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Telemundo's Epic Original Production La Reina Del Sur Delivers Highest Premiere Ratings in Network History

These results are on the heels of an exceptional February performance where Telemundo finished the month as the only major Spanish-language broadcast network with year-over-year growth, while all other major Spanish-language Broadcast networks experienced declines.

La Reina del Sur's performance among Women 18-49 averaged 779,000 and 755,000 among Men 18-49. The premiere also delivered 895,000 Adults 18-34. The novela's delivery among Adults 18-49 increased in the second half hour by +22% (10-10:30pm 1,379,000; 10:30-11pm 1,679,000).

Locally, La Reina del Sur was #1 among Spanish-language stations in New York, Miami, Houston, Chicago and Las Vegas.

Across all stations in the market, La Reina del Sur gave Telemundo a #1 ranking in New York, Miami and Houston, #3 in Los Angeles and #5 in Dallas and Chicago.

It was the highest rated novela premiere ever for Telemundo in Houston, the second-highest rated premiere ever in Los Angeles, the highest rated premiere in the last five years for the network in New York and the second-highest rated premiere ever in Chicago among Adults 18-49.

The premiere of La Reina del Sur also broke records for Telemundo on mobile and digital platforms. Over 30,000 unique visitors viewed exclusive teaser content, including interviews and extra scenes not seen on television. Over 10,000 fans interacted with Telemundo's 30-minute "made for broadband pre-show" starring Kate del Castillo and the cast of La Reina del Sur. The novela's website on Telemundo.com generated over 80,000 unique visitors and 150,000 video streams. Additionally, Reina del Sur's Facebook fans have surged to 17,000.

Telemundo developed a special section for fans on Telemundo.com, dedicated to "La Reina del Sur" with exclusive material from this production, including pictures, behind-the-scenes videos, cast interviews and much more. "Viewsers" will also be able to meet "La Fan Infiltrada" (a behind-the-scenes view) www.Telemundo.com/Novelas/Fan_Infiltrada, a camera that takes users to places that very few can access.

La Reina Del Sur is Telemundo's most ambitious production to date. Based on Arturo Perez Reverte's bestseller, La Reina del Sur tells the story of the legendary character Teresa Mendoza, played by the renowned cross-over actress Kate del Castillo, who is forced to transform herself from a young innocent girl to a woman tough enough to survive in the ugly and dangerous world of drug trafficking. A humble young woman from Sinaloa, Mexico, Teresa's life takes a drastic turn when she falls in love with the wrong man, the handsome El Guero Avila (Rafael Amaya). El Guero was a Chicano pilot from San Antonio, Texas involved in drug trafficking for the powerful drug lord, Epifanio Vargas (Humberto Zurita).The woman who emerges surprises those who even know her legend, that of the Queen of the South. Produced in high definition by Telemundo Studios, La Reina del Sur was shot on location in Morocco, Mexico, Spain and Colombia.

Source: NTI, live+same day, 2/28/11

About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries ("Telemundo" ), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Telemundo Communications Group, Inc.
Michelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs Telemundo
michelle.alban@nbcuni.com