Published: February 10, 2011
America's Favorite Casual Seafood Restaurant Tells the Nation, "We Speak Fish"
LOUISVILLE, Ky. - (BUSINESS WIRE) - Leading into a time of year when seafood consumption increases, Long
John Silver's will let the nation know, "We
Speak Fish," imparting a new message to herald the brand's evolution
as a leader in quality seafood. Whether it's a traditional seafood dish
or a twist on the classics, Long John Silver's offers the full seafood
experience at a fraction of the cost during Lent and year-round.
From Feb. 28 through April 24, Long John Silver's will spotlight some of
the most popular seafood favorites through its Seafood Feast, featuring
batter dipped pollock, lobster-stuffed crab cakes and butterfly shrimp
for just $5.99. Seafood lovers will also enjoy contemporary
hand-prepared entrees that are lower in calories and fat from the
Freshside Grille menu, such as Pacific Grilled Salmon, Grilled Tilapia
and Shrimp Scampi.
"As one of America's most popular casual seafood restaurants, we are
focused on offering our customers delicious, value-priced menu items
during Lent and year-round," said John
Villanueva, Chief Marketing Officer for Long John Silver's. "We
invite everyone to celebrate this season at Long John Silver's to enjoy
all their seafood favorites, hand prepared with fresh ingredients every
day - simple, easy and affordable."
As part of the brand's commitment to evolve for a new generation of
seafood lovers, Long John Silver's will unveil its new visual identity
that embodies the brand's future. Long John Silver's new logo and new
message, We
Speak Fish, will be revealed this Lent in addition to many changes
customers will see including a new website that launches February 14 and
new merchandising and new promotional materials being phased in over the
coming months.
"We are proud of Long John Silver's rich history and the progress we
have made over the last 40 years," said Villanueva. "We look forward to
elevating our menus, restaurants and overall dining experience in order
to reach a new generation of seafood lovers."
To connect with Long John Silver's visit www.facebook.com/LongJohnSilvers
or www.twitter.com/longjohnslvrs.
For more information on menu items and promotions at Long John Silver's
nationwide, visit www.longjohnsilvers.com.
About Long John Silver's
Long John Silver's Inc., based in
Louisville, Kentucky, is the world's most popular QSR seafood chain,
specializing in delicious, signature batter-dipped fish, chicken, shrimp
and hushpuppies. Since 1969, the company has brought families together
with traditional seafood items, new products such as Buttered Lobster
Bites, and Freshside Grille offerings, including Pacific Grilled
Salmon, Grilled Tilapia and Shrimp Scampi. The brand was voted "Best
Fish" by the 2009 Zagat Fast Food Survey. There are more than 1,100 Long
John Silver's restaurants worldwide and more than 400
additional points of distribution in multi-brand restaurants. Visit http://www.ljsilvers.com
for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6606875&lang=en
For Long John Silver's Inc.
Preeti Thakar, 513-287-1864
pthakar@northlich.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
Copyright © 2012, NewsBlaze,
Daily News
Search News
