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Infiniti Global and Critical Mass Announce W3 Award Win for Infiniti.com

Infiniti Global website, designed by Critical Mass, wins Gold W3 Award. (Photo: Business Wire)

The W3 Awards honor creative excellence on the web, and recognize the creative and marketing professionals behind award winning sites, videos and marketing programs. The Infiniti.com site, which enhances the luxury automotive brand's global presence while driving traffic to Infiniti's extensive network of regional dealers, was selected by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.

"Infiniti.com is a critical channel to celebrate our brand and support Infiniti's global expansion. The W3 Award for our online presence reaffirms our move toward leadership in the digital space," said Shannon Deye, Senior Manager, Global Digital Marketing, Infiniti Global.

"We're really proud of this win because it is a testament to the high caliber of work that we've been able to produce in partnership with Infiniti Global," said Kamal Syan, Vice President, Client Partner, Critical Mass. "As we proceed with the evolution of Infiniti.com, we will continue to strive for this level of excellence by creating immersive experiences that marry exceptional beauty and performance-qualities that embody the Infiniti brand," Syan added.

About Infiniti Global

Infiniti comes from Japan. Its line-up of performance sedans, coupes, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres which share a commitment to individualized and exceptional customer service. For more information, see www.infiniti.com

About Critical Mass

Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences-experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients' businesses. Consistently recognized by Forrester Research as a leading interactive agency, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, London, Amsterdam and Costa Rica. Critical Mass is a unit of Star Marketing Group (www.starmsgroup.com). For additional information, visit our website: www.criticalmass.com, our blog: http://experiencematters.criticalmass.com, www.facebook.com/criticalmass.agency or follow us on twitter: @criticalmass.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6597700&lang=en

Critical Mass
Celia Jones, 312.705.4169
celiaj@criticalmass.com
twitter: @celiajones