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Lenco Mobile Inc. Announces the Launch of Mixed Martial Arts (MMA) and Combat Sport Video Site, Fighting.com

"We are excited to team with Howard Petschler, the well known MMA promoter, and the IFC, to develop Fighting.com into a world-class web property optimized for use by smart phones and mobile devices," said Michael Hill, CEO of Lenco Mobile USA Inc., a Lenco Mobile Inc. subsidiary.

"I am looking forward to providing MMA enthusiasts and other combat sport enthusiasts with easy access to the greatest fighting videos available on mobile phones, PCs and other devices. Lenco has significant experience in each area which will allow us to provide great new features to our expanding user base," said Howard Petschler, founder of IFC.

Fighting.com features forums, a membership club, and content to educate and entertain fans. The website contains streaming fight videos, interviews, news, photos, a radio player, loyalty points, membership tiers, user -generated content opportunities, forum discussions, and more. For fans interested in viewing streaming video or photos, the website includes a video and photo gallery which displays fights by category. Site visitors can stay current with local MMA sport events and more. The content management system integrated with the website makes it easy to expand the website as the interest in MMA and other combat sports grow.

The website also includes several interactive features like video and photo submission for publication on the website, and a forum discussion page that allows visitors to leave comments and engage the site's editors. Current members are encouraged to read, post, view, and engage with the website for increased loyalty points which can be redeemed for Fighting.com merchandise from the Fighting.com Shop. A premium subscription to the Fighting.com site allows users exclusive content not viewable to visitors with free memberships.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Sinapore, Australia, the United Kingdom and Mexico.

Forward Looking Statements.

This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Lenco Mobile USA Inc.
P: 1-805-308-9199
F: 1-805-456-0405
info@lencomobileusa.com
http://lencomobileusa.com