NEWS

WIRES

OTHER

Seychelle Announces Broker for Share Repurchase Program of 500,000 Shares

In January, 2011, our President, Carl Palmer announced, "We believe that our common shares are currently undervalued. As a result, our Board of Directors has adopted, effective January 12, 2011, a common share buy-back or repurchase program to reduce the number of outstanding shares authorizing our management to enter the market to repurchase up to 500,000 of our common shares at such times and market price or prices as management may deem appropriate. This common share buy-back program will be reviewed by our Board on at least a quarterly basis."

In connection with Mr. Palmer's previous announcement, we have selected BMA Securities in Rolling Hills Estates, CA to handle this Share Repurchase Program. They will act at our direction in implementing this Program. Their office phone number is 424-270-0340 and the broker handling the transactions is Joseph Rocca at BMA Securities.

" Seychelle Products are the Most Field and Laboratory Tested Products of Their Kind in the World"

With Seychelle portable water filtration, consumers can drink, with complete confidence, perfectly filtered water that is great-tasting from a variety of sources– the tap; rivers, streams, ponds or creeks. The proprietary Seychelle Ionic Adsorption Micron Filter (IAMF) has been tested extensively by Independent Government laboratories in the US and throughout the world to strict EPA/ANSI protocols and NSF Standards 42 and 53.

About Seychelle Environmental Technologies, Inc.

Seychelle Environmental Technologies, Inc. (OTC Bulletin Board: SYEV) is a worldwide leader in the development, assembly and sale of a proprietary filtration system for portable water bottles. For more information, please visit www.seychelle.com or call (949) 234-1999.

Note to Investors

Seychelle is a national, publicly traded company with 25,882,646 outstanding shares of common stock, including a float of approximately 7.9 million shares. This press release may contain certain forward-looking information about the Company's business prospects/projections. These are based upon good-faith current expectations of the Company's management. The Company makes no representation or warranty as to the attainability of such assumptions/projections. Investors are expected to conduct their own investigation with regard to the Company. The company assumes no obligation to update the information in this press release.

Seychelle Environmental Technologies, Inc.
Dick Parsons, (949) 234-1999
dickparsons@seychelle.com