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JanSport Launches What's Your Outdoors? Contest with $10,000 Grand Prize

Now through August 31, 2011, JanSport asks participants to film a 360-degree view of their favorite outdoor spot-whether it's big or small, beautiful or weird. It could be the top of a mountain, the deep end of a pool, in the heart of the city or the furthest thing from it. As long as there is no roof, it qualifies. Once the spot has been captured, the videos are to be uploaded to www.jansport.com/whatsyouroutdoors, where all submitted videos will be added to a never-ending chain of submissions from around the world, creating a collective definition of what outside really is.

"As a forty-three year-old lifestyle Brand rooted in the outdoors, we've witnessed a change in how people experience the outdoors, from Woodstock to weekend camping trips, and Mount Everest to music festivals," said Courtney Blacker, JanSport Marketing Brand Director. "The biggest change is that young people don't have the 'get away from it all' attitude; they want to share their experience with other people, via social media, smart phones, etc. This video project provides a platform to show and share what being outdoors means to different people-the continuous loop is a visual representation of the expansiveness of the definition of outdoors."

JanSport's What's Your Outdoors video project launches today. Discover more about the contest via www.jansport.com, JanSport's social media communities: www.facebook.com/jansport, www.twitter.com/jansportgear, and JanSport's outdoor specialty retailers across the U.S. and Canada. For official rules and entry visit, www.jansport.com/whatsyouroutdoors.

About JanSport

JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom . For more information, visit www.jansport.com.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler, The North Face®, Lee®, Vans, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak, Ella Moss®, JanSport®, John Varvatos®, Kipling, lucy®, Majestic®, Napapijri®, Red Kap, Reef®, Riders and Splendid®.

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

JanSport, Inc.
Carrie Steinberg, 510-614-4072
Marketing Communications Manager
carrie_steinberg@vfc.com
www.jansport.com