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Energy-X Lip Balm Launches an SPF 30 Lip Balm for Outdoor Enthusiasts

LOS ANGELES, Feb 3, 2011 /PRNewswire/ -- Pacific Shore Holdings, Inc. (PSHR) today announced the launch of its Energy-X SPF 30 lip balm. Being an elite sports star is not just a question of talent. It's also about consistency. Whether it's the middle of a long baseball season or the climax of a duel on the wild Pacific Ocean, to always be the best, you need to always feel your best.

So where do the cream of the athletic crop get that extra boost of energy to keep them on top of their game? If you are LA Dodgers right-fielder Andre Ethier or pro surfer Bonga Perkins, it comes from Energy-X Lip Balm, the only lip balm that's infused with natural ingredients like green tea and hoodia gordonii extracts as well as caffeine. Perkins credits Energy-X Lip Balm with helping him maintain his competitiveness.

"Energy-X Lip Balm gives me the boost I need when every ride counts," says the Hawaiian-born, twice World Longboard Champion.

You don't have to be a world champion to benefit from Energy-X's boost. Energy-X is infused with green tea, hoodia gordonii extracts and caffeine and is an effective and affordable, zero-calorie alternative to sugar-filled energy drinks and is the perfect pick-me-up for all fans of outdoor pursuits, from skiers and snowboarders to all types of outdoor enthusiasts.

Energy-X Lip Balm was developed by doctors & biochemists/engineers at Pacific Shore Holdings, Inc., the company behind the original dietary energy lip balm, Burner Balm which has been selling all over the world.

Whether it is blistering summer or lip-chapping winter, Energy-X Lip Balm now has an SPF 30 in the Lemon-Lime version that forms a soothing shield against the elements. The new Lemon-Lime SPF 30 is now available for $4.99 at

2010 National League All Star team selection, Andre Ethier loves both the great taste of Energy-X Lip Balm and that its energy boosting formula "gives me that extra spark all season long."

Now also available is Energy-X lip balm in three great new flavors - Fruit Punch, Grape Rush, and Tangerine - along with the original Lemon-Lime.

During a two month promotion for February and March 2011, you can purchase Energy-X Lip Balm for one penny ($.01) with shipping and handling of $2.99 per unit for all United States residents and $4.99 per unit for shipments worldwide. Visit for more information.

To contact Pacific Shore Holdings email info@pac-sh.com or phone 818-885-9870.

SOURCE Pacific Shore Holdings, Inc.