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Avtex Steps Forward with New Brand Strategy; Centers its Full Suite of IT Solutions on Optimizing Interactions

Owned by the Pohlad Family Companies, Avtex now has 230 employees, seven offices, 1,200 customers and a combined sales revenue of over $50M. In response to growing client demand for better ways to communicate combined with the convergence of new technologies and a move toward cloud versus premise applications, the company anticipates significant opportunities for growth in 2011.

"We are extremely pleased with the value we've created by bringing together three very talented teams of people with complimentary areas of expertise," said Bob Denman, President of Avtex. "We're at a point where new technologies, business demand and customer readiness meet. The market is ready for more efficient solutions that make it easier, faster and more effective to communicate both inside and outside the organization."

Solution-Focus
The newly expanded Avtex will offer a wide range of products and services that apply deep capabilities in portal, collaboration, contact center, CRM, custom application, infrastructure, UC and creative design. The merger with Inetium and Convergent resulted in a broadened portfolio of solutions and expertise around advanced communication and collaboration technologies. By combining its resources, Avtex is now able to offer a wide range of applications that improve one or more points of integration for a client.

"Avtex is in a position to leverage new technologies and develop innovative solutions that impact on how companies connect, collaborate and problem-solve," said Keith Rachey, Chief Strategy Officer. "Speed and efficiency are becoming increasing critical. Problem resolution, productivity and results often hinge on the point of interaction with employees, customers, partners and prospects. At Avtex, our number one objective is to offer faster, easier and more efficient ways for our clients to interact with their customers."

Innovation Team
As part of its commitment to its customers, Avtex has formed an "Innovation Team" that will be responsible for the creation, testing and development of new technologies and evangelizing the company's software applications. Complete with a physical innovation lab and access to beta products and partner support, the team will apply new concepts and technologies to a range of client demands.

This quarter, the Avtex Innovation Team plans will begin to roll-out its newly-developed products.

About Avtex
Our core mission at Avtex is to help our clients optimize their interactions with their customers, employees, partners and prospects through communication and collaboration technologies. As a Microsoft Certified Gold Partner and Interactive Intelligence Platinum Elite Partner, Avtex is the first true integrated interaction solution provider with deep capabilities in portal, collaboration, contact center, CRM, custom application, infrastructure, unified communications and creative design solutions. Avtex has over 1,200 customers across the United States and in six countries with offices in Minneapolis, MN; Milwaukee and Appleton, WI; Des Moines, IA; Omaha, NE, Cincinnati, OH, and Atlanta, GA. www.avtex.com

About Pohlad Family Companies
Founded and built by Carl R. Pohlad, Pohlad Family Companies encompasses banking, financial services, commercial real estate, retail, automotive, entertainment and technology industries, as well as ownership of Major League Baseball's Minnesota Twins. Based in Minneapolis, Pohlad Family Companies employs 3,500 people throughout 40 markets coast-to-coast. For more information, visit http://www.pohladcompanies.com/public/BusinessInterests.aspx.

Avtex Solutions
Michelle Siebert, 612-850-8540
msiebert@avtex.com