®, Pro Player®,
Havanera Co., Axis®, Tricots St. Raphael®,
Gotcha, Girl Star®, MCD®, John Henry®,
Mondo di Marco, Redsand®, Manhattan®,
Axist, Farah® and Rafaella®. The
Company enhances its roster of brands by licensing trademarks from third
parties, including: Pierre Cardin for men's sportswear, Nike®
and Jag for swimwear, and Callaway®, TOP-FLITE®,
PGA TOUR and Champions Tour® for golf apparel.
Additional information on the Company is available at http://www.pery.com.
About Kenmark Group
Kenmark Group, an employee-owned company, designs, markets and
distributes eyewear and sunglasses to optical professionals primarily
through exclusive licenses, private label and house collections
worldwide. The Sunwear Division oversees the design, production and
distribution for the retail sunwear category for specialty sunglass
stores and top-tier department stores. The Kenmark Group works in
collaboration with top fashion designers and iconic brands including:
Vera Wang, Jhane Barnes, kensie, Dana Buchman, Lilly Pulitzer and
Cynthia Rowley. Branded collections from Kenmark includes: República,
Thalia, Timex, Wolverine and house collections. For a complete offering
of frames and sun styles, visit www.kenmarkoptical.com.
Safe Harbor Statement
We caution readers that the forward-looking statements (statements which
are not historical facts) in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of
1995. Forward-looking statements are based on current expectations
rather than historical facts and they are indicated by words or phrases
such as "anticipate," "could," "may," "might," "potential," "predict,"
"should," "estimate," "expect," "project," "believe," "plan,"
"envision," "continue," "intend," "target," "contemplate," or "will" and
similar words or phrases or comparable terminology. We have based such
forward-looking statements on our current expectations, assumptions,
estimates and projections. While we believe these expectations,
assumptions, estimates and projections are reasonable, such
forward-looking statements are only predictions and involve known and
unknown risks and uncertainties, and other factors that may cause actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control. These
factors include: general economic conditions, a significant decrease in
business from or loss of any of our major customers or programs,
anticipated and unanticipated trends and conditions in our industry,
including the impact of recent or future retail and wholesale
consolidation, the effectiveness of our planned advertising, marketing
and promotional campaigns, our ability to contain costs, disruptions in
the supply chain, our future capital needs and our ability to obtain
financing, our ability to integrate acquired businesses, trademarks,
trade names and licenses, our ability to predict consumer preferences
and changes in fashion trends and consumer acceptance of both new
designs and newly introduced products, the termination or non-renewal of
any material license agreements to which we are a party, changes in the
costs of raw materials, labor and advertising, our ability to carry out
growth strategies including expansion in international and direct to
consumer retail markets, the level of consumer spending for apparel and
other merchandise, our ability to compete, exposure to foreign currency
risk and interest rate risk, possible disruption in commercial
activities due to terrorist activity and armed conflict, and other
factors set forth in Perry Ellis International's filings with the
Securities and Exchange Commission. Investors are cautioned that all
forward-looking statements involve risks and uncertainties, including
those risks and uncertainties detailed in Perry Ellis' filings with the
SEC. You are cautioned not to place undue reliance on these
forward-looking statements, which are valid only as of the date they
were made. We undertake no obligation to update or revise any
forward-looking statements to reflect new information or the occurrence
of unanticipated events or otherwise.

Perry Ellis International, Inc.
Integrated Corporate Relations
Allison
Malkin, 203-682-8225
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