Published: February 10, 2011
Enesco Appoints Bruce S. Raiffe President of GUND
ITASCA, Ill. - (BUSINESS WIRE) - Enesco, LLC, a global leader in the giftware, plush toys and home decor
industries, announced today the appointment of Bruce S. Raiffe as
President of GUND, a wholly-owned subsidiary of Enesco.
Mr. Raiffe rejoins GUND after serving as a consultant to the company for
two years. Spending the majority of his career at GUND in various
positions including CEO and Chairman, Mr. Raiffe brings significant
expertise and knowledge of both the plush industry and the company
itself. Mr. Raiffe's family owned and operated GUND through three
generations prior to being sold to Enesco.
Commenting on the announcement, Thomas G. Bowles, Chief Executive
Officer of Enesco said, "We are extremely excited that Bruce has decided
to join GUND again." He added, "I cannot think of anyone more qualified
to take the reins. No one understands the GUND brand, its customers and
products better than Bruce who grew up in the company and is so
passionate about the business and its success."
Bruce Raiffe said, "I am thrilled to be heading up GUND once again. This
company is one I love and my goal is to restore growth through integrity
of superior designs, manufacturing quality and outstanding customer
service."
Mr. Raiffe has over 30 years experience at GUND having worked in various
positions including Company President from 1993 to 2005 and Chairman and
CEO from 2005 to 2008. He attended The Wharton School concentrating in
accounting and economics.
About Enesco, LLC
Enesco, LLC is a global leader in the giftware and home and garden decor
industries. Serving more than 44,000 customers worldwide, Enesco
distributes products to a wide variety of specialty card and gift
retailers, home decor boutiques, mass-market chains and direct mail
retailers. With subsidiaries in the United Kingdom, France, Canada, Hong
Kong and China, Enesco serves markets in Europe, the Americas, Australia
and Asia. The company's product lines include some of the world's most
recognized brands including Heartwood Creek by Jim Shore, Foundations
, Our Name is Mud ®, Gund®, Boyds®, Department 56 Villages, Country
Artists, Walt Disney Classics Collection®, Disney Traditions , Border
Fine Arts , Cherished Teddies, The Trail of Painted Ponies®, and
Lilliput Lane, among others. For more information, visit www.Enesco.com.
About GUND
Gund is a wholly-owned subsidiary of Enesco, LLC specializing in plush
products. GUND is a well-recognized global brand, and is revered for
producing the world's most huggable plush bears and animals and gift
products since 1898. The company is based in Edison, New Jersey. GUND
products can be found in more than 15,000 retail outlets including gift,
specialty, floral, toy, book, museum and department stores. For more
information, visit www.GUND.com.

Enesco, LLC
Doris Bernar, (630) 875-5524
dbernar@enesco.com
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