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Regions Financial Rolls Out Help for Personal Insurance Needs Through Alabama Bank Branches

Regions Financial announced in 2010 a process to provide solutions for personal lines of insurance to customers. In addition to now offering the service in Alabama, the company also offers this service in Tennessee, Indiana, Illinois, Iowa and Virginia. The service will be available for additional states in Regions' footprint throughout 2011.

Personal lines of insurance available through bank branches include homeowners, renters, automobile, recreational vehicles, motorcycles, watercraft and a full range of specialty insurance products for personal insurance needs.

"For many in Alabama, Regions is a familiar, trusted name," said Curren Coco, head of Regions Insurance. "The vast majority of Alabamians live only a few minutes from a Regions location, and rolling out personal insurance offerings through branches is just another way we can help customers take care of more of their financial needs."

Personal lines insurance requests through Regions Bank branches are routed through a Centralized Agency Operation Center. Non-commissioned, licensed agents in the center assess the needs of each customer and then help match them with appropriate policies at competitive prices.

In addition to obtaining assistance at bank branches, Regions customers in Alabama can also contact the Agent Center directly by calling 888-QUOTE-03 (888-786-8303).

About Regions Financial Corporation

Regions Financial Corporation, with $132 billion in assets, is a member of the S&P 100 Index and is one of the nation's largest full-service providers of consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,800 banking offices and 2,200 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Regions Insurance

Regions Insurance Group, consisting of Regions Insurance, Inc. and Regions Insurance Services, Inc. is part of Regions Financial Corp. It is currently the 18^th largest insurance broker in the U.S. as ranked by Business Insurance. Regions Insurance provides risk management and insurance solutions for commercial businesses as well as individuals.

Regions Financial Corporation
Mel Campbell, 205-264-4551