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Econsultancy launches MENA digital marketing survey

Econsultancy this week launches the State of Digital Marketing survey, carried out in association with ArabianBusiness.com and aimed at marketers in the Middle East and North Africa.

The research, which is also being supported by MediaME, is relevant for brands, retailers, publishers and digital agencies.

The research will uncover how companies in the Middle East are currently using digital marketing and allocating budgets, exploring the use of marketing channels such as email, search marketing and online advertising.

Those taking the online survey will get access to a free copy of the in-depth report - worth US$350 - when it is published in April 2011.

Econsultancy’s Research Director Linus Gregoriadis said: “We are calling on all digital marketers in the region to take part in this survey, so we can make this research as comprehensive as possible and gain a deeper understanding of how companies are approaching digital marketing. Those taking part will get a free copy of the resulting report.”

He added: “We are delighted that ArabianBusiness.com are partnering with us on this research, as this will help raise the profile of this study across the region.”

The survey can be taken at http://ecly.co/MENA-digital. The deadline for taking part in the confidential survey is 25 February, 2011.

The survey launch follows Econsultancy’s publication of the MENA Internet Statistics Compendium in January 2011. The report contains an aggregation of third-party and proprietary research, data and charts that give insight into digital marketing across the region.

This 30+ page report will be updated monthly, ensuring that it grows in size and contains the most up-to-date content to give marketers in the Middle East and North Africa region a single resource to quickly find the latest data for planning, meetings or presentations.

As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 97,000 members worldwide ensures that its reports offer the very latest insight around digital marketing and e-commerce.

Media contacts:
Linus Gregoriadis, Research Director, Econsultancy
(e: linus.gregoriadis AT econsultancy.com T: +44 (0)207 269 1465)
Natalie Evans, Marcomms Manager, Econsultancy
(e: natalie.evans AT econsultancy.com) T: +44 (0)207 269 1483)

About Econsultancy
Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy hosts more than 100 events every year in the UK, US and the Middle East. Many of the world's most famous brands use Econsultancy to educate and train their staff.
Some of Econsultancy’s members are: Google, Yahoo!, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Join Econsultancy today to learn what’s happening in digital marketing – and what works.
Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York).
You can also contact us online.

http://econsultancy.com/uk/hello/mena

About ArabianBusiness.com
ArabianBusiness.com is the Middle East’s leading resource for informed news, opinion and analysis, delivering breaking stories around the clock in both English and Arabic.

Staffed by a team of more than 40 journalists in sectors as diverse as real estate and leisure, ArabianBusiness.com offers fresh, compelling content to the region’s key decision makers.