Published: February 03, 2011
Strategy Analytics: Facebook, Twitter and LinkedIn Capture Technophile Consumers
BOSTON - (BUSINESS WIRE) - According to "Profiling
US Social Network Users," a recent Strategy Analytics survey
of 2,000 US consumers, about 60% of Internet users in America access
social network services - such as Facebook, Twitter and LinkedIn - at
least weekly. Those active social network users also demonstrate
substantially higher interest in electronic devices and new media
entertainment services-much more than the average Internet user.
Strategy Analytics found that active US social network users-defined as
weekly users of any social network services- spend significantly more
time with tech gadgets-such as HDTVs, game consoles, iPhones, iPads and
eReaders-than the average US Internet user. Additionally, these
consumers make substantially more use of media services, such as
on-demand premium TV and over-the-top video services, like Hulu-compared
to the average users. For example, 27% of active Twitter users use an
eReader on a weekly basis compared to only 6% of total US Internet users.
"Active social network users not only own more gadgets than normal
consumers, they also use them much more frequently," says Martin
Olausson, Director of Digital Media Research at Strategy Analytics.
"Furthermore, active social network users indicate higher interest in
purchasing new consumer electronics devices in the coming year."
Commenting on the findings, Jia Wu, Senior Analyst at Strategy
Analytics, said, "While it is not too surprising to see tech-savvy
social network users consuming a lot of online video content, it is
interesting to note that they also tend to frequent use of on-demand
video services from TV service providers. Pay TV service providers still
stand a good chance of battling the growing cord-cutting threat. They
will retain customers as long as they can continue to innovate and
improve service offerings."
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered
in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea
and China, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit http://www.strategyanalytics.com/
Strategy Analytics
US contact:
Jia Wu, +1 617-614-0700
jwu@strategyanalytics.com
or
European
contact:
Martin Olausson, +44(0) 1908 423 611
molausson@strategyanalytics.com
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