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BRAVADA Announces BRAVADA Elite, its Women's Activewear and Sport Fashion Private Label Collection for its Retail, Wholesale and Franchise Enterprise

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LOS ANGELES - (BUSINESS WIRE) - BRAVADA International Ltd. (www.Bravadawomen.com) (Pink Sheets:BRAV) announced today that it has completed and will release its women's activewear private label brand, BRAVADA Elite in early Q2 2011. BRAVADA Elite is BRAVADA's high performance women's activewear sport fashion product line and over the past few months, has developed a long-term relationship with one of Brazil's leading women's activewear / sport fashion manufacturers with over 25 years of design and manufacturing experience. The BRAVADA Elite Women's Activewear Collection is the cornerstone to BRAVADA's accelerated growth strategy for 2011 through immediate gross margin expansion, wholesale revenue growth of BRAVADA Elite, BRAVADA Women's Athletica store openings and more. The BRAVADA Elite Private Label Collection provides:

1. Gross margin expansion of between 15% - 25% through significant lower cost of goods while increasing overall quality of BRAVADA's women's activewear and sport fashion offerings.
2. A New BRAVADA Elite Collection of between 50 - 75 distinct pieces twice annually (every 6 months)
3. Accelerated BRAVADA Women's Athletica retail store openings, Domestic and Internationally
4. Domestic wholesale to select third party retailers
5. International Wholesale to select third party retailers
6. Implementation of BRAVADA's Women's Athletica franchise store program
7. A number of additional opportunities currently under discussion, to be announced.

BRAVADA Women's Athletica Corporate Retail Store Expansion

BRAVADA expects to accelerate its corporate store openings throughout fiscal year 2011 with a target of 7 -10 corporate BRAVADA Women's Athletica Stores by the end 2011. Revenue has continued extremely strong both online and in-store and the introduction of BRAVADA Elite is expected to magnify gross margins, revenue and organic growth across all of BRAVADA's revenue idioms.

BRAVADA Elite Wholesale - Domestic and International

BRAVADA currently has a significant number of select third party retailers who have requested to retail BRAVADA's private activewear collections. BRAVADA has completed its wholesale ordering system software on BravadaWomen.com and expects to begin marketing and distributing BRAVADA Elite upon receiving its initial large shipment. BRAVADA has had requests from around the globe from Canada, Australia, the United Kingdom and Italy as well as domestically. BRAVADA expects to make an announcement with regards to its wholesale business shortly.

Retailers interested in carrying the BRAVADA Elite Collection may contact BRAVADA at Bravada@BravadaLtd.com.

BRAVADA Women's Athletica Franchise

As with wholesale, BRAVADA has had numerous requests to purchase a BRAVADA Women's Athletica franchise domestically and abroad. BRAVADA Elite allows BRAVADA to provide the highest quality women's activewear, gym wear and women's yoga clothes to its franchise partners at price points that further ensure a profitable enterprise. BRAVADA intends to bring franchise expertise in-house to develop and expand the franchise business model.

Franchise partners interested in inquiring about a BRAVADA Women's Athletica Franchise may contact BRAVADA at Bravada@BravadaLtd.com.

BRAVADA is expecting to receive an initial order of 400 pieces of BRAVADA Elite this week and anticipates carrying a general inventory for between 8000 - 10000 pieces for its in store, wholesale and franchise product businesses. BRAVADA Does expect to carry select third party women's activewear products where quality and design is commensurate with BRAVADA's overall product mix.

BRAVADA will be releasing previewing and accepting pre-orders for BRAVADA Elite prior to its full scale release.

About BRAVADA

BRAVADA specializes in women's fitness clothes, gym wear, yoga clothes, jeggings and other athletic and fashion apparel products for women. BRAVADA owns and operates BravadaWomen.com, its online ecommerce shopping mall and BRAVADA Women's Athletica, a women's activewear, gym wear and Brazilian workout clothes retail brand and fashion athletic store.

www.BravadaWomen.com
www.OnlyLeggings.com
www.BravadaLtd.com

This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as BRAVADA or its management "believes," "intends," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

BRAVADA International Ltd.
Danny Alex, CEO
Phone: 310-717-1003
Bravada@BravadaLtd.com



 
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