Published: February 16, 2011
Phillips-Van Heusen Licenses IZOD in India, Middle East
NEW YORK - (BUSINESS WIRE) - Phillips-Van Heusen Corporation [NYSE: PVH] has licensed Arvind Mills
Ltd. to manufacture and market men's, women's and boys' apparel and
accessories under the IZOD brand in India, as well as in the United Arab
Emirates, Kuwait, Bahrain, Qatar, Saudi Arabia, Bhutan, Madagascar,
Seychelles, Oman, Yemen, Bangladesh, Nepal, Sri Lanka and Maldives.
Under the agreement, Arvind, based in Bangalore, India, will have the
right to produce and market a wide range of products, including tops,
casual pants and shorts, jeans, sweaters and unconstructed blazers,
outerwear, and accessories, such as women's handbags and men's and boys'
small leather goods. The initial term of the license agreement is
through 2019, with renewal options that would extend the term through
2029.
"We have high expectations of Arvind, a long-time licensee of our ARROW
brand, as we begin to plot a course to establish IZOD throughout India
and the rest of Asia," said Allen Sirkin, President and Chief Operating
Officer of Phillips-Van Heusen. "We see the active, energetic
personality of the IZOD brand as an ideal fit for the fashion needs of
men, women and boys in the region. Based on our extensive experience
with Arvind as a licensing partner and Arvind's knowledge of consumers
and retailers in India and the Middle East, we strongly believe that
Arvind is the right partner for us in these emerging markets."
J. Suresh, Chief Executive Officer of Arvind Lifestyle Brands Ltd. And
Arvind Retail Ltd., said, "We are extremely pleased to launch IZOD in
India and the Middle East and also very confident that we can duplicate
with IZOD the enormous success we've had with ARROW."
The license agreement has a specific focus on the development of IZOD
retail locations. Arvind, a significant retail operator throughout
India, has already opened the first freestanding IZOD store in India, in
Ahmedabad, as well as more than a dozen shop-in-shops in department and
specialty stores such as Shoppers Stop, Lifestyle, Central, Kapsons and
Club America. A network of up to 100 freestanding IZOD stores is planned
for the licensed territory in the next five years.
Dating back to the 1930s, the sports-inspired IZOD brand now is licensed
to 23 companies covering 26 different product categories in the U.S. and
seven international markets.
About PVH
Phillips-Van Heusen Corporation, one of the world's largest apparel
companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger
brands worldwide. It is the world's largest shirt and neckwear company
and markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its
licensed brands, including Geoffrey Beene, Kenneth Cole New York,
Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump,
JOE Joseph Abboud, DKNY and Timberland.
About Arvind Mills
Founded in 1931, Arvind Mills Ltd. is a vertically integrated
manufacturer of textile and apparel products with expertise in
wholesaling and retailing. Believed to be the world's largest
manufacturer of denim, the company has been instrumental in the
introduction of a number of U.S. brands, including Phillips-Van Heusen
Corporation's ARROW brand, in India. Arvind operates Megamart, the
largest value retail chain in India.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT
OF 1995: Forward-looking statements made in this press release,
including, without limitation, statements relating to the Company's
future plans, strategies, objectives, expectations and intentions, are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Investors are cautioned that such
forward-looking statements are inherently subject to risks and
uncertainties, many of which cannot be predicted with accuracy, and some
of which might not be anticipated, including, without limitation, the
following: (i) the Company's plans, strategies, objectives, expectations
and intentions are subject to change at any time at the discretion of
the Company; (ii) the levels of sales of the Company's licensees at
wholesale and retail, and the extent of discounts and promotional
pricing in which the Company's licensees and other business partners are
required to engage, all of which can be affected by weather conditions,
changes in the economy, fuel prices, reductions in travel, fashion
trends, consolidations, repositionings and bankruptcies in the retail
industries, and other factors; (iii) civil conflict, war or terrorist
acts, the threat of any of the foregoing, or political and labor
instability in any of the countries where the Company's licensees' or
other business partners' products are sold, produced or are planned to
be sold or produced; (iv) disease epidemics and health related concerns,
which could result in closed factories, reduced workforces, scarcity of
raw materials and scrutiny or embargoing of goods produced in infected
areas, as well as reduced consumer traffic and purchasing, as consumers
limit or cease shopping in order to avoid exposure or become ill; (v)
the failure of the Company's licensees to market successfully licensed
products or to preserve the value of the Company's brands, or their
misuse of the Company's brands and (vi) other risks and uncertainties
indicated from time to time in the Company's filings with the Securities
and Exchange Commission.
The Company does not undertake any obligation to update publicly any
forward-looking statement, whether as a result of the receipt of new
information, future events or otherwise.

Phillips-Van Heusen Corporation
Investors:
Michael Shaffer
Executive
Vice President and
Chief Financial Officer
212-381-3523
Media:
Kenneth
L. Wyse
President of Licensing
212-381-3628
www.pvh.com
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