Published: March 01, 2011
Digital Chocolate Announces Launch of Three Games for the Sony Ericsson Xperia PLAY
SAN MATEO, Calif. - (BUSINESS WIRE) - Digital
Chocolate Inc. , a leader in social games across growing platforms,
announced today the launch of three premium games for Xperia
PLAY, the latest device in Sony Ericsson's Xperia range of
Android-based smartphones. With its long history of unique-to-mobile,
award-winning game hits such as Tower Bloxx and Rollercoaster
Rush , Digital Chocolate is tapping into new gamer segments in
mobile that leverage new handset technology to provide deep gameplay
experiences.
Among the games that Digital Chocolate will make available on the Xperia
PLAY are:
Rollercoaster Revolution 99 Tracks - based on the popular Rollercoaster
Rush franchise, which has done over 19 million downloads on mobile
platforms and generated over 200 million gameplays on the Web.
Tower Bloxx : My City - the newest release to Digital
Chocolate's Tower Bloxx puzzle & strategy games that has won
numerous mobile gaming awards and has been a smash hit on console
platforms and Facebook.
Millionaire City - The Xperia PLAY version of Millionaire
City for Xperia Play is based on the smash hit casual city-building
game Millionaire City - one of the top 10 biggest Facebook games
that has also achieved over one million downloads on the iPhone.
The new releases are representative of Digital Chocolate's strategy to
aggressively pursue cross-platform social gaming. "As more and more
users adopt smart phones, there will be a tipping point where social
games will explode on mobile," said Jason Loia, COO of Digital
Chocolate. "Digital Chocolate is excited to bring Millionaire City
to Sony Ericsson's uniquely designed device to help start this
revolution."
"Social gaming and playing with friends will be a core part of Xperia
PLAY's popular appeal," said Steve Walker, Head of Marketing at Sony
Ericsson. "Digital Chocolate has long been a key gaming partner to Sony
Ericsson, and we are pleased to be working together to offer a unique
multi-platform social gaming experience on smartphones with these
titles."
About Digital Chocolate
Digital Chocolate has rapidly emerged as a leader in new digital media
and social games. Best known for Millionaire
City, MMA
Pro Fighter, Rollercoaster
Rush and Tower
Bloxx, Digital Chocolate led all software companies in App
Store downloads in 2009 and in 2010 was one of the fastest-growing
publishers of Facebook
social games with virtual goods. Focused on original brands and
technology for a wide variety of platforms, the company has made over
100 different award-winning games and works with 200 leading web and
mobile channel partners in 80 countries. Digital Chocolate has
operations in San Mateo, Helsinki, Barcelona, Bangalore, and Mexico.
Digital Chocolate
Rebecca Tran, 650-228-5822
rtran@digitalchocolate.com
Farah
Memon, 650-357-6129
fmemon@digitalchocolate.com
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