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TAKE 10(TM) Beverages Introduces Two-Ounce Solution for the Sleep Deprived

GRAND RAPIDS, Mich., Feb. 21, 2011 /PRNewswire/ -- American consumers are constantly on the go and seeking new energy sources to propel them forward, as evidenced first by the growing popularity of energy "shots"--a category that saw sales climb 87 percent last year to top the $500 million mark.

TAKE 10(TM) Beverages brings a little balance to this newfound energy buzz with the introduction of TAKE 10(TM) To Relax and TAKE 10(TM) to Sleep, a line of calming dietary supplements available in daytime and nighttime strengths. Each two-ounce bottle retails for $2.99 and is available at select grocery and convenience stores nationwide and online at www.Take10Beverages.com.

TAKE 10(TM) to Relax and TAKE 10(TM) to Sleep feature a proprietary blend of natural herbs including Kava Root, Rose Hips, Passionflower and Chamomile, among others. It adds vitamins B6, B12 and other holistic ingredients that when combined properly inhibit stress, improve mood and combat anxiety.

TAKE 10(TM) to Relax features 875 milligrams (mg) of herbal ingredients in a white grape flavor to provide just the right amount of stress relief for the workday. TAKE 10(TM) to Sleep features a blackberry flavor and 630 mg of herbal ingredients that aid in restful sleep without the use of over-the-counter or prescription medications.

Both products feature zero calories and are sugar and carbohydrate-free.

"We view the success of the energy shot category as telling in terms of how consumers are now looking at dietary supplements and the role they play in everyday life," said Ryan Erickson, founding partner and chief operating officer of TAKE 10(TM) Beverages. "It also forces us to think--why are we in such need of energy boosts throughout the day? The answer is that an overwhelming number of Americans lack quality sleep and the tools necessary to relax. That's where TAKE 10(TM) fits in, and it does so in the two-ounce shot format that consumers and retailers are familiar with."

The National Sleep Foundation (NSF) reports nearly 50 million Americans suffer from chronic, long-term sleep disorders. A recent NSF study shows 65 percent of Americans report experiencing a sleep problem at some point.

"There are other dietary supplements, but we believe TAKE 10(TM) is the first to develop a blend of natural ingredients in a two-ounce shot that actually delivers on the 'calming' premise," said Erickson. "We hear from new customers every day who've found a solution to sleep and relaxation without the use of medications, and that's the ultimate validation of our concept."

About TAKE 10(TM) Beverages

TAKE 10(TM) Beverages is based in Grand Rapids, Mich., and is owned and operated by three young entrepreneurs who share a common vision for developing lifestyle supplements that work. For more information, visit www.Take10Beverages.com.

SOURCE TAKE 10 Beverages