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One Economy's Applications for Good and PapayaMobile Partner to Promote Mobile Games for Social Good

One Economy's Applications for Good (A4G), a program to engage developer communities to build social benefit applications, and PapayaMobile, a leading mobile social platform for Android apps, today announced a partnership to drive a new breed of mobile apps for public purpose. Now Android developers and public purpose organizations can work together to bring entertaining games focused on social good to the Android market. Using the combined resources from A4G and PapayaMobile, developers will have access to the premier social gaming platform for building and promoting new social games, as well as access to mentors in both game development and philanthropy to build purposeful apps that make an impact.

Applications for Good is currently engaging with companies, philanthropic organizations and developers to create applications that help its users enter the economic mainstream. With this partnership, A4G aims to use game mechanics and online social networks to reach a wider audience and enhance engagement.

PapayaMobile will assist A4G developers by providing its suite of social gaming tools and diverse monetization solutions, as well as offering its industry expertise on how to successfully create and distribute games on mobile platforms. In addition, PapayaMobile will create a dedicated category, "Games for Good," on its gaming platform to improve application discovery for this new breed of mobile games.

With the strong growth and broad reach of smart phone devices, non-profit and social organizations are quickly realizing that mobile applications can be an effective medium to promote their work or educate their constituents. Creating public purpose applications that effectively implement game mechanics and social interaction allows these organizations to reach the individuals they aim to help.

"At Papaya, we constantly see the benefits of game mechanics and monetization in the mobile virtual world," said Si Shen, CEO of PapayaMobile. "Papaya is committed to bringing the benefits of the virtual world to the real world for people who need our assistance."

"We believe that when developers realize they can make a difference, they are very likely to produce games that go beyond entertainment," said Arthur Grau, Community Manager of A4G. "Applications for Good is providing a venue for game companies to leverage and showcase products that have social impact. We look forward to new apps that are fun while promoting better health, learning and prosperity."

For more information on this partnership, visit www.papayamobile.com or http://applicationsforgood.org

About One Economy's Applications for Good:
A4G is the emerging platforms arm of One Economy Corporation, a global non-profit organization dedicated to seeing that all people have equal access to broadband technology and quality media. A4G is engaging with companies, philanthropic organizations and developers to create applications that help users enter the economic mainstream.

About PapayaMobile:
PapayaMobile is Android's leading social gaming network, offering a full suite of social gaming features, Android's most diverse set of monetization tools, and the fastest 2D OpenGL engine. Papaya's products allow developers to maximize the return on investment of their games, while virally marketing to the large Papaya user base to instantly increase user acquisition. Founded in 2008 by Si Shen and Wenjie Qian, Papaya is headquartered in Beijing and has an office in San Francisco, Calif. For more information, please visit: http://www.papayamobile.com/.