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UFC® to Stream Live Sporting Event on Facebook® This Saturday

LAS VEGAS, Feb. 2, 2011 /PRNewswire/ -- In a move that further cements it as one of the most savvy social media organizations in all of professional sports, the Ultimate Fighting Championship® announced plans to stream a broadcast-quality live sporting event on Facebook® this Saturday.

In this exciting broadcast taking place on Feb. 5 at 8:25 p.m. ET/5:25 p.m. PT, sports fans are invited to watch the highly-anticipated UFC bantamweight clash between Demetrious "Mighty Mouse" Johnson and Japanese sensation Norifumi "Kid" Yamamoto for free at www.facebook.com/ufc.

By simply "liking" the UFC Facebook page, fans will gain access to the live broadcast of the fight from the sold out Mandalay Bay Events Center in Las Vegas, home to Saturday's UFC® 126: SILVA vs. BELFORT Pay-Per-View event.

This ground-breaking technology was introduced by UFC at the Fight for the Troops 2 event on Jan. 22. Thanks to tremendous feedback from fans and increased traffic to the UFC Facebook page, UFC now takes the Facebook live broadcast concept to a new level.

"We understand the power of social media," UFC President Dana White, who boasts one of the most significant social media followings in all of sports, said. "Fans all over the world have been telling me that they want to see this fight! You got it. We are going to be broadcasting live on Facebook, giving UFC fans all over the world access to a great fight between Kid Yamamoto and Demetrious Johnson. Plus, we're continuing to show that we are the best at using social media to attract new fans."

For more information, or current UFC fight news, visit UFC.com.

Ultimate Fighting Championship® - www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.'s Spike TV and on Comcast, Inc.'s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC "Undisputed" videogame franchise distributed by THQ, UFC Gym(TM), UFC Fight Club affinity program, UFC Fan Expo(TM) festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

SOURCE UFC