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2011: The Year of the (Task)Rabbit

RabbitRewards is a customer loyalty plan allowing customers to collect "Carrots" for every Task completed. For every three Tasks complete, a customer receives one Task free...up to two free Tasks per month. RabbitRewards can be applied towards one-time Tasks or TaskRabbit's new Recurring Task packages, including weekly laundry, grocery shopping, and house cleaning.

"We are so excited for the Year of the Rabbit," says TaskRabbit's CEO and founder, Leah Busque. "We now call 2011 the 'Year of Collaborative Consumption,' which describes the rapid rise in swapping, sharing, and bartering facilitated through the latest technologies and peer-to-peer marketplaces. As people continue to embrace the notion of collaborative consumption, 2011 will prove to be an auspicious year for TaskRabbit and our customers."

The Year of the Rabbit will be an auspicious one for TaskRabbit, as it brings with it the following characteristics:

    --  Calmness: Rabbit years are typically relatively peaceful. This is
        fortuitous as TaskRabbit is dedicated to ensuring that its time-strapped
        customers have a tranquil 2011 by providing a forum for the outsourcing
        of their daily Tasks and errands. TaskRabbit's team of Runners allows
        our customers to spend more time relaxing and doing what they enjoy,
        like hitting a yoga class.
    --  Collaboration: Rabbit years are historically good for establishing
        partnerships.  TaskRabbit is on a mission to ensure that 2011 proves no
        different. TaskRabbit's customers have the benefit of collaborating with
        our 300+ Runners and tapping into the skills, knowledge and know-how of
        this community.
    --  Money Made Easily: Traditionally, money can be made more easily in
        rabbit years. Over the turbulent 2010, TaskRabbit was able to provide
        unemployed or under-employed Runners with an effective way to make
        money. The company will continue to do so in 2011.

About TaskRabbit

TaskRabbit is an online and mobile marketplace that helps people live smarter by allowing them to outsource everyday errands and tasks. A flexible, on-demand delivery network, TaskRabbit also partners with local businesses looking to expand their reach and revenue at no cost. The service is available in Greater Boston and San Francisco.

    Contact: Jamie Viggiano
    jamie@taskrabbit.com
    TaskRabbit
    415.738.3557

SOURCE TaskRabbit