NEWS

WIRES

OTHER

AAA Selects iCrossing as Digital Agency of Record

SCOTTSDALE, Ariz., Feb. 9, 2011 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing agency, has been named digital agency of record by the AAA, North America's largest motoring and leisure travel organization. AAA provides more than 52 million members with travel, insurance, financial and automotive-related services.

As digital agency of record, iCrossing is developing and implementing integrated digital campaigns for the association. The initial campaign, which launched last month, includes paid search media (SEM) and display advertising.

iCrossing began working with AAA clubs on a regional basis, and now expands its expertise to the national level. iCrossing has managed paid search media (SEM) and display advertising for four AAA regional clubs, including AAA of Northern California, Nevada and Utah (NCNU), the second-largest member club.

"AAA's integrated approach to digital is reflective of how companies must transition to become truly connected brands," said Adam Lavelle, chief strategy officer, iCrossing. "As digital agency of record for AAA, we will work together to build a long-term strategy and roadmap to connect with AAA members and promote the benefits of membership to non-members."

AAA selected iCrossing for its long-standing reputation as a leading digital marketing agency as well as the strength of its proprietary media management platform, Merchantize, which enables iCrossing's media teams to meet client goals through custom workflows, intelligent automation, decision support and performance reporting.

"AAA's focus is providing safety, security and peace of mind for our members, offline or online," said Greg Brannon, director of strategy and plans for AAA. "iCrossing's full suite of services and strategy for reaching consumers across all networks make them a great partner to drive our digital efforts."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company and MasterCard. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

CONTACT: Dana Mellecker, 646-435-4456

SOURCE iCrossing