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Icelandair Expands Its Sales Coverage With Discover the World Marketing

SCOTTSDALE, Ariz., Feb. 3, 2011 /PRNewswire/ -- Icelandair recently announced that Discover the World Marketing would assist them in expanding their sales and marketing development in the Baltics (Estonia, Latvia, and Lithuania), Hungary, Russia and Ukraine.

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According to Arsaell Hardarson, Icelandair's General Manager, GSA, "We needed to spread our sales efforts to support our growing schedules. By choosing Discover the World Marketing, it demonstrates the confidence we have in them to deliver new streams of revenue. We have established a good working relationship with Discover representing us in Spain and Portugal since 2008 and Italy since 2009, which was another factor in the selection process."

Jenny Adams, CEO of Discover the World Marketing, said, "We are pleased to increase our cooperation with Icelandair in these new markets. It validates that through our offices sales efforts and delivery on their behalf in Italy, Spain and Portugal, we have proven Discover's capabilities and gained their confidence. I'm positive Icelandair will be pleased with this decision and our growing partnership as we move forward to create new revenue streams and markets."

For more information about Discover the World Marketing, visit discovertheworld.com or Call (480) 707-5566 or +44 207 107 2303.

About Discover the World Marketing

Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 67 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

SOURCE Discover the World Marketing