Published: February 04, 2011
Follow Ace Metrix on Twitter During the Super Bowl
LOS ANGELES - (BUSINESS WIRE) - Ace Metrix, the authority in television ad effectiveness, will be
tweeting about the effectiveness of Super Bowl ads as they air
@ace_metrix on Twitter. The company will release complete rankings of
most effective* Super Bowl ads on Monday, February 7.
To schedule an interview, with Peter Daboll, CEO of Ace
Metrix and author of of "How
to Make a Winning Super Bowl Ad," please contact:
*Note: The measure of ad effectiveness is a more robust measure
than mere popularity and takes into account such criteria as an ad's
watchability, likeability, relevance, information, persuasiveness,
ability to alter opinion, and ability to create desire.
Ace Metrix
East Coast:
Michelle Robertson ,
646-279-5775
michelle@kerlancomm.com
or
West
Coast:
Julie McHenry, 650-504-6655
julie@comminsight.com
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