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Steward Health Care to Launch Brand Campaign with Super Bowl Ad

Steward created two 30 second commercials for the campaign that focus on the healthcare experience of individual patients and what their expectations are for the delivery of care. The ad, which reinforces Steward's mission of world class community healthcare where you live, was shot at locations in Massachusetts communities including Allston, Brighton and South Boston. To develop the campaign, Boathouse Group assembled a seasoned creative team with advertising and branding experience on iconic brands such as Nike, Volkswagen, and Sony.

"There is no bigger platform than the Super Bowl and we are excited to introduce our brand to Massachusetts in a way that demonstrates our enthusiasm and commitment to being a long term member of the communities we serve," said Brian Carty, Chief Marketing Officer of Steward. "We think this campaign will be a game-changer for health care marketing."

About Steward Health Care

Steward Health Care is a community-based accountable care organization and community hospital network. Headquartered in Boston, Steward has more than 13,000 employees serving more than one million patients annually in 85 communities. Hospitals in the system include Saint Anne's in Fall River, Holy Family Hospital in Methuen, St. Elizabeth's Medical Center in Brighton, Norwood Hospital, Carney Hospital in Dorchester, and Good Samaritan Medical Center in Brockton. Other Steward Health Care entities include Steward Physician Network, Caritas Hospice and Home Care, Laboure College, and Por Cristo. Further information is available at www.steward.org

Steward Health Care
Chris Murphy, 617-419-4729
christopher.murphy@steward.org