Published: February 07, 2011
Strategy Analytics: Mobile Internet Usage Still Rising
BOSTON - (BUSINESS WIRE) - The proportion of mobile device owners who use their phone to access
the internet has quadrupled in the US, and tripled in Western Europe
over the past four years according to a new report from Strategy
Analytics. Smartphone owners, who typically browse the internet on their
phones daily, are driving this increase in mobile internet usage. The
Strategy Analytics Wireless Media Lab report, "Mobile
Internet Usage Continues to Rise: Android Users Catching Up with Apple,"
analyzes behaviors around mobile internet usage.
"The majority of respondents in both Western Europe and the US still
spend more web browsing time on their computers than on their mobile
phones, with the majority of respondents spending less than 10
minutes per session browsing the mobile web," commented Paul Brown,
Director of User Experience at Strategy Analytics. "Thus, mobile web
browsing remains predominantly a `snacking' or `time critical' behavior,
whereas the PC/laptop is used for more leisurely or intensive usage
scenarios."
Kevin Nolan, VP of User Experience at Strategy Analytics, added "In
terms of volume, more consumers access the web on mobile phones
primarily via the cellular connection in both the US and Western Europe.
This is because large numbers of non-Smartphone owners, who do not have
WiFi enabled devices, are beginning to access the mobile web."
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered
in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea
and China, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit http://www.strategyanalytics.com/
Strategy Analytics, Inc.
European Contact:
Paul Brown, +44 (0)
1908 423612
pbrown@strategyanalytics.com
or
US
Contact:
Chris Schreiner, +1 617-614-0712
cschreiner@strategyanalytics.com
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