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Global E-Reader Sales Will Soar to $8.2 Billion by 2014

The forecast also predicts:

• Worldwide installed base of e-readers will double each year. The installed base will grow at a CAGR of over 100 percent, from 12 million in 2010 to 127 million in 2014.
• Europeans will snap up e-readers. The installed base of e-readers in Europe will grow at a CAGR of 143 percent from 2010 to 2014. The installed base of smartphones will grow at only 19 percent over the same period.
• The average price tag for e-readers will fall. By 2014, the average retail price for an e-reader device will be $114, down from an average of $182 in 2010.
• E-reader sales will generate more revenue in Asia-Pacific than in North America by 2014. In 2010, North America accounted for 57 percent of all e-reader sales revenue, while Asia-Pacific garnered only 34 percent. By 2014, Asia-Pacific will account for 49 percent of all e-reader sales revenue, while North America will account for only 39 percent.

"Falling prices, growing content libraries and color e-paper displays will persuade consumers around the world to snap up e-readers like Amazon's Kindle," said Dmitriy Molchanov, analyst at Yankee Group and author of the forecast. "Consumers in China and India will be responsible for a growing proportion of worldwide sales as Asia-Pacific's middle class continues to grow."

To download a free snapshot of the global e-reader forecast, visit http://web.yankeegroup.com/2011TabletForecastSnapshot-Registration.html

About Yankee Group

The people of Yankee Group are the global connectivity experts-the leading source of insight and counsel trusted by builders, operators and drivers of connectivity solutions for 40 years. Headquartered in Boston, Yankee Group has a global presence, including operations in Europe, the Middle East, Africa, Latin America and Asia-Pacific. Visit www.yankeegroup.com.

Yankee Group
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