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Sexy Hair Concepts Celebrated 2010 as a Banner Year: Close to 20 Percent Sales Increase, Addition of 18 Employees

One of the fastest growing beauty companies in the industry, Sexy Hair generated more than $150 million in sales to salons in 2010. In addition, the privately owned company is hiring, having added 12 new employees in 2010 and six more in January to its roster, which now includes 85 employees.

"For Sexy Hair, 2010 proved to be a busy and exciting year, and these positive growth numbers reflect the hard work and dedication of our entire team," said Pitsch. "I am also delighted that many of the company's successes can be attributed to the exceptional execution of several new strategies, including face-to-face business with our distributors, sales consultants, store associates and a strong commitment to funding education initiatives. When many competitors pulled back last year, our new tactics were instrumental in setting us apart."

Key Strategies to Success: Hands-on Leadership and Commitment to Education

Pitsch, who assumed the position of president and CEO of Sexy Hair two years ago, has guided the company with a hands-on approach. From his leadership style to his implementation of an in-person sales strategy with distributors, Pitsch has also championed the importance of continuing to educate new salons and stylists about Sexy Hair through the creation of the Sexy Rocks Tour.

The Sexy Rocks Tour brought company educators to 40 cities last year, and 125 to 175 key decision makers from salons, mostly unfamiliar with Sexy Hair and its products, were invited to attend. The goal of each event was not only to educate stylists about Sexy Hair, its products and what makes the company different, but also to share information about the Sexy Hair Academy, which comprises the many marketing tools Sexy Hair offers salons to increase their business in addition to addressing current hair style trends. In executing the Sexy Rocks Tour, Sexy Hair reached out to more than 6,000 stylists who are now familiar with Sexy Hair and how it can be good for their businesses. The success of the inaugural Sexy Rocks Tour has prompted Pitsch to expand plans for this year. The 2011 Sexy Rocks Tour is slated to visit 70 cities in North America and Europe; with an expanded education team, the company hopes to reach even more attendees and potential Sexy Hair stylists.

A Commitment to Community

Pitsch has also supported Sexy Hair's commitment to community. The company and its partners exceeded expectations by raising $155,000 for various charitable organizations, including $117,000 for its primary nonprofit partner Look Good... Feel Better (LGFB). LGFB is a national public service program helping patients struggling with the appearance-related challenges of cancer treatment. Throughout 2010, Sexy Hair dedicated extensive resources and programs to help raise awareness and funds for the organization, including the sale of limited-edition products and signature events such as a warehouse sale, a "Caring is Sexy" employee walk-a-thon and an "America's Sexiest Stylist" national contest.

About Sexy Hair

Sexy Hair products are favorites of Hollywood's leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Ugly Betty, Entourage and Dancing with the Stars.

Sexy Hair Concepts LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, Calif., Sexy Hair offers top-quality beauty products in more than 60,000 licensed salons throughout the United States and distributes products in more than 36 countries. For more information on all Sexy Hair products and where to find them, please visit the Web site at www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at http://www.newsroom.sexyhair.com.

Lane PR
Kristin Heilman, 503-546-7884
kristinh@lanepr.com