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NFL Minnesota Vikings Kick off Season Ticket Renewal Sales Early with eLayawaySPORTS

The Minnesota Vikings will begin reaching out to their existing season ticket holders this week, with the deadline for all eLayaway payments set for the middle of July. This will allow current season ticket holders up to 26 weeks to make payments, giving them the opportunity to have eLayaway payments as low as $11.37 per week. Over the past two years, many of the team's fans have come to appreciate the convenience, flexibility and affordability of using eLayaway to pay for their Minnesota Vikings season tickets.

"We are very excited to continue working with the Minnesota Vikings for the third consecutive season," commented Larry Witherspoon, CIO of eLayaway. "The eLayawaySPORTS brand has enjoyed great success since its launch and much of that success can be attributed to the dedication and loyalty of both the Minnesota Vikings and their fans. We take great pride in providing their sports fans an affordable option to never miss a game," continued Witherspoon.

How eLayawaySPORTS Works for Season Ticket holders

eLayawaySPORTS is an online payment system that allows existing season ticket holders to pay for their team's season tickets using manageable periodic payments, thereby making purchases affordable and easier to budget. Payments are automatically drafted from the season ticket holders designated bank account via Automated Clearing House ("ACH" ) on the modifiable schedule they set at the time of purchase. A flat 1.9% transaction fee is charged to the season ticket holder and all payments are held in an account in trust at HSBC Bank and transferred to the designated sports team once full payment has been made. Like traditional layaway programs of the past, delivery of the product or service occurs once payment is complete. Payment processing and supporting services are handled by eLayaway while the team provides order fulfillment.

How eLayawaySPORTS Works for The Minnesota Vikings

For many online merchants, eLayaway offers an opportunity to provide layaway to their customers as a means to expand market share while reducing the administrative requirements of traditional layaway. eLayawaySPORTS allows NFL teams, like the Minnesota Vikings, to take advantage of opportunities that increase sales and profits. For the majority of consumers, the option to pay with credit is either too expensive or unavailable. More and more consumers are looking for alternatives such as eLayaway to assist them better afford the things they need and/or want. eLayawaySPORTS serves an alternative payment method for season tickets holders, allowing them to make the purchases they desire while enabling the Minnesota Vikings to sell additional tickets on an immediate basis.

In addition to eLayaway.com and eLayawaySPORTS.com, the Company also owns and operates eLayawayTRAVEL.com and eLayawayHEALTH.com. eLayaway, Inc. was founded in 2005.

Press summary, logos and screenshots available for download at: eLayaway.com/press.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit eLayaway.com.

eLayaway, Inc.
Jesse Stickle, 850-219-8210 Ext. 8211
Jesse.Stickle@eLayaway.com