NEWS

WIRES

OTHER

Social Media Innovator Beautylish Names Ning Chao Beauty Director

Beautylish is a new concept poised to change the way women interact with and consume beauty products and tips. Site founders and Silicon Valley gurus Nils Johnson and Vu Nguyen recognize that women want to learn, discover and share information about beauty products and techniques through tutorials, forums and reviews. Community has become a powerful driver for how women receive beauty information and Beautylish is capturing this all on one site.

According to Johnson, "Ning offers an opportunity for us to have a point of view on beauty information. We know that brands are coveting a connection to our community and have recognized the importance of Beautylish as a way to reach their target customer. We're excited to have Ning join the team and recognize that this is the future of the way that consumers will find their beauty information."

The appointment of Chao as Beauty Director enhances the site with unprecedented editorial credibility by bringing a top print editor online. Chao will oversee all content as well as the look and feel of the site. In addition to her recent post at Marie Claire, she was Beauty Editor of In Style and has held positions at Elle, Vogue and Glamour.

"I'm thrilled to join Beautylish. After spending many years in print, I'm excited to be part of the future of the way women will consume beauty information," said Chao.

With Chao at the helm, Beautylish is poised to be the source of beauty information and an important player in connecting beauty enthusiasts through community.

About Beautylish

Beautylish is THE online destination bringing together women, brands, vloggers and bloggers to converge on the hottest trends and products on the beauty market today. Through user curated video tutorials and candid product reviews, Beautylish gives women the best and most relevant beauty-related content on the web. At the same time, Beautylish helps vloggers and bloggers increase their visibility and following by delivering their content to a passionate and growing community of women interested in all things beauty. Through this community, brands can effectively engage and influence women, bloggers and vloggers in a single place. For more information on Beautylish check us out at www.beautylish.com or on Twitter at http://twitter.com/beautylish and Facebook at http://www.facebook.com/beautylish

Beautylish
Marisa Lam, 415-729-5474
Marisa@beautylish.com