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Activision Blizzard Reports December Quarter and Calendar Year 2010 Financial Results

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SANTA MONICA, Calif., Feb. 9, 2011 /PRNewswire/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) today announced financial results for the calendar year and quarter ending December 31, 2010. Activision Blizzard reports results on both a GAAP and a non-GAAP basis. A reconciliation of the company's GAAP and non-GAAP results can be found in the attached tables.

For calendar year 2010, Activision Blizzard's GAAP net revenues increased to $4.45 billion, as compared with $4.28 billion for 2009. On a non-GAAP basis, the company's net revenues were $4.80 billion, as compared with $4.78 billion for 2009. Revenues from digital channels for the calendar year were more than $1.5 billion, an increase of more than 20% year over year.

For calendar year 2010, Activision Blizzard's GAAP earnings per diluted share increased to $0.33, as compared with $0.09 per diluted share for 2009. The 2010 results include a $0.16 per share non-cash reduction in the valuation of intangible assets reflecting weaker retail sales in the casual and music genres, while the 2009 results included a similar non-cash charge of $0.19 per share. On a non-GAAP basis, the company's earnings per diluted share grew 14.5% to $0.79, as compared with $0.69 per diluted share for 2009.

For the quarter ended December 31, 2010, Activision Blizzard's GAAP net revenues were $1.43 billion as compared with fourth-quarter 2009 net revenues of $1.56 billion. On a non-GAAP basis, the company's net revenues for the quarter were $2.55 billion, as compared with fourth-quarter 2009 non-GAAP net revenues of $2.50 billion. Revenues from digital channels for the quarter were more than $470 million, an increase of 40% year over year.

For the quarter ended December 31, 2010, Activision Blizzard had a GAAP loss per share of $0.20, inclusive of the $0.16 per share non-cash charge mentioned above. On a non-GAAP basis, the company's earnings per diluted share grew to $0.53. For the comparable quarter in 2009, the company had a GAAP loss per share of $0.23, inclusive of the $0.19 per share non-cash charge mentioned above, and non-GAAP earnings per diluted share of $0.49.

Robert Kotick, CEO of Activision Blizzard, stated, "Because of focus and disciplined execution, 2010 was another extraordinary year for Activision Blizzard. We made some of the best games we have ever made in over 30 years of being in the interactive entertainment business. We benefited from new content releases for two of the world's most successful online entertainment franchises: Activision Publishing's Call of Duty®: Black Ops and Blizzard Entertainment's World of Warcraft®: Cataclysm(TM), a new installment in the world's largest subscription-based massively multiplayer online role-playing game. During the year, we grew our net revenues, delivered record earnings, achieved record GAAP and non-GAAP operating margins of 11% and 29%, respectively, and generated $1.4 billion in operating cash flow."

Kotick added, "Activision Blizzard's key franchises have larger audience bases than ever before and we continue to see significantly enhanced user activity and engagement for our expanding online communities. Our revenues from digital channels, which now account for over 30% of our overall revenues, were driven by increased sales of Activision Publishing's Call of Duty map packs and value-added services for Blizzard Entertainment's World of Warcraft. Blizzard significantly evolved its direct digital distribution capabilities with the launch of its new Battle.net® service and saw players embrace its service offerings in record numbers. Notably, since Call of Duty: Black Ops was launched in November players have spent an average of 52 minutes per day playing online, roughly equivalent to the 55 minutes that the average user spends each day on Facebook.(1) As of February 2, 2011, more than 27 million gamers have played Call of Duty games online, logging more than 2 billion hours, or the equivalent of more than 229,000 years of gameplay.(2)"

Kotick concluded, "Online gaming continues to broaden its appeal. Our shareholders continue to be well positioned to benefit from these trends and the focus of our incredibly talented employees around the world continues to allow us to lead our industry. We expect to continue to drive long-term growth, increase our return on invested capital and generate strong cash flow as we have over the last few years. Our strong balance sheet affords us the financial flexibility to invest in games that few companies have the ability to create and allows us to provide our shareholders with value through dividends and share repurchases."

Business Highlights

    --  Activision Blizzard was the #1 publisher overall in North America and
        Europe for the calendar year.(3)
    --  Activision Blizzard was the #1 publisher in North America on the Xbox®
        360, PlayStation® 3 and PC collectively for the calendar year.(4)
    --  Blizzard Entertainment's World of Warcraft: Cataclysm, which was
        launched on December 7, 2010, sold through more than 3.3 million copies
        worldwide during its first 24 hours of release, making it the
        fastest-selling PC game of all time.  It continued to sell through more
        than 4.7 million copies in its first month.(5)
    --  As of December 31, 2010, more than 12 million gamers worldwide are
        subscribed to play Blizzard Entertainment's World of Warcraft.(6)
    --  For the December quarter, in North America and Europe, Call of Duty:
        Black Ops was the #1 best-selling console title in dollars ever during a
        single quarter and the Call of Duty franchise was the #1 franchise
        overall.(3)
    --  In November 2010, Call of Duty: Black Ops became the first video game
        ever to surpass $650 million in retail sales in its first five days of
        release.(2)  To date, the game has achieved more than $1 billion in
        retail sales worldwide.(3)
    --  As of January 31, 2011, total unique gamers playing Activision
        Publishing's Call of Duty: Black Ops increased by more than 49% over the
        number of total unique gamers that played Call of Duty®: Modern
        Warfare® for the first three months after each game's release.(7)
    --  On February 1, 2011, Activision Publishing released Call of Duty: Black
        Ops First Strike, the first add-on pack for Call of Duty: Black Ops, on
        Xbox LIVE®.   The map pack set new Xbox LIVE records with more than 1.4
        million downloads in the first 24 hours, an increase of more than 25%
        over last year's Call of Duty: Modern Warfare 2 Stimulus Package.(7) The
        map pack also will be available on the PlayStation® 3 computer
        entertainment system on March 3, 2011 and on the PC later in the
        quarter.

Company Outlook

Activision Blizzard will continue to invest its capital and resources in the significant opportunities afforded by online gaming worldwide and will reduce its exposure to low-margin and low-potential businesses. In 2011, the company will allocate the majority of its resources and focus toward opportunities which we expect will afford us the greatest competitive advantages and the greatest potential for best-in-class quality, high-margin digital growth, and long-term success. These opportunities include Blizzard Entertainment's games currently in development, robust investment in forthcoming Call of Duty titles, the development of a best-in-class digital community surrounding the Call of Duty franchise, a new property from Bungie and an innovative new universe with broad appeal that will be revealed at Toy Fair later this week and will bring the world of toys, video games and the Internet together in an unprecedented way. These investments should better position Activision Blizzard for long-term growth and enable it to continue expanding its position as the largest digital publisher.

At the same time, due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011. The company also will stop development on True Crime: Hong Kong(TM). These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences.

For calendar year 2011, Activision Blizzard expects GAAP net revenues to be $3.95 billion and GAAP earnings per diluted share to be $0.56. On a non-GAAP basis, the company expects net revenues of $3.9 billion and non-GAAP earnings per diluted share to be $0.70 for the calendar year. Since Blizzard Entertainment has not confirmed a launch date for its next global release, the company's calendar year outlook at this time does not yet include a new game from Blizzard in 2011.

For the first quarter of 2011, Activision Blizzard expects GAAP net revenues of $1.28 billion, and GAAP earnings per diluted share of $0.28. The company's first quarter GAAP earnings per diluted share outlook includes the impact of between $0.02 - $0.03 of expenses related to the restructuring. On a non-GAAP basis, the company expects net revenues of $640 million and $0.07 earnings per diluted share for the first quarter.

Activision Blizzard's financial outlook is subject to significant risks and uncertainties, including declines in demand for its products, competition, the effectiveness of the company's restructuring efforts, fluctuations in foreign exchange and tax rates, and counterparty risks relating to customers, licensees, licensors and manufacturers.

The company's outlook is also based on assumptions about sell-through rates for its products, and the launch timing, success and pricing of its new slate of products. Current macroeconomic conditions increase those risks and uncertainties. As a result of these and other factors, actual results may deviate materially from the outlook presented above.

Board Authorizes Stock Repurchase Program and Declares Cash Dividend

Activision Blizzard today announced that its Board of Directors has authorized a new stock repurchase program under which the company can repurchase up to $1.5 billion of the company's outstanding common stock. This program replaces the company's $1 billion stock repurchase plan program authorized in February 2010, which expired on December 31, 2010. As of December 31, 2010, Activision Blizzard had purchased an aggregate of 86 million shares of its common stock for approximately $966 million under the 2010 program.

The Board of Directors also declared a cash dividend of $0.165 per common share payable on May 11, 2011 to shareholders of record at the close of business on March 16, 2011. This is the company's second-ever cash dividend and it represents a 10% increase over its first-ever dividend that was issued in 2010.

Conference Call

Today at 4:30 p.m. EST, Activision Blizzard's management will host a conference call and Webcast to discuss the company's results for the quarter and year ended December 31, 2010 and management's outlook for 2011. The company welcomes all members of the financial and media communities and other interested parties to visit the "Investor Relations" area of www.activisionblizzard.com to listen to the conference call and view a brief supporting slide presentation via live Webcast or to listen to the call live by dialing into 877-397-0292 in the U.S. with passcode 8890647.

Non-GAAP Financial Measures

Activision Blizzard provides net revenues, net income (loss), earnings (loss) per share and operating margin data and guidance both including (in accordance with GAAP) and excluding (non-GAAP) the following items: the impact of the change in deferred net revenues and related cost of sales with respect to certain of the company's online-enabled games; expenses related to share-based payments; Activision Blizzard's non-core exit operations (which are the operating results of products and operations of the historical Vivendi Games, Inc. businesses that the company has exited or substantially wound down); costs related to the business combination between Activision, Inc. and Vivendi Games, Inc. (including transaction costs, integration costs, and restructuring activities); expenses related to the restructuring of our Activision Publishing operations; the amortization of intangibles and impairment of intangible assets; and the associated tax benefits.

Management believes that the presentation of these non-GAAP financial measures provides investors with additional useful information to measure Activision Blizzard's financial and operating performance because they facilitate comparison of operating performance between periods and help investors to better understand the operating results of Activision Blizzard.

Internally, management uses these non-GAAP financial measures in assessing the company's operating results, as well as in planning and forecasting.

Non-GAAP financial measures should be considered in addition to, not as a substitute for or superior to, financial measures determined in accordance with GAAP. Activision Blizzard recognizes that there are limitations associated with the use of these non-GAAP financial measures.

Activision Blizzard's non-GAAP financial measures are not based on a comprehensive set of accounting rules or principles, and the terms non-GAAP net revenues, non-GAAP net income, non-GAAP earnings per share, and non-GAAP operating margin do not have a standardized meaning. Therefore, other companies may use the same or similarly named measures, but exclude different items, which may not provide investors a comparable view of Activision Blizzard's performance in relation to other companies.

Management compensates for the limitations resulting from the exclusion of these items by considering the impact of the items separately and by considering Activision Blizzard's GAAP, as well as non-GAAP results and outlook and, in this release, by presenting the most comparable GAAP measures directly ahead of non-GAAP measures, and by providing a reconciliation that indicates and describes the adjustments made.

About Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console, handheld and mobile game publisher with leading positions across the major categories of the rapidly growing interactive entertainment software industry.

Activision Blizzard maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea and China. More information about Activision Blizzard and its products can be found on the company's website, www.activisionblizzard.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements under the heading "Company Outlook," are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Blizzard generally uses words such as "outlook," "will," "could," "should," "would," "might," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Blizzard's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Blizzard's titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard's ability to predict consumer preferences, including interest in specific genres such as first-person action and massively multiplayer online games and preferences among competing hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models including digital and used games, competition including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, litigation risks and associated costs, the effectiveness of Activision Blizzard's restructuring efforts, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K. The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements. Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(1) According to Microsoft, Sony, Activision Blizzard internal estimates and digitalbuzzblog.com.

(2) According to Activision Blizzard internal estimates

(3) According to The NPD Group, Charttrack and Gfk

(4) According to The NPD Group

(5) According to internal company records from Blizzard Entertainment and reports from key distribution partners

(6) According to Blizzard Entertainment internal data

(7) According to Microsoft, Sony and Activision Blizzard internal estimates

(Tables to Follow)



    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
    (Unaudited)
    (Amounts in millions, except per share data)

                                            Three Months Ended
                                               December 31,
                                            ------------------
                                              2010           2009
                                              ----           ----

    Net revenues:
      Product sales                         $1,061         $1,232
      Subscription, licensing and
       other revenues                          366            325
      ---------------------------              ---            ---
           Total net revenues                1,427          1,557
           ------------------                -----          -----

    Costs and expenses:
      Cost of sales -product costs             585            670
      Cost of sales - massively
       multi-player online role
       playing game ("MMORPG")                  73             54
      Cost of sales -software
       royalties and amortization              128            136
      Cost of sales -intellectual
       property licenses                        92            152
      Product development                      275            265
      Sales and marketing                      226            215
      General and administrative               119             94
      Impairment of intangible
       assets                                  326            409
      Restructuring                            ---             (6)
      -------------                            ---            ---
           Total costs and expenses          1,824          1,989
           ------------------------          -----          -----
    Operating income (loss)                   (397)          (432)
    Investment and other income,
     net                                         8             (3)
    ----------------------------               ---            ---
    Income (loss) before income
     tax expense                              (389)          (435)
    Income tax (benefit) expense              (156)          (149)
    ----------------------------              ----           ----
    Net income (loss)                        $(233)         $(286)
    =================                        =====          =====



    Basic earnings (loss) per
     common share                           $(0.20)        $(0.23)
    Weighted average common
     shares outstanding                      1,198          1,265
    -----------------------                  -----          -----



    Diluted earnings (loss) per
     common share                           $(0.20)        $(0.23)
    Weighted average common
     shares outstanding assuming
     dilution                                1,198          1,265
    ----------------------------             -----          -----


                                         Year Ended December 31,
                                         -----------------------
                                              2010           2009
                                              ----           ----

    Net revenues:
      Product sales                         $3,087         $3,080
      Subscription, licensing and
       other revenues                        1,360          1,199
      ---------------------------            -----          -----
           Total net revenues                4,447          4,279
           ------------------                -----          -----

    Costs and expenses:
      Cost of sales -product costs           1,350          1,432
      Cost of sales - massively
       multi-player online role
       playing game ("MMORPG")                 241            212
      Cost of sales -software
       royalties and amortization              338            348
      Cost of sales -intellectual
       property licenses                       197            315
      Product development                      642            627
      Sales and marketing                      520            544
      General and administrative               364            395
      Impairment of intangible
       assets                                  326            409
      Restructuring                            ---             23
      -------------                            ---            ---
           Total costs and expenses          3,978          4,305
           ------------------------          -----          -----
    Operating income (loss)                    469            (26)
    Investment and other income,
     net                                        23             18
    ----------------------------               ---            ---
    Income (loss) before income
     tax expense                               492             (8)
    Income tax (benefit) expense                74           (121)
    ----------------------------               ---           ----
    Net income (loss)                         $418           $113
    =================                         ====           ====



    Basic earnings (loss) per
     common share                            $0.34          $0.09
    Weighted average common
     shares outstanding                      1,222          1,283
    -----------------------                  -----          -----



    Diluted earnings (loss) per
     common share                            $0.33          $0.09
    Weighted average common
     shares outstanding assuming
     dilution                                1,236          1,311
    ----------------------------             -----          -----


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    CONDENSED CONSOLIDATED BALANCE SHEETS
    (Unaudited)
    (Amounts in millions)

                                         December 31,   December 31,
                                                  2010           2009
                                                  ----           ----
    ASSETS
    ------
      Current assets:
        Cash and cash equivalents               $2,812         $2,768
        Short-term investments                     696            477
        Accounts receivable, net                   640            739
        Inventories                                112            241
        Software development                       147            224
        Intellectual property
         licenses                                   45             55
        Deferred income taxes, net                 640            498
        Other current assets                       293            327
        --------------------                       ---            ---
             Total current assets                5,385          5,329
             --------------------                -----          -----
      Long-term investments                         23             23
      Software development                          55             10
      Intellectual property
       licenses                                     28             28
      Property and equipment, net                  169            138
      Other assets                                  21              9
      Intangible assets, net                       160            618
      Trademark and trade names                    433            433
      Goodwill                                   7,132          7,154
      --------                                   -----          -----
        Total assets                           $13,406        $13,742
        ============                           =======        =======


    LIABILITIES AND SHAREHOLDERS'
     EQUITY
    -----------------------------
      Current liabilities:
        Accounts payable                          $363           $302
        Deferred revenues                        1,726          1,426
        Accrued expenses and other
         liabilities                               818            779
        --------------------------                 ---            ---
              Total current liabilities          2,907          2,507
              -------------------------          -----          -----
        Deferred income taxes, net                 112            270
        Other liabilities                          184            209
        -----------------                          ---            ---
        Total liabilities                        3,203          2,986
        -----------------                        -----          -----

      Shareholders' equity:
        Common stock                               ---            ---
        Additional paid-in capital              12,353         12,376
        Treasury stock                          (2,194)        (1,235)
        Retained earnings
         (accumulated deficit)                      57           (361)
        Accumulated other
         comprehensive loss                        (13)           (24)
        -------------------                        ---            ---
              Total shareholders' equity        10,203         10,756
              --------------------------        ------         ------
                  Total liabilities and
                   shareholders' equity        $13,406        $13,742
                  =====================        =======        =======

    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
    (Unaudited)
    (Amounts in millions)



                                                  Three Months Ended
                                                     December 31,
                                                  ------------------
                                                    2010           2009
                                                    ----           ----

    Cash flows from operating
     activities:
      Net income (loss)                            $(233)         $(286)
      Adjustments to reconcile net income
       (loss) to net
        cash provided by operating
         activities:
        Deferred income taxes                       (329)          (185)
        Impairment of intangible assets              326            409
        Depreciation and amortization                101            160
        Loss on disposal of property and
         equipment                                     1              2
        Amortization and write-off of
         capitalized
          software development costs and
           intellectual
          property licenses (1)                      137             89
        Stock-based compensation expense
         (2)                                          37             47
        Excess tax benefits from stock
         options exercises                           (11)           (11)
      Changes in operating assets and
       liabilities:
        Accounts receivable                         (395)          (513)
        Inventories                                  143            110
        Software development and
         intellectual property                       (75)           (79)
        Other assets                                (201)          (163)
        Deferred revenues                          1,103            955
        Accounts payable                             130             21
        Accrued expenses and other
         liabilities                                 259            257
        --------------------------                   ---            ---
      Net cash provided by operating
       activities                                    993            813
      ------------------------------                 ---            ---

    Cash flows from investing
     activities:
      Proceeds from maturities of
       investments                                   107             35
      Proceeds from sale of available-
       for-sale investments                          ---            ---
      Payment of contingent consideration            ---            ---
      Purchases of available-for-sale
       investments                                  (119)          (197)
      Capital expenditures                           (21)           (28)
      Decrease in restricted cash                     44             45
                                                     ---            ---
      Net cash provided by (used in)
       investing activities                           11           (145)
      ------------------------------                 ---           ----

    Cash flows from financing
     activities:
      Proceeds from issuance of common
       stock to
        employees                                     19             18
      Repurchase of common stock                    (346)          (275)
      Dividends paid                                  (2)           ---
      Excess tax benefits from stock
       option exercises                               11             11
                                                     ---            ---
      Net cash used in financing
       activities                                   (318)          (246)
      --------------------------                    ----           ----

    Effect of foreign exchange rate
     changes on cash
      and cash equivalents                             3            (14)
      --------------------                           ---            ---
    Net increase (decrease) in cash and
     cash equivalents                                689            408

    Cash and cash equivalents at
     beginning of period                           2,123          2,360
    ----------------------------                   -----          -----

    Cash and cash equivalents at end of
     period                                       $2,812         $2,768
    ===================================           ======         ======




                                               Year Ended December 31,
                                               -----------------------
                                                    2010           2009
                                                    ----           ----

    Cash flows from operating
     activities:
      Net income (loss)                             $418           $113
      Adjustments to reconcile net income
       (loss) to net
        cash provided by operating
         activities:
        Deferred income taxes                       (278)          (256)
        Impairment of intangible assets              326            409
        Depreciation and amortization                198            347
        Loss on disposal of property and
         equipment                                     1              2
        Amortization and write-off of
         capitalized
          software development costs and
           intellectual
          property licenses (1)                      319            281
        Stock-based compensation expense
         (2)                                         131            156
        Excess tax benefits from stock
         options exercises                           (22)           (79)
      Changes in operating assets and
       liabilities:
        Accounts receivable                           76            235
        Inventories                                  124             21
        Software development and
         intellectual property                      (313)          (308)
        Other assets                                  17           (110)
        Deferred revenues                            293            503
        Accounts payable                              70            (18)
        Accrued expenses and other
         liabilities                                  16           (113)
        --------------------------                   ---           ----
      Net cash provided by operating
       activities                                  1,376          1,183
      ------------------------------               -----          -----

    Cash flows from investing
     activities:
      Proceeds from maturities of
       investments                                   580             44
      Proceeds from sale of available-
       for-sale investments                          ---              2
      Payment of contingent consideration             (4)           ---
      Purchases of available-for-sale
       investments                                  (800)          (425)
      Capital expenditures                           (97)           (69)
      Decrease in restricted cash                      9              5
                                                     ---            ---
      Net cash provided by (used in)
       investing activities                         (312)          (443)
      ------------------------------                ----           ----

    Cash flows from financing
     activities:
      Proceeds from issuance of common
       stock to
        employees                                     73             81
      Repurchase of common stock                    (959)        (1,109)
      Dividends paid                                (189)           ---
      Excess tax benefits from stock
       option exercises                               22             79
                                                     ---            ---
      Net cash used in financing
       activities                                 (1,053)          (949)
      --------------------------                  ------           ----

    Effect of foreign exchange rate
     changes on cash
      and cash equivalents                            33             19
      --------------------                           ---            ---
    Net increase (decrease) in cash and
     cash equivalents                                 44           (190)

    Cash and cash equivalents at
     beginning of period                           2,768          2,958
    ----------------------------                   -----          -----

    Cash and cash equivalents at end of
     period                                       $2,812         $2,768
    ===================================           ======         ======


      (1) Excludes deferral and amortization of stock-based compensation
      expense.
      (2) Includes the net effects of capitalization, deferral, and
      amortization of stock-based compensation expense.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    SUPPLEMENTAL FINANCIAL INFORMATION
    (Amounts in millions)


                                              Three Months Ended
                                              ------------------
                                     December
                                       31,          March 31,        June 30,
                                         2009           2010           2010
                                         ----           ----           ----
    Cash Flow Data
      Operating Cash Flow                $813           $227           $(26)
      Operating Cash Flow -
       TTM                              1,183          1,083          1,175
      Capital Expenditures                 28             12             27
      Capital Expenditures -
       TTM                                 69             71             84
      Non-GAAP Free Cash
       Flow                               785            215            (53)
      Non-GAAP Free Cash
       Flow-TTM                        $1,114         $1,012         $1,091



                    Three Months Ended
                    ------------------
                             September        December   Year over
                                 30,             31,      Year
                                                          %
                                                                   Increase
                                         2010     2010 (Decrease)
                                         ----     ---- ----------
    Cash Flow
     Data
      Operating
       Cash Flow                         $182     $993        22%
      Operating
       Cash Flow
       -TTM                             1,196    1,376        16
      Capital
       Expenditures                        37       21       (25)
      Capital
       Expenditures
       -TTM                               104       97        41
      Non-GAAP
       Free Cash
       Flow                               145      972        24
      Non-GAAP
       Free Cash
       Flow-TTM                        $1,092   $1,279        15%

    TTM represents trailing twelve months.
    Non-GAAP free cash flow represents operating cash flow minus capital
    expenditures.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    RECONCILIATION OF GAAP NET INCOME TO NON-GAAP MEASURES
    (Amounts in millions, except earnings per share data)


                                                       Cost of
                                                       Sales Cost of
                                                         -   Sales
                                                 Net  Product  -
    Three Months Ended December 31, 2010      Revenues Costs MMORPG
    ------------------------------------        ------  ---- ------

    GAAP Measurement                             $1,427 $585  $73
      Less:  Net effect from deferral in net
       revenues and related cost of sales    (a)  1,121  200    -
      Less:  Stock-based compensation        (b)      -    -    -
      Less:  Restructuring (included in
       general and administrative)           (c)      -    -    -
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                   (d)      -   (2)   -
      Less:  Impairment of intangible assets (e)      -    -    -
                                                    ---  ---  ---
    Non-GAAP Measurement                         $2,548 $783  $73
    --------------------                         ====== ====  ===


                                                                Basic
                                                               Earnings
                                              Operating  Net   (Loss)
                                                Income  Income   per
    Three Months Ended December 31, 2010        (Loss) (Loss)   Share
    ------------------------------------         -----  -----   -----


    GAAP Measurement                             $(397) $(233) $(0.20)
      Less:  Net effect from deferral in net
       revenues and related cost of sales    (a)   859    628    0.52
      Less:  Stock-based compensation        (b)    37     24    0.02
      Less:  Restructuring (included in
       general and administrative)           (c)    (1)     -       -
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                   (d)    77     38    0.03
      Less:  Impairment of intangible assets (e)   326    198    0.16
                                                   ---    ---    ----
    Non-GAAP Measurement                          $901   $655   $0.54
    --------------------                          ====   ====   =====


                                              Cost of
                                               Sales -    Cost of
                                              Software     Sales -
                                              Royalties Intellectual
    Three Months Ended December                  and      Property   Product
     31, 2010                               Amortization  Licenses Development
    ---------------------------                 -----       -----     -----


    GAAP Measurement                             $128        $92      $275
      Less:  Net effect from deferral in net
       revenues and related cost of sales    (a)   45         17         -
      Less:  Stock-based compensation        (b)  (14)         -        (8)
      Less:  Restructuring (included in
       general and administrative)           (c)    -          -         -
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                   (d)   (6)       (69)        -
      Less:  Impairment of intangible assets (e)    -          -         -
                                                  ---        ---       ---
    Non-GAAP Measurement                         $153        $40      $267
    --------------------                         ====        ===      ====


                                                       Diluted
                                                      Earnings
                                                       (Loss)
                                                         per
    Three Months Ended December 31, 2010                Share
    ------------------------------------                 --------


    GAAP Measurement                                     $(0.20)
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)         0.51
      Less:  Stock-based compensation          (b)         0.02
      Less:  Restructuring (included in
       general and administrative)             (c)            -
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)         0.03
      Less:  Impairment of intangible assets   (e)         0.16
                                                           ----
    Non-GAAP Measurement                                  $0.53
    --------------------                                  =====


                                                   Sales        General
                                                     and           and
    Three Months Ended December 31, 2010         Marketing   Administrative
    ------------------------------------         ---------   --------------


    GAAP Measurement                                    $226         $119
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)         -            -
      Less:  Stock-based compensation          (b)        (2)         (13)
      Less:  Restructuring (included in
       general and administrative)             (c)         -            1
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)         -            -
      Less:  Impairment of intangible assets   (e)         -            -
                                                         ---          ---
    Non-GAAP Measurement                                $224         $107
    --------------------                                ====         ====



    Three Months Ended December 31, 2010
    ------------------------------------
    GAAP Measurement
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)
      Less:  Stock-based compensation          (b)
      Less:  Restructuring (included in
       general and administrative)             (c)
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)
      Less:  Impairment of intangible assets   (e)
    Non-GAAP Measurement
    --------------------


                                                     Impairment      Total
                                                         of          Costs
                                                     Intangible       and
    Three Months Ended December 31, 2010               Assets      Expenses
    ------------------------------------             ----------    --------
    GAAP Measurement                                        $326     $1,824
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)             -        262
      Less:  Stock-based compensation          (b)             -        (37)
      Less:  Restructuring (included in
       general and administrative)             (c)             -          1
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)             -        (77)
      Less:  Impairment of intangible assets   (e)          (326)      (326)
                                                            ----       ----
    Non-GAAP Measurement                               $       -     $1,647
    --------------------                             ===     ===     ======


    Three Months Ended December 31, 2010
    ------------------------------------
    GAAP Measurement
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)
      Less:  Stock-based compensation          (b)
      Less:  Restructuring (included in
       general and administrative)             (c)
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)
      Less:  Impairment of intangible assets   (e)
    Non-GAAP Measurement
    --------------------


                                               Cost of
                                                Sales    Cost of
                                                  -       Sales
    Year Ended December               Net      Product       -
     31, 2010                      Revenues     Costs     MMORPG
    -------------------            --------    -------    -------
    GAAP Measurement                $4,447      $1,350      $241
      Less:  Net effect
       from deferral in
       net revenues and
       related cost of
       sales               (a)         356           3         -
      Less:  Stock-based
       compensation        (b)           -           -         -
      Less:  Restructuring
       (included in
       general and
       administrative)     (c)           -           -         -
      Less:  Amortization
       of intangible
       assets and purchase
       price accounting
       related adjustments (d)           -          (5)        -
      Less:  Impairment of
       intangible assets   (e)           -           -         -
                                       ---         ---       ---
    Non-GAAP Measurement            $4,803      $1,348      $241
    --------------------            ======      ======      ====


                                                            Basic
                                                            Earnings
    Year Ended December             Operating        Net    per
     31, 2010                        Income      Income     Share
    -------------------            ----------   -------  ---------
    GAAP Measurement                  $469        $418     $0.34
      Less:  Net effect
       from deferral in
       net revenues and
       related cost of
       sales               (a)         319         232      0.19
      Less:  Stock-based
       compensation        (b)         131          88      0.07
      Less:  Restructuring
       (included in
       general and
       administrative)     (c)           3           2         -
      Less:  Amortization
       of intangible
       assets and purchase
       price accounting
       related adjustments (d)         123          53      0.04
      Less:  Impairment of
       intangible assets   (e)         326         198      0.16
                                       ---         ---      ----
    Non-GAAP Measurement            $1,371        $991     $0.81
    --------------------            ======        ====     =====


                                  Cost of
                                   Sales -       Cost of
                                  Software       Sales -
                                  Royalties    Intellectual
    Year Ended December              and         Property      Product
     31, 2010                    Amortization    Licenses    Development
    -------------------          ------------  ------------  -----------
    GAAP Measurement                   $338        $197       $642
      Less:  Net effect
       from deferral in
       net revenues and
       related cost of
       sales               (a)           29           5          -
      Less:  Stock-based
       compensation        (b)          (65)          -        (12)
      Less:  Restructuring
       (included in
       general and
       administrative)     (c)            -           -          -
      Less:  Amortization
       of intangible
       assets and purchase
       price accounting
       related adjustments (d)          (15)       (102)         -
      Less:  Impairment of
       intangible assets   (e)            -           -          -
                                        ---         ---        ---
    Non-GAAP Measurement               $287        $100       $630
    --------------------               ====        ====       ====




                                    Diluted
                                    Earnings
    Year Ended December                per
     31, 2010                         Share
    -------------------             --------
    GAAP Measurement                  $0.33
      Less:  Net effect
       from deferral in
       net revenues and
       related cost of
       sales               (a)         0.19
      Less:  Stock-based
       compensation        (b)         0.07
      Less:  Restructuring
       (included in
       general and
       administrative)     (c)            -
      Less:  Amortization
       of intangible
       assets and purchase
       price accounting
       related adjustments (d)         0.04
      Less:  Impairment of
       intangible assets   (e)         0.16
                                       ----
    Non-GAAP Measurement              $0.79
    --------------------              =====


                                                   Sales      General
                                                    and         and
    Year Ended December 31, 2010                 Marketing  Administrative
    ----------------------------                 --------- --------------
    GAAP Measurement                                $520       $364
      Less:  Net effect from deferral in net
       revenues and related cost of sales    (a)       -          -
      Less:  Stock-based compensation        (b)      (8)       (46)
      Less:  Restructuring (included in
       general and administrative)           (c)       -         (3)
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                   (d)       -         (1)
      Less:  Impairment of intangible assets (e)       -          -
                                                     ---        ---
    Non-GAAP Measurement                            $512       $314
    --------------------                            ====       ====


    Year Ended December 31, 2010
    ----------------------------
    GAAP Measurement
      Less:  Net effect from deferral in net
       revenues and related cost of sales    (a)
      Less:  Stock-based compensation        (b)
      Less:  Restructuring (included in
       general and administrative)           (c)
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                   (d)
      Less:  Impairment of intangible assets (e)
    Non-GAAP Measurement
    --------------------


                                                     Impairment      Total
                                                         of          Costs
                                                     Intangible       and
    Year Ended December 31, 2010                       Assets      Expenses
    ----------------------------                     ----------    --------
    GAAP Measurement                                         326     $3,978
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)             -         37
      Less:  Stock-based compensation          (b)             -       (131)
      Less:  Restructuring (included in
       general and administrative)             (c)             -         (3)
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)             -       (123)
      Less:  Impairment of intangible assets   (e)          (326)      (326)
                                                            ----       ----
    Non-GAAP Measurement                               $       -     $3,432
    --------------------                             ===     ===     ======


    Year Ended December 31, 2010
    ----------------------------
    GAAP Measurement
      Less:  Net effect from deferral in net
       revenues and related cost of sales      (a)
      Less:  Stock-based compensation          (b)
      Less:  Restructuring (included in
       general and administrative)             (c)
      Less:  Amortization of intangible
       assets and purchase price accounting
       related adjustments                     (d)
      Less:  Impairment of intangible assets   (e)
    Non-GAAP Measurement
    --------------------


      (a) Reflects the net change in deferred net revenues and related cost
      of sales.
      (b) Includes expense related to stock-based compensation.
      (c) Reflects restructuring related to the Business Combination with
      Vivendi Games. Restructuring activities includes severance costs,
      facility exit costs and balance sheet write down and exit costs from
      the cancellation of projects.
      (d) Reflects amortization of intangible assets, and the change in the
      fair value of assets and liabilities from purchase price accounting
      related adjustments.
      (e) Reflects impairment of intangible assets acquired as a result of
      purchase price accounting.

      The per share adjustments are presented as calculated, and the GAAP
      and non-GAAP earnings per share information is also presented as
      calculated. The sum of these measures, as presented, may differ due
      to the impact of rounding.



    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    RECONCILIATION OF GAAP NET INCOME TO NON-GAAP MEASURES
    (Amounts in millions, except earnings per share data)


                                          Cost
                                           of        Cost
                                          Sales       of
                                            -       Sales
    Three Months Ended         Net       Product       -
     December 31, 2009       Revenues     Costs     MMORPG
    ------------------       --------    -------    ------
    GAAP Measurement          $1,557       $670         $54
      Less:  Net
       effect from
       deferral in
       net revenues
       and related
       cost of sales   (a)       938        194           -
      Less:  Stock-
       based
       compensation    (b)         -          -           -
      Less:  Costs
       related to the
       Business
       Combination,
       integration
       and
       restructuring   (c)         -          -           -
       Less:
        Amortization
        of intangible
        assets and
        purchase price
        accounting
        related
        adjustments    (d)         -         (1)          -
       Less:
        Impairment of
        intangible
        assets         (e)         -          -           -

    Non-GAAP
     Measurement              $2,495       $863         $54
                              ======       ====         ===


                                                    Basic
                                                   Earnings
                              Operating     Net      (Loss)
    Three Months Ended         Income     Income      per
     December 31, 2009         (Loss)     (Loss)     Share
    ------------------       ----------   -------   ---------
    GAAP Measurement           $(432)     $(286)     $(0.23)
      Less:  Net
       effect from
       deferral in
       net revenues
       and related
       cost of sales   (a)       724        552       0.43
      Less:  Stock-
       based
       compensation    (b)        47          29       0.02
      Less:  Costs
       related to the
       Business
       Combination,
       integration
       and
       restructuring   (c)        (6)        (4)        -
       Less:
        Amortization
        of intangible
        assets and
        purchase price
        accounting
        related
        adjustments    (d)       142         92        0.07
       Less:
        Impairment of
        intangible
        assets         (e)       409        249        0.19

    Non-GAAP
     Measurement                $884       $632       $0.50
                                ====       ====       =====


                            Cost
                              of
                            Sales     Cost of
                              -        Sales
                           Software       -
    Three Months           Royalties  Intellectual
     Ended December           and      Property    Product
     31, 2009            Amortization  Licenses   Development
    ---------------       ------------ ---------  -----------
    GAAP Measurement          $136      $152       $265
      Less:  Net
       effect from
       deferral in
       net revenues
       and related
       cost of
       sales         (a)        16         4         -
      Less:  Stock-
       based
       compensation  (b)       (16)        -        (12)
      Less:  Costs
       related to
       the Business
       Combination,
       integration
       and
       restructuring (c)         -         -          -
       Less:
        Amortization
        of
        intangible
        assets and
        purchase
        price
        accounting
        related
        adjustments  (d)       (29)    (112)          -
       Less:
        Impairment
        of
        intangible
        assets       (e)         -         -          -

    Non-GAAP
     Measurement              $107       $44       $253
                              ====       ===       ====


                           Diluted
                           Earnings
    Three Months             (Loss)
     Ended December           per
     31, 2009                Share
    ---------------         --------
    GAAP Measurement        $(0.23)
      Less:  Net
       effect from
       deferral in
       net revenues
       and related
       cost of
       sales         (a)      0.43
      Less:  Stock-
       based
       compensation  (b)      0.02
      Less:  Costs
       related to
       the Business
       Combination,
       integration
       and
       restructuring (c)         -
       Less:
        Amortization
        of
        intangible
        assets and
        purchase
        price
        accounting
        related
        adjustments  (d)      0.07
       Less:
        Impairment
        of
        intangible
        assets       (e)      0.19

    Non-GAAP
     Measurement             $0.49
                             =====


                                                  Sales     General
                                                   and        and
    Three Months Ended December 31, 2009        Marketing Administrative
    ------------------------------------        ---------  ----------
    GAAP Measurement                              $215       $94
      Less:  Net effect from deferral in net
       revenues and related cost of sales     (a)    -         -
      Less:  Stock-based compensation         (b)    1       (20)
      Less:  Costs related to the Business
       Combination, integration and
       restructuring                          (c)    -         -
       Less:  Amortization of intangible
        assets and purchase price accounting
        related adjustments                   (d)    -         -
       Less:  Impairment of intangible assets (e)    -         -

    Non-GAAP Measurement                          $216       $74
                                                  ====        ==


    Three Months Ended December 31, 2009
    ------------------------------------
    GAAP Measurement
      Less:  Net effect from deferral in net
       revenues and related cost of sales     (a)
      Less:  Stock-based compensation         (b)
      Less:  Costs related to the Business
       Combination, integration and
       restructuring                          (c)
       Less:  Amortization of intangible
        assets and purchase price accounting
        related adjustments                   (d)
       Less:  Impairment of intangible assets (e)
    Non-GAAP Measurement


                                     Impairment                 Total
                                         of                     Costs
    Three Months Ended               Intangible                  and
     December 31, 2009                 Assets   Restructuring  Expenses
    ------------------                ----------   ---------   --------
    GAAP Measurement                     $409        $(6)      $1,989
      Less:  Net effect from
       deferral in net
       revenues and related
       cost of sales          (a)           -          -          214
      Less:  Stock-based
       compensation           (b)           -          -          (47)
      Less:  Costs related to
       the Business
       Combination,
       integration and
       restructuring          (c)           -          6            6
       Less:  Amortization of
        intangible assets and
        purchase price
        accounting related
        adjustments           (d)           -          -         (142)
       Less:  Impairment of
        intangible assets     (e)        (409)         -         (409)

    Non-GAAP Measurement            $       -     $    -       $1,611
                                  ===      ==   ===   ==        ======


    Three Months Ended
     December 31, 2009
    ------------------
    GAAP Measurement

      Less:  Net effect from
       deferral in net
       revenues and related
       cost of sales          (a)
      Less:  Stock-based
       compensation           (b)
      Less:  Costs related to
       the Business
       Combination,
       integration and
       restructuring          (c)
       Less:  Amortization of
        intangible assets and
        purchase price
        accounting related
        adjustments           (d)
       Less:  Impairment of
        intangible assets     (e)
    Non-GAAP Measurement


                                        Cost
                                         of        Cost
                                        Sales        of
    Year Ended                           -         Sales
     December 31,            Net       Product        -
     2009                  Revenues    Costs      MMORPG
    -------------          --------    -------     ------
    GAAP
     Measurement            $4,279      $1,432       $212
      Less:  Net
       effect
       from
       deferral
       in net
       revenues
       and
       related
       cost of
       sales         (a)       497         115        -
      Less:
       Stock-
       based
       compensation  (b)         -           -         -
      Less:
       Results of
       Activision
       Blizzard's
       non-core
       exit
       operations    (f)       (1)          -          -
      Less:
       Costs
       related to
       the
       Business
       Combination,
       integration
       and 
       restructuring (c)       -            -          -
       Less:
        Amortization
        of
        intangible
        assets and
        purchase
        price
        accounting
        related
        adjustments  (d)       -            (5)        -
      Less:
       Impairment
       of
       intangible
       assets        (e)       -             -         -

    Non-GAAP
     Measurement            $4,775      $1,542       $212
                            ======      ======       ====


                                                    Basic
    Year Ended              Operating              Earnings
     December 31,            Income       Net       per
     2009                    (Loss)      Income     Share
    -------------          ----------   -------    ---------
    GAAP
     Measurement              $(26)       $113      $0.09
      Less:  Net
       effect
       from
       deferral
       in net
       revenues
       and
       related
       cost of
       sales         (a)        383        279        0.22
      Less:
       Stock-
       based
       compensation  (b)       154          96       0.07
      Less:
       Results of
       Activision
       Blizzard's
       non-core
       exit
       operations    (f)         8           4         -
      Less:
       Costs
       related to
       the
       Business
       Combination,
       integration
       and
       restructuring (c)        47          28       0.02
       Less:
        Amortization
        of
        intangible
        assets and
        purchase
        price
        accounting
        related
        adjustments  (d)      259         141        0.11
       Less:
        Impairment
        of
        intangible
        assets       (e)       409         249       0.19

    Non-GAAP
     Measurement            $1,234        $910      $0.70
                            ======        ====      =====


                           Cost
                            of
                           Sales        Cost of
                             -           Sales
                           Software       -
    Year Ended            Royalties   Intellectual
     December 31,            and        Property       Product
     2009                Amortization   Licenses     Development
    -------------        ------------  ------------  -----------
    GAAP
     Measurement             $348        $315          $627
      Less:  Net
       effect from
       deferral in
       net
       revenues
       and related
       cost of
       sales         (a)       (4)        (2)             -
      Less:
       Stock-
       based
       compensation  (b)      (34)         -            (40)
      Less:
       Results of
       Activision
       Blizzard's
       non-core
       exit
       operations    (f)        -          -              4
      Less:  Costs
       related to
       the
       Business
       Combination,
       integration
       and
       restructuring (c)        -          -              -
       Less:
        Amortization
        of
        intangible
        assets and
        purchase
        price
        accounting
        related
        adjustments  (d)      (66)      (186)              -
      Less:
       Impairment
       of
       intangible
       assets        (e)        -          -               -

    Non-GAAP
     Measurement             $244       $127            $591
                             ====       ====            ====




                         Diluted
    Year Ended           Earnings
     December 31,          per
     2009                 Share                 
    -------------        --------
    GAAP
     Measurement            $0.09
      Less:  Net
       effect from
       deferral in
       net
       revenues
       and related
       cost of
       sales         (a)     0.21
      Less:
       Stock-
       based
       compensation  (b)     0.07
      Less:
       Results of
       Activision
       Blizzard's
       non-core
       exit
       operations    (f)       -
      Less:  Costs
       related to
       the
       Business
       Combination,
       integration
       and
       restructuring (c)     0.02
       Less:
        Amortization
        of
        intangible
        assets and
        purchase
        price
        accounting
        related
        adjustments  (d)     0.11
       Less:
        Impairment
        of
        intangible
        assets       (e)     0.19

    Non-GAAP
     Measurement            $0.69
                            =====


                                             Impairment              Total  
    Year Ended           Sales      General      of                  Costs  
    December 31,          and         and     Intangible               and
     2009              Marketing Administrative Assets Restructuring Expenses


    GAAP Measurement     $544     $395          $409        $23   $4,305
      Less:  Net effect 
       from
       deferral in net
       revenues and 
       related
       cost of sales(a)     5        -             -          -      114
      Less:  Stock-based
       compensation (b)    (9)     (71)            -          -     (154)
      Less:  Results of
       Activision 
       Blizzard's
       non-core exit
       operations(f)       (3)     (10)            -          -       (9)
      Less:  Costs 
       related to
       the Business
       Combination,
       integration and
       restructuring(c)     -      (24)            -        (23)     (47)
       Less:  Amortization of
        intangible assets and
        purchase price
        accounting related
        adjustments (d)     -      (2)             -          -     (259)
      Less:  Impairment of
       intangible assets(e) -        -          (409)         -     (409)

    Non-GAAP Measurement $537     $288       $     -     $    -    $3,541
                                  ====      ====  ===    == === == ======


    Year Ended December 31, 2009             --------
    GAAP Measurement

      Less:  Net effect from deferral in net
       revenues and related cost of sales       (a)
      Less:  Stock-based compensation           (b)
      Less:  Results of Activision
       Blizzard's non-core exit operations      (f)
      Less:  Costs related to the Business
       Combination, integration and
       restructuring                            (c)
       Less:  Amortization of intangible
        assets and purchase price accounting
        related adjustments                     (d)
       Less:  Impairment of intangible assets   (e)
    Non-GAAP Measurement


      (a) Reflects the net change in deferred net revenues and related cost
      of sales.
      (b) Includes expense related to stock-based compensation.
      (c) Reflects costs related to the Business Combination with Vivendi
      Games (including transaction costs, integration costs and
      restructuring activities). Restructuring activities includes
      severance costs, facility exit costs and balance sheet write down
      and exit costs from the cancellation of projects.
      (d) Reflects amortization of intangible assets, and the change in the
      fair value of assets and liabilities from purchase price accounting
      related adjustments.
      (e) Reflects impairment of intangible assets acquired as a result of
      purchase accounting.
      (f) Reflects the results of products and operations from the
      historical Vivendi Games businesses that the company has exited,
      divested or wound down.

      The per share adjustments are presented as calculated, and the GAAP
      and non-GAAP earnings per share information is also presented as
      calculated. The sum of these measures, as presented, may differ due
      to the impact of rounding.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    FINANCIAL INFORMATION
    For the Three Months and Year Ended December 31, 2010 and 2009
    (Amounts in millions)


                                          Three Months Ended
                                          ------------------
                                            December 31,
                                                 2010
                                            -------------
                                                        % of
                                          Amount                Total
                                          ------       -----
    GAAP Net Revenues by Distribution
     Channel
      Retail channel                        $820         57%
      Digital online channel*                414         29
                                             ---        ---
      Total Activision and Blizzard        1,234         86

      Distribution                           193         14
                                             ---        ---
      Total consolidated GAAP net
       revenues                            1,427        100
                                           -----        ---

    Change in Deferred Net
     Revenues(1)
      Retail channel                       1,059
      Digital online channel*                 62
                                             ---
      Total changes in deferred net
       revenues                            1,121
                                           -----

    Non-GAAP Net Revenues by
     Distribution Channel
      Retail channel                       1,879         73
      Digital online channel*                476         19
                                             ---        ---
      Total Activision and Blizzard        2,355         92

      Distribution                           193          8
                                             ---        ---
      Total non-GAAP net revenues (2)     $2,548        100%
                                          ------        ---



                                         Three Months Ended
                                         ------------------
                                             December 31,
                                                  2009
                                            -------------
                                                         % of
                                          Amount                  Total
                                          ------        -----
    GAAP Net Revenues by Distribution
     Channel
      Retail channel                       $1,000         64%
      Digital online channel*                 336         22
                                              ---        ---
      Total Activision and Blizzard         1,336         86

      Distribution                            221         14
                                              ---        ---
      Total consolidated GAAP net
       revenues                             1,557        100
                                            -----        ---

    Change in Deferred Net
     Revenues(1)
      Retail channel                          933
      Digital online channel*                   5
                                              ---
      Total changes in deferred net
       revenues                               938
                                              ---

    Non-GAAP Net Revenues by
     Distribution Channel
      Retail channel                        1,933         77
      Digital online channel*                 341         14
                                              ---        ---
      Total Activision and Blizzard         2,274         91

      Distribution                            221          9
                                              ---        ---
      Total non-GAAP net revenues (2)      $2,495        100%
                                           ------        ---



                                           Three Months Ended
                                           ------------------
                                                                 %
                                             $Increase                Increase
                                           (Decrease)       (Decrease)
                                           ----------       ----------
    GAAP Net Revenues by Distribution
     Channel
      Retail channel                           $(180)           (18)%
      Digital online channel*                     78              23
                                                 ---
      Total Activision and Blizzard             (102)             (8)

      Distribution                               (28)            (13)
                                                 ---
      Total consolidated GAAP net
       revenues                                 (130)             (8)
                                                ----

    Change in Deferred Net
     Revenues(1)
      Retail channel
      Digital online channel*
      Total changes in deferred net
       revenues

    Non-GAAP Net Revenues by
     Distribution Channel
      Retail channel                             (54)             (3)
      Digital online channel*                    135              40
                                                 ---
      Total Activision and Blizzard               81               4

      Distribution                               (28)            (13)
                                                 ---
      Total non-GAAP net revenues (2)            $53               2%
                                                 ---



                                              Year Ended
                                              ----------
                                            December 31,
                                                 2010
                                            -------------
                                                        % of
                                          Amount                Total
                                          ------       -----
    GAAP Net Revenues by Distribution
     Channel
      Retail channel                      $2,629         59%
      Digital online channel*              1,440         32
                                           -----        ---
      Total Activision and Blizzard        4,069         91

      Distribution                           378          9
                                             ---        ---
      Total consolidated GAAP net
       revenues                            4,447        100
                                           -----        ---

    Change in Deferred Net
     Revenues(1)
      Retail channel                         243
      Digital online channel*                113
                                             ---
      Total changes in deferred net
       revenues                              356
                                             ---

    Non-GAAP Net Revenues by
     Distribution Channel
      Retail channel                       2,872         60
      Digital online channel*              1,553         32
                                           -----        ---
      Total Activision and Blizzard        4,425         92

      Distribution                           378          8
                                             ---        ---
      Total non-GAAP net revenues (2)     $4,803        100%
                                          ------        ---



                                             Year Ended
                                             ----------
                                             December 31,
                                                  2009
                                            -------------
                                                         % of
                                          Amount                  Total
                                          ------        -----
    GAAP Net Revenues by Distribution
     Channel
      Retail channel                       $2,622         61%
      Digital online channel*               1,234         29
                                            -----        ---
      Total Activision and Blizzard         3,856         90

      Distribution                            423         10
                                              ---        ---
      Total consolidated GAAP net
       revenues                             4,279        100
                                            -----        ---

    Change in Deferred Net
     Revenues(1)
      Retail channel                          457
      Digital online channel*                  39
                                              ---
      Total changes in deferred net
       revenues                               496
                                              ---

    Non-GAAP Net Revenues by
     Distribution Channel
      Retail channel                        3,079         64
      Digital online channel*               1,273         27
                                            -----        ---
      Total Activision and Blizzard         4,352         91

      Distribution                            423          9
                                              ---        ---
      Total non-GAAP net revenues (2)      $4,775        100%
                                           ------        ---



                                               Year Ended
                                               ----------
                                                                 %
                                             $Increase                Increase
                                           (Decrease)       (Decrease)
                                           ----------       ----------
    GAAP Net Revenues by Distribution
     Channel
      Retail channel                              $7               -  %
      Digital online channel*                    206              17
                                                 ---
      Total Activision and Blizzard              213               6

      Distribution                               (45)            (11)
                                                 ---
      Total consolidated GAAP net
       revenues                                  168               4
                                                 ---

    Change in Deferred Net
     Revenues(1)
      Retail channel
      Digital online channel*
      Total changes in deferred net
       revenues

    Non-GAAP Net Revenues by
     Distribution Channel
      Retail channel                            (207)             (7)
      Digital online channel*                    280              22
                                                 ---
      Total Activision and Blizzard               73               2

      Distribution                               (45)            (11)
                                                 ---
      Total non-GAAP net revenues (2)            $28               1%
                                                 ---

      (1) We provide net revenues including (in accordance with GAAP) and
      excluding (non-GAAP) the impact of changes in deferred net
      revenues.
      (2) Total non-GAAP net revenues presented also represents our total
      operating segment net revenues.
      * Represents revenues from subscriptions and licensing royalties,
      value added services, downloadable contents, digitally distributed
      products, and wireless devices.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    FINANCIAL INFORMATION
    For the Three Months Ended December 31, 2010 and 2009
    (Amounts in millions)

                                          Three Months Ended
                                          ------------------
                                            December 31,
                                                 2010
                                            -------------
                                                        % of
                                          Amount                Total
                                          ------       -----
    GAAP Net Revenues by Segment/
     Platform Mix
    Activision and Blizzard:
      MMORPG                                $340         24%
      PC and other                           124          9
        Sony PlayStation  3                  259         18
        Sony PlayStation  2                    6        ---
        Microsoft Xbox 360                   281         20
        Nintendo Wii                         141         10
                                             ---        ---
      Total console                          687         48
        Sony PlayStation Portable              6        ---
        Nintendo Dual Screen                  77          5
                                             ---        ---
      Total handheld                          83          5
                                             ---        ---
      Total Activision and Blizzard        1,234         86
                                           -----        ---

    Distribution:
      Total Distribution                     193         14
                                             ---        ---
      Total consolidated GAAP net
       revenues                            1,427        100
                                           -----        ---

    Change in Deferred Net
     Revenues(1)
    Activision and Blizzard:
      MMORPG                                 204
      PC and other                           ---
        Sony PlayStation  3                  393
        Microsoft Xbox 360                   441
        Nintendo Wii                          75
                                             ---
      Total console                          909
                                             ---
        Nintendo Dual Screen                   8
                                             ---
      Total changes in deferred net
       revenues                            1,121
                                           -----

    Non-GAAP Net Revenues by
     Segment/Platform Mix
    Activision and Blizzard:
      MMORPG                                 544         21
      PC and other                           124          5
        Sony PlayStation  3                  652         26
        Sony PlayStation  2                    6        ---
        Microsoft Xbox 360                   722         28
        Nintendo Wii                         216          8
                                             ---        ---
      Total console                        1,596         62
        Sony PlayStation Portable              6        ---
        Nintendo Dual Screen                  85          4
                                             ---        ---
      Total handheld                          91          4
                                             ---        ---
      Total Activision and Blizzard        2,355         92
                                           -----        ---

      Total Distribution                     193          8
                                             ---        ---
      Total non-GAAP net revenues(2)      $2,548        100%
                                          ------        ---


                                          Three Months Ended
                                          ------------------
                                            December 31,
                                                 2009
                                            -------------
                                                        % of
                                          Amount                Total
                                          ------       -----
    GAAP Net Revenues by Segment/
     Platform Mix
    Activision and Blizzard:
      MMORPG                                $309         20%
      PC and other                            45          3
        Sony PlayStation  3                  228         15
        Sony PlayStation  2                   53          3
        Microsoft Xbox 360                   324         21
        Nintendo Wii                         260         17
                                             ---        ---
      Total console                          865         56
        Sony PlayStation Portable             16          1
        Nintendo Dual Screen                 101          6
                                             ---        ---
      Total handheld                         117          7
                                             ---        ---
      Total Activision and Blizzard        1,336         86
                                           -----        ---

    Distribution:
      Total Distribution                     221         14
                                             ---        ---
      Total consolidated GAAP net
       revenues                            1,557        100
                                           -----        ---

    Change in Deferred Net
     Revenues(1)
    Activision and Blizzard:
      MMORPG                                  12
      PC and other                            76
        Sony PlayStation  3                  343
        Microsoft Xbox 360                   429
        Nintendo Wii                          78
                                             ---
      Total console                          850
                                             ---
        Nintendo Dual Screen                 ---
                                             ---
      Total changes in deferred net
       revenues                              938
                                             ---

    Non-GAAP Net Revenues by
     Segment/Platform Mix
    Activision and Blizzard:
      MMORPG                                 321         12
      PC and other                           121          5
        Sony PlayStation  3                  571         23
        Sony PlayStation  2                   53          2
        Microsoft Xbox 360                   753         30
        Nintendo Wii                         338         14
                                             ---        ---
      Total console                        1,715         69
        Sony PlayStation Portable             16          1
        Nintendo Dual Screen                 101          4
                                             ---        ---
      Total handheld                         117          5
                                             ---        ---
      Total Activision and Blizzard        2,274         91
                                           -----        ---

      Total Distribution                     221          9
                                             ---        ---
      Total non-GAAP net revenues(2)      $2,495        100%
                                          ------        ---


                                         Three Months Ended
                                         ------------------
                                                             %
                                         $Increase               Increase
                                        (Decrease)      (Decrease)
                                        ----------      ----------
    GAAP Net Revenues by Segment/
     Platform Mix
    Activision and Blizzard:
      MMORPG                                 $31              10%
      PC and other                            79             176
        Sony PlayStation  3                   31              14
        Sony PlayStation  2                  (47)            (89)
        Microsoft Xbox 360                   (43)            (13)
        Nintendo Wii                        (119)            (46)
                                            ----
      Total console                         (178)            (21)
        Sony PlayStation Portable            (10)            (63)
        Nintendo Dual Screen                 (24)            (24)
                                             ---
      Total handheld                         (34)            (29)
                                             ---
      Total Activision and Blizzard         (102)             (8)
                                            ----

    Distribution:
      Total Distribution                     (28)            (13)
                                             ---
      Total consolidated GAAP net
       revenues                             (130)             (8)
                                            ----

    Change in Deferred Net
     Revenues(1)
    Activision and Blizzard:
      MMORPG
      PC and other
        Sony PlayStation  3
        Microsoft Xbox 360
        Nintendo Wii
      Total console
        Nintendo Dual Screen
      Total changes in deferred net
       revenues

    Non-GAAP Net Revenues by
     Segment/Platform Mix
    Activision and Blizzard:
      MMORPG                                 223              69
      PC and other                             3               2
        Sony PlayStation  3                   81              14
        Sony PlayStation  2                  (47)            (89)
        Microsoft Xbox 360                   (31)             (4)
        Nintendo Wii                        (122)            (36)
                                            ----
      Total console                         (119)             (7)
        Sony PlayStation Portable            (10)            (63)
        Nintendo Dual Screen                 (16)            (16)
                                             ---
      Total handheld                         (26)            (22)
                                             ---
      Total Activision and Blizzard           81               4
                                             ---

      Total Distribution                     (28)            (13)
                                             ---
      Total non-GAAP net revenues(2)         $53               2%
                                             ---

      (1) We provide net revenues including (in accordance with GAAP) and
      excluding (non-GAAP) the impact of changes in deferred net
      revenues.
      (2) Total non-GAAP net revenues presented also represents our total
      operating segment net revenues.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    FINANCIAL INFORMATION
    For the Year Ended December 31, 2010 and 2009
    (Amounts in millions)


                                              Year Ended
                                              ----------
                                              December 31,
                                                   2010
                                             -------------
                                                        % of
                                          Amount                Total
                                          ------       -----
    GAAP Net Revenues by Segment/
     Platform Mix
    Activision and Blizzard:
      MMORPG                              $1,230         28%
      PC and other                           325          7
        Sony PlayStation  3                  854         19
        Sony PlayStation  2                   35          1
        Microsoft Xbox 360                 1,033         23
        Nintendo Wii                         408          9
                                             ---        ---
      Total console                        2,330         52
        Sony PlayStation Portable             16        ---
        Nintendo Dual Screen                 168          4
                                             ---        ---
      Total handheld                         184          4
                                             ---        ---
      Total Activision and Blizzard        4,069         91
                                           -----        ---

    Distribution:
      Total Distribution                     378          9
                                             ---        ---
      Total platform mix net revenues      4,447        100

      Other(1)                               ---        ---
                                             ---        ---
      Total consolidated GAAP net
       revenues                            4,447        100
                                           -----        ---

    Change in Deferred Net Revenues
     (1)
    Activision and Blizzard:
      MMORPG                                 191
      PC and other                            81
        Sony PlayStation  3                   77
        Microsoft Xbox 360                    15
        Nintendo Wii                         (16)
                                             ---
      Total console                           76
        Nintendo Dual Screen                   8
                                             ---
      Total changes in deferred net
       revenues                              356
                                             ---

    Other(1)                                 ---
                                             ---

    Non-GAAP Net Revenues by
     Segment/Platform Mix
    Activision and Blizzard:
      MMORPG                               1,421         30
      PC and other                           406          8
        Sony PlayStation  3                  931         19
        Sony PlayStation  2                   35          1
        Microsoft Xbox 360                 1,048         22
        Nintendo Wii                         392          8
                                             ---        ---
      Total console                        2,406         50
        Sony PlayStation Portable             16        ---
        Nintendo Dual Screen                 176          4
                                             ---        ---
      Total handheld                         192          4
                                             ---        ---
      Total Activision and Blizzard        4,425         92
                                           -----        ---

      Total Distribution                     378          8
                                             ---        ---
      Total non-GAAP net revenues(2)      $4,803        100%
                                          ------        ---



                                               Year Ended
                                               ----------
                                              December 31,
                                                   2009
                                              -------------
                                                         % of
                                          Amount                  Total
                                          ------        -----
    GAAP Net Revenues by Segment/
     Platform Mix
    Activision and Blizzard:
      MMORPG                               $1,248         29%
      PC and other                            164          4
        Sony PlayStation  3                   584         14
        Sony PlayStation  2                   174          4
        Microsoft Xbox 360                    857         19
        Nintendo Wii                          584         14
                                              ---        ---
      Total console                         2,199         51
        Sony PlayStation Portable              48          1
        Nintendo Dual Screen                  196          5
                                              ---        ---
      Total handheld                          244          6
                                              ---        ---
      Total Activision and Blizzard         3,855         90
                                            -----        ---

    Distribution:
      Total Distribution                      423         10
                                              ---        ---
      Total platform mix net revenues       4,278        100

      Other(1)                                  1        ---
                                              ---        ---
      Total consolidated GAAP net
       revenues                             4,279        100
                                            -----        ---

    Change in Deferred Net Revenues
     (1)
    Activision and Blizzard:
      MMORPG                                  (93)
      PC and other                             49
        Sony PlayStation  3                   259
        Microsoft Xbox 360                    284
        Nintendo Wii                           (2)
                                              ---
      Total console                           541
        Nintendo Dual Screen                  ---
                                              ---
      Total changes in deferred net
       revenues                               497
                                              ---

    Other(1)                                   (1)
                                              ---

    Non-GAAP Net Revenues by
     Segment/Platform Mix
    Activision and Blizzard:
      MMORPG                                1,155         24
      PC and other                            213          4
        Sony PlayStation  3                   843         18
        Sony PlayStation  2                   174          4
        Microsoft Xbox 360                  1,141         24
        Nintendo Wii                          582         12
                                              ---        ---
      Total console                         2,740         58
        Sony PlayStation Portable              48          1
        Nintendo Dual Screen                  196          4
                                              ---        ---
      Total handheld                          244          5
                                              ---        ---
      Total Activision and Blizzard         4,352         91
                                            -----        ---

      Total Distribution                      423          9
                                              ---        ---
      Total non-GAAP net revenues(2)       $4,775        100%
                                           ------        ---



                                              Year Ended
                                              ----------
                                                              %
                                          $Increase                Increase
                                        (Decrease)       (Decrease)
                                        ----------       ----------
    GAAP Net Revenues by Segment/
     Platform Mix
    Activision and Blizzard:
      MMORPG                                 $(18)            (1)%
      PC and other                            161              98
        Sony PlayStation  3                   270              46
        Sony PlayStation  2                  (139)            (80)
        Microsoft Xbox 360                    176              21
        Nintendo Wii                         (176)            (30)
                                             ----
      Total console                           131               6
        Sony PlayStation Portable             (32)            (67)
        Nintendo Dual Screen                  (28)            (14)
                                              ---
      Total handheld                          (60)            (25)
                                              ---
      Total Activision and Blizzard           214               6
                                              ---

    Distribution:
      Total Distribution                      (45)            (11)
                                              ---
      Total platform mix net revenues         169               4

      Other(1)                                 (1)             NM
                                              ---
      Total consolidated GAAP net
       revenues                               168               4
                                              ---

    Change in Deferred Net Revenues
     (1)
    Activision and Blizzard:
      MMORPG
      PC and other
        Sony PlayStation  3
        Microsoft Xbox 360
        Nintendo Wii
      Total console
        Nintendo Dual Screen
      Total changes in deferred net
       revenues

    Other(1)

    Non-GAAP Net Revenues by
     Segment/Platform Mix
    Activision and Blizzard:
      MMORPG                                  266              23
      PC and other                            193              91
        Sony PlayStation  3                    88              10
        Sony PlayStation  2                  (139)            (80)
        Microsoft Xbox 360                    (93)             (8)
        Nintendo Wii                         (190)            (33)
                                             ----
      Total console                          (334)            (12)
        Sony PlayStation Portable             (32)            (67)
        Nintendo Dual Screen                  (20)            (10)
                                              ---
      Total handheld                          (52)            (21)
                                              ---
      Total Activision and Blizzard            73               2
                                              ---

      Total Distribution                      (45)            (11)
                                              ---
      Total non-GAAP net revenues(2)          $28               1%
                                              ---

      (1) We provide net revenues including (in accordance with GAAP) and
      excluding (non-GAAP) the impact of changes in deferred net revenues
      and other.
      (2) Total non-GAAP net revenues presented also represents our total
      operating segment net revenues.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    FINANCIAL INFORMATION
    For the Three Months And Year Ended December 31, 2010 and 2009
    (Amounts in millions)

                                             Three Months Ended
                                             ------------------
                                                 December 31,
                                                     2010
                                               -------------
                                                           % of
                                            Amount                Total
                                            ------        -----
    GAAP Net Revenues by Geographic
     Region
      North America                           $734          51%
      Europe                                   600          42
      Asia Pacific                              93           7
                                               ---         ---
      Total consolidated GAAP net
       revenues                              1,427         100
                                             -----         ---

    Change in Deferred Net
     Revenues(1)
      North America                            627
      Europe                                   440
      Asia Pacific                              54
                                               ---
      Total changes in net revenues          1,121
                                             -----

    Non-GAAP Net Revenues by
     Geographic Region
      North America                          1,361          53
      Europe                                 1,040          41
      Asia Pacific                             147           6
                                               ---         ---
      Total non-GAAP net revenues(2)        $2,548         100%
                                            ======         ===


                                             Three Months Ended
                                             ------------------
                                                 December 31,
                                                      2009
                                                -------------
                                                            % of
                                            Amount                  Total
                                            ------         -----
    GAAP Net Revenues by Geographic
     Region
      North America                            $759          49%
      Europe                                    710          46
      Asia Pacific                               88           5
                                                ---         ---
      Total consolidated GAAP net
       revenues                               1,557         100
                                              -----         ---

    Change in Deferred Net
     Revenues(1)
      North America                             528
      Europe                                    371
      Asia Pacific                               39
                                                ---
      Total changes in net revenues             938
                                                ---

    Non-GAAP Net Revenues by
     Geographic Region
      North America                           1,287          52
      Europe                                  1,081          43
      Asia Pacific                              127           5
                                                ---         ---
      Total non-GAAP net revenues(2)         $2,495         100%
                                             ======         ===


                                            Three Months Ended
                                            ------------------
                                                           %
                                            $Increase               Increase
                                          (Decrease)       (Decrease)
                                          ----------       ----------
    GAAP Net Revenues by Geographic
     Region
      North America                            $(25)            (3)%
      Europe                                   (110)            (15)
      Asia Pacific                                5               6
                                                ---
      Total consolidated GAAP net
       revenues                                (130)             (8)
                                               ----

    Change in Deferred Net
     Revenues(1)
      North America
      Europe
      Asia Pacific
      Total changes in net revenues

    Non-GAAP Net Revenues by
     Geographic Region
      North America                              74               6
      Europe                                    (41)             (4)
      Asia Pacific                               20              16
                                                ---
      Total non-GAAP net revenues(2)            $53               2%
                                                ===



                                                   Year Ended
                                                   ----------
                                                 December 31,
                                                      2010
                                                -------------
                                                          % of
                                            Amount       Total
                                            ------       -----
    GAAP Net Revenues by Geographic
     Region
      North America                          $2,409          54%
      Europe                                  1,743          39
      Asia Pacific                              295           7
                                                ---         ---
      Total geographic region net
       revenues                               4,447         100

      Other(1)                                  ---         ---
                                                ---         ---
      Total consolidated GAAP net
       revenues                               4,447         100
                                              -----         ---

    Change in Deferred Net Revenues
     (1)
      North America                             166
      Europe                                    159
      Asia Pacific                               31
                                                ---
      Total changes in net revenues             356
                                                ---

    Other(1)                                    ---
                                                ---

    Non-GAAP Net Revenues by
     Geographic Region
      North America                           2,575          54
      Europe                                  1,902          39
      Asia Pacific                              326           7
                                                ---         ---
      Total non-GAAP net revenues(2)         $4,803         100%
                                             ======         ===



                                                 Year Ended
                                                 ----------
                                                 December 31,
                                                      2009
                                                -------------
                                                          % of
                                            Amount       Total
                                            ------       -----
    GAAP Net Revenues by Geographic
     Region
      North America                          $2,217          52%
      Europe                                  1,798          42
      Asia Pacific                              263           6
                                                ---         ---
      Total geographic region net
       revenues                               4,278         100

      Other(1)                                    1         ---
                                                ---         ---
      Total consolidated GAAP net
       revenues                               4,279         100
                                              -----         ---

    Change in Deferred Net Revenues
     (1)
      North America                             241
      Europe                                    224
      Asia Pacific                               32
                                                ---
      Total changes in net revenues             497
                                                ---

    Other(1)                                     (1)
                                                ---

    Non-GAAP Net Revenues by
     Geographic Region
      North America                           2,458          52
      Europe                                  2,022          42
      Asia Pacific                              295           6
                                                ---         ---
      Total non-GAAP net revenues(2)         $4,775         100%
                                             ======         ===



                                                  Year Ended
                                                  ----------
                                                             %
                                              $Increase      Increase
                                             (Decrease)      (Decrease)
                                             ----------      ----------
    GAAP Net Revenues by Geographic
     Region
      North America                                $192               9%
      Europe                                        (55)             (3)
      Asia Pacific                                   32              12
                                                    ---
      Total geographic region net
       revenues                                     169               4

      Other(1)                                       (1)             NM
                                                    ---
      Total consolidated GAAP net
       revenues                                     168               4
                                                    ---

    Change in Deferred Net Revenues
     (1)
      North America
      Europe
      Asia Pacific
      Total changes in net revenues

    Other(1)

    Non-GAAP Net Revenues by
     Geographic Region
      North America                                 117               5
      Europe                                       (120)             (6)
      Asia Pacific                                   31              11
                                                    ---
      Total non-GAAP net revenues(2)                $28               1%
                                                    ===

      (1) We provide net revenues including (in accordance with GAAP) and
      excluding (non-GAAP) the impact of changes in deferred net
      revenues.
      (2) Total non-GAAP net revenues presented also represents our total
      operating segment net revenues.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
    SEGMENT INFORMATION
    For the Three Months And Year Ended December 31, 2010 and 2009
    (Amounts in millions)

                                           Three Months Ended
                                           ------------------
                                          December 31, 2010
                                          -----------------
                                                         % of
                                          Amount                   Total
                                          ------        -----
    Segment net revenues:
      Activision(i)                         $1,785         125%
      Blizzard(ii)                             570          40
      Distribution(iii)                        193          14
                                               ---         ---
      Operating segment total                2,548         179

    Reconciliation to consolidated
     net revenues:
      Net effect from deferral of net
       revenues                             (1,121)        (79)
                                            ------         ---
      Consolidated net revenues             $1,427         100%
                                            ======         ===

    Segment income from operations:
      Activision(i)                           $599
      Blizzard(ii)                             291
      Distribution(iii)                         11
                                               ---
      Operating segment total                  901

    Reconciliation to consolidated
     operating income (loss):
      Net effect from deferral of net
       revenues and related cost of
       sales                                  (859)
      Stock-based compensation
       expense                                 (37)
      Restructuring                              1
      Amortization of intangible
       assets and purchase price
       accounting
          related adjustments                  (77)
      Impairment of intangible assets         (326)
                                              ----
      Consolidated operating  (loss)         $(397)
                                             =====

          Operating margin from total
           operating segments                   35%


                                           Three Months Ended
                                           ------------------
                                          December 31, 2009
                                          -----------------
                                                         % of
                                          Amount                 Total
                                          ------        -----
    Segment net revenues:
      Activision(i)                       $1,945         125%
      Blizzard(ii)                           329          21
      Distribution(iii)                      221          14
                                             ---         ---
      Operating segment total              2,495         160

    Reconciliation to consolidated
     net revenues:
      Net effect from deferral of net
       revenues                             (938)        (60)
                                            ----         ---
      Consolidated net revenues           $1,557         100%
                                          ======         ===

    Segment income from operations:
      Activision(i)                         $712
      Blizzard(ii)                           162
      Distribution(iii)                       10
                                             ---
      Operating segment total                884

    Reconciliation to consolidated
     operating income (loss):
      Net effect from deferral of net
       revenues and related cost of
       sales                                (724)
      Stock-based compensation
       expense                               (47)
      Restructuring                            6
      Amortization of intangible
       assets and purchase price
       accounting
          related adjustments               (142)
      Impairment of intangible assets       (409)
                                            ----
      Consolidated operating  (loss)       $(432)
                                           =====

          Operating margin from total
           operating segments                 35%


                                         Three Months Ended
                                         ------------------
                                                             %
                                         $Increase               Increase
                                        (Decrease)      (Decrease)
                                        ----------      ----------
    Segment net revenues:
      Activision(i)                        $(160)            (8)%
      Blizzard(ii)                           241              73
      Distribution(iii)                      (28)            (13)
                                             ---
      Operating segment total                 53               2

    Reconciliation to consolidated
     net revenues:
      Net effect from deferral of net
       revenues
      Consolidated net revenues             (130)             (8)

    Segment income from operations:
      Activision(i)                         (113)            (16)
      Blizzard(ii)                           129              80
      Distribution(iii)                        1              10
                                             ---
      Operating segment total                 17               2

    Reconciliation to consolidated
     operating income (loss):
      Net effect from deferral of net
       revenues and related cost of
       sales
      Stock-based compensation
       expense
      Restructuring
      Amortization of intangible
       assets and purchase price
       accounting
          related adjustments
      Impairment of intangible assets
      Consolidated operating  (loss)         $35             (8)%

          Operating margin from total
           operating segments






                                               Year Ended
                                               ----------
                                          December 31, 2010
                                          -----------------
                                                         % of
                                          Amount                 Total
                                          ------        -----
    Segment net revenues:
      Activision(i)                       $2,769          62%
      Blizzard(ii)                         1,656          37
      Distribution(iii)                      378           9
                                             ---         ---
      Operating segment total              4,803         108

    Reconciliation to consolidated
     net revenues:
      Net effect from deferral of net
       revenues                             (356)         (8)
      Other(iv)                              ---         ---
                                             ---         ---
      Consolidated net revenues           $4,447         100%
                                          ======         ===

    Segment income from operations:
      Activision(i)                         $511
      Blizzard(ii)                           850
      Distribution(iii)                       10
                                             ---
      Operating segment total              1,371

    Reconciliation to consolidated
     operating income (loss):
      Net effect from deferral of net
       revenues and related cost of
       sales                                (319)
      Stock-based compensation
       expense                              (131)
      Restructuring                           (3)
      Amortization of intangible
       assets and purchase price
       accounting
          related adjustments               (123)
      Impairment of intangible assets       (326)
      Integration and transactions
       costs                                 ---
      Other(iv)                              ---
                                             ---
      Consolidated operating income
       (loss)                               $469
                                            ====

          Operating margin from total
           operating segments                 29%






                                               Year Ended
                                               ----------
                                          December 31, 2009
                                          -----------------
                                                         % of
                                          Amount                 Total
                                          ------        -----
    Segment net revenues:
      Activision(i)                       $3,156          74%
      Blizzard(ii)                         1,196          28
      Distribution(iii)                      423          10
                                             ---         ---
      Operating segment total              4,775         112

    Reconciliation to consolidated
     net revenues:
      Net effect from deferral of net
       revenues                             (497)        (12)
      Other(iv)                                1         ---
                                             ---         ---
      Consolidated net revenues           $4,279         100%
                                          ======         ===

    Segment income from operations:
      Activision(i)                         $663
      Blizzard(ii)                           555
      Distribution(iii)                       16
                                             ---
      Operating segment total              1,234

    Reconciliation to consolidated
     operating income (loss):
      Net effect from deferral of net
       revenues and related cost of
       sales                                (383)
      Stock-based compensation
       expense                              (154)
      Restructuring                          (23)
      Amortization of intangible
       assets and purchase price
       accounting
          related adjustments               (259)
      Impairment of intangible assets       (409)
      Integration and transactions
       costs                                 (24)
      Other(iv)                               (8)
                                             ---
      Consolidated operating income
       (loss)                               $(26)
                                            ====

          Operating margin from total
           operating segments                 26%






                                              Year Ended
                                              ----------
                                                             %
                                         $Increase               Increase
                                        (Decrease)      (Decrease)
                                        ----------      ----------
    Segment net revenues:
      Activision(i)                        $(387)           (12)%
      Blizzard(ii)                           460              38
      Distribution(iii)                      (45)            (11)
                                             ---
      Operating segment total                 28               1

    Reconciliation to consolidated
     net revenues:
      Net effect from deferral of net
       revenues
      Other(iv)
      Consolidated net revenues              168               4

    Segment income from operations:
      Activision(i)                         (152)            (23)
      Blizzard(ii)                           295              53
      Distribution(iii)                       (6)            (38)
                                             ---
      Operating segment total                137              11

    Reconciliation to consolidated
     operating income (loss):
      Net effect from deferral of net
       revenues and related cost of
       sales
      Stock-based compensation
       expense
      Restructuring
      Amortization of intangible
       assets and purchase price
       accounting
          related adjustments
      Impairment of intangible assets
      Integration and transactions
       costs
      Other(iv)
      Consolidated operating income
       (loss)                               $495              NM   %

          Operating margin from total
           operating segments

    (i) Activision Publishing ("Activision") -  publishes interactive
    entertainment products and contents.
    (ii) Blizzard -  Blizzard Entertainment, Inc. and its subsidiaries
    ("Blizzard") publishes PC games and online subscription-based games
    in the MMORPG category.
    (iii) Activision Blizzard Distribution ("Distribution") - distributes
    interactive entertainment software and hardware products.
    (iv) Other represents Non-Core activities, which are legacy Vivendi
    Games' divisions or business units that we have exited, divested or
    wound down as part of our restructuring and integration efforts as a
    result of the Business Combination. Prior to July 1, 2009, Non-Core
    activities were managed as a stand alone operating segment; however,
    in light of the minimal activities and insignificance of Non-Core
    activities, as of that date we ceased their management as a separate
    operating segment and consequently, we are no longer providing
    separate operating segment disclosure.


    ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES OUTLOOK
    For the Quarter Ending March 31, 2011 and
    Year Ending December 31, 2011
    GAAP to Non-GAAP Reconciliation
    (Amounts in millions, except per share data)


                                           Outlook for      Outlook for
                                           Three Months
                                              Ending        Year Ending
                                                            December 31,
                                          March 31, 2011                 2011
                                          --------------  -------------

    Net Revenues (GAAP)                           $1,280         $3,950

    Excluding the impact of:
    ------------------------
    Change in deferred net revenues   (a)           (640)           (50)
                                                    ----            ---

    Non-GAAP Net Revenues                           $640         $3,900

    Earnings Per Diluted Share (GAAP)              $0.28          $0.56

    Excluding the impact of:
    ------------------------
    Net effect from deferral in net
     revenues and related cost of
     sales                            (b)          (0.26)          0.01
    Stock-based compensation          (c)           0.02           0.07
    Amortization of intangible assets (d)              -           0.03
    Restructuring expenses            (e)           0.03           0.03


    Non-GAAP Earnings Per Diluted
     Share                                         $0.07          $0.70

    (a) Reflects the net change in deferred net revenues.
    (b) Reflects the net change in deferred net revenues and related cost
    of sales.
    (c) Reflects expense related to stock-based compensation.
    (d) Reflects amortization of intangible assets.
    (e) Reflects expenses relating to the restructuring of our Activision
    Publishing operations.

    The per share adjustments are presented as calculated, and the GAAP
    and non-GAAP earnings (loss) per share information is also
    presented as calculated. The sum of these measures, as presented,
    may differ due to the impact of rounding.

SOURCE Activision Blizzard, Inc.



 
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