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Patrick Soon-Shiong, M.D., Acquires Vitality, Inc.

Vitality GlowCap and Home Health Hub Photo Credit: Vitality, Inc.

"Our country needs a health care system designed to keep people healthy rather than waiting for them to get sick," said Soon-Shiong. "As part of this goal, medication adherence is key. However, many people do not take their medications as prescribed which leads to unnecessary sickness and costly hospitalizations. GlowCaps addresses this problem brilliantly making the medication packaging smart."

AT&T was selected in 2010 to provide the wireless network connection for Vitality GlowCaps. Earlier this month, AT&T and Vitality announced the availability of GlowCaps on Amazon. "This is an exciting product for consumers who need a reliable means to establish and maintain a prescription routine," said Glenn Lurie, President, Emerging Devices, AT&T. "The solution is simple, easy to set up and use and long overdue."

"Vitality's suite of connected health and wellness products dovetails perfectly with Dr. Soon-Shiong's vision and expressed goals," said David Rose, Chief Executive Officer of Vitality. "This transaction brings together like minds and provides us with an opportunity to embark on the next phase of growth." Rose noted that while the terms of the transaction were not disclosed, the acquisition represents a 10-fold return on investment to Vitality's investors.

"We also are proud of the emerging new business model for connected health that supports giving away GlowCaps to large populations," said Joshua Wachman, Co-founder and President of Vitality. "Fortune 500 companies desperately need GlowCaps and other tools to control skyrocketing health care costs. Vitality's acquisition fuels GlowCaps to become the industry standard for medication packaging."

Vitality's current management team will continue to work from its Cambridge, MA office and will hire additional local resources, complementing teams in Los Angeles, San Diego and Toronto. Vitality co-founders David Rose and Joshua Wachman will continue to operate Vitality as Chief Executive Officer and President, respectively.

About Vitality GlowCaps

Vitality addresses the billion-dollar adherence problem for pharmaceutical brands, retail pharmacies, and healthcare providers with a simple device - an Internet-connected pill cap. Vitality GlowCaps illuminate, play a melody, and even ring a home phone so patients don't forget to take their medication. GlowCaps send weekly emails to remote caregivers, create accountability with physicians through adherence reports, and automatically refill prescriptions. Vitality improves medication adherence, health, and peace of mind. In June 2010 Partners Healthcare's Center for Connected Health announced results from a clinical study measuring a 27% lift in adherence for users of Vitality's GlowCaps.

About Vitality Inc.

Vitality develops Internet connected health and wellness products. With integrated wireless connectivity, web services, and behavioral psychology, Vitality's products offer each patient the optimal mix of intervention, feedback, reminders, accountability, education, and incentives to improve their health and wellness. For more information on Vitality Inc. visit: www.vitality.net.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6596122&lang=en

Vitality Media Contact:
BIGfish PR
Dave Gerzof, 617-713-3800
dave@bigfishmarket.com