Dealer.com Places First in Ranking of SEO Effectiveness for Third Year in a Row
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Survey From Sorgenfrei LLC Analyzes 284 Automotive Dealership Website Builders
BURLINGTON, Vt., Feb. 4, 2011 (GLOBE NEWSWIRE) -- Dealer.comwww.dealer.com)">, the global leader in online marketing solutions for auto dealers, today announced that the company was the highest-rated dealership website builder in a study of search engine optimization (SEO) success conducted by Sorgenfrei, a consulting, competitive intelligence and market research firm. This is the third year that the study has been conducted and Dealer.com has ranked first each time.
The study, available at http://www.dealer.com/resources/download/sorgenfrei-seo-study-2011/, was commissioned by Dealer.com and uses a consistent and transparent methodology to evaluate all 284 dealer website builders that appear in the report. The Sorgenfrei study showed that sites built by Dealer.com had the most top 10, top five and number one placements on Google, garnering over 25 percent of number one placements.
"The results of this study confirm that we continue after three years to lead the industry thanks to the diligent efforts of a dedicated internal team to continually adapt our sites to optimize best-in-class SEO for our customers," said Dean Evans, chief marketing officer of Dealer.com. "As the global leader in auto retailer websites, we understand that SEO remains an essential core ingredient in a winning online marketing strategy."
Dealer.com's sites are built in strict adherence to Google's standards for top search results. Each site includes numerous customized attributes that maximize SEO, including keyword-rich content, meta data, HTML site maps and more. Dealer.com also provides thousands of dealers with managed SEO services, where in-house experts work closely with customers to fine-tune website performance even more.
"Our managed SEO services organization is a key reason we're able to stay so far ahead of our competitors in this area," added Evans. "Doing an excellent job on SEO can truly affect a dealer's bottom line, which is why it remains such a high priority for our customers today."
Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies. The company's innovative websites and integrated online tools include advertising alternatives that significantly lower the cost of customer acquisition, enhancing dealers' efficiency and profitability.
Recent national and international accolades include: Inc. magazine's 2010 Top Small Company Workplaces and Inc. 5000, The Ernst & Young Entrepreneur of the Year, top ranking in The Net Promoter® Score Survey of customer satisfaction, Deloitte's Technology Fast 500 and the Web Marketing Association's Automobile Standard of Excellence. In addition, Dealer.com was the 2009 Top Rated Website Provider on DrivingSales.com, and won the 2010 Dealers' Choice Diamond Award for Best Website Solution and the 2009 Most Comprehensive Search Marketing Platform Award from the Automotive Search Marketing Association. For more information visit: http://www.dealer.com/promo/look-inside.htm
CONTACT: Tom Pratt
RF|Binder Partners
(212) 994-7563
tom.pratt@rfbinder.com
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