Published: February 09, 2011
BRAVADA Announces BRAVADA Elite, its Women's Activewear and Sport Fashion Private Label Collection for its Retail, Wholesale and Franchise Enterprise
LOS ANGELES - (BUSINESS WIRE) - BRAVADA International Ltd. (www.Bravadawomen.com)
(Pink Sheets:BRAV) announced today that it has completed and will
release its women's activewear private label brand, BRAVADA Elite in
early Q2 2011. BRAVADA Elite is BRAVADA's high performance women's
activewear sport fashion product line and over the past few months, has
developed a long-term relationship with one of Brazil's leading women's
activewear / sport fashion manufacturers with over 25 years of design
and manufacturing experience. The BRAVADA Elite Women's
Activewear Collection is the cornerstone to BRAVADA's accelerated
growth strategy for 2011 through immediate gross margin expansion,
wholesale revenue growth of BRAVADA Elite, BRAVADA Women's Athletica
store openings and more. The BRAVADA Elite Private Label Collection
provides:
1. Gross margin expansion of between 15% - 25% through significant lower
cost of goods while increasing overall quality of BRAVADA's women's
activewear and sport fashion
offerings.
2. A New BRAVADA Elite Collection of between 50 - 75
distinct pieces twice annually (every 6 months)
3. Accelerated
BRAVADA Women's Athletica retail store openings, Domestic and
Internationally
4. Domestic wholesale to select third party
retailers
5. International Wholesale to select third party retailers
6.
Implementation of BRAVADA's Women's Athletica franchise store program
7.
A number of additional opportunities currently under discussion, to be
announced.
BRAVADA Women's Athletica Corporate Retail
Store Expansion
BRAVADA expects to accelerate its corporate store openings throughout
fiscal year 2011 with a target of 7 -10 corporate BRAVADA Women's
Athletica Stores by the end 2011. Revenue has continued extremely strong
both online and in-store and the introduction of BRAVADA Elite is
expected to magnify gross margins, revenue and organic growth across all
of BRAVADA's revenue idioms.
BRAVADA Elite Wholesale - Domestic and
International
BRAVADA currently has a significant number of select third party
retailers who have requested to retail BRAVADA's private activewear
collections. BRAVADA has completed its wholesale ordering system
software on BravadaWomen.com and expects to begin marketing and
distributing BRAVADA Elite upon receiving its initial large shipment.
BRAVADA has had requests from around the globe from Canada, Australia,
the United Kingdom and Italy as well as domestically. BRAVADA expects to
make an announcement with regards to its wholesale business shortly.
Retailers interested in carrying the BRAVADA Elite Collection may
contact BRAVADA at Bravada@BravadaLtd.com.
BRAVADA Women's Athletica Franchise
As with wholesale, BRAVADA has had numerous requests to purchase a
BRAVADA Women's Athletica franchise domestically and abroad. BRAVADA
Elite allows BRAVADA to provide the highest quality women's activewear, gym
wear and women's yoga clothes
to its franchise partners at price points that further ensure a
profitable enterprise. BRAVADA intends to bring franchise expertise
in-house to develop and expand the franchise business model.
Franchise partners interested in inquiring about a BRAVADA Women's
Athletica Franchise may contact BRAVADA at Bravada@BravadaLtd.com.
BRAVADA is expecting to receive an initial order of 400 pieces of
BRAVADA Elite this week and anticipates carrying a general inventory for
between 8000 - 10000 pieces for its in store, wholesale and franchise
product businesses. BRAVADA Does expect to carry select third party
women's activewear products where quality and design is commensurate
with BRAVADA's overall product mix.
BRAVADA will be releasing previewing and accepting pre-orders for
BRAVADA Elite prior to its full scale release.
About BRAVADA
BRAVADA specializes in women's fitness
clothes, gym wear, yoga clothes, jeggings
and other athletic and fashion apparel products for women. BRAVADA owns
and operates BravadaWomen.com, its online ecommerce shopping mall and
BRAVADA Women's Athletica, a women's activewear, gym wear and Brazilian
workout clothes retail brand and fashion athletic store.
www.BravadaWomen.com
www.OnlyLeggings.com
www.BravadaLtd.com
This news release may contain statements about future expectations,
plans, prospects or performance of BRAVADA International Ltd that
constitute forward-looking statements for purposes of the safe harbor
Provisions within the meaning of the Securities Act of 1933 and the
Securities Exchange Act of 1934, as amended by the Private Securities
Litigation Reform Act of 1995. These forward-looking statements
generally can be identified by phrases such as BRAVADA or its management
"believes," "intends," "expects," "anticipates," "foresees,"
"forecasts," "estimates" or other words or phrases of similar import.
Similarly, statements herein that describe the Company's business
strategy, outlook, objectives, plans, intentions or goals also are
forward-looking statements. All such forward-looking statements are
subject to certain risks and uncertainties that could cause actual
results to differ materially from those in forward-looking statements.

BRAVADA International Ltd.
Danny Alex, CEO
Phone:
310-717-1003
Bravada@BravadaLtd.com
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