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DTS to Deliver Surround Sound to Super Bowl XLV Fans Worldwide

DTS Neural Surround Sound provides a revolutionary new approach to surround sound productions, enabling networks to distribute 5.1 surround sound over a stereo transmission path. For Super Bowl XLV, television broadcast stations worldwide will transmit the signal carrying the DTS Neural Surround sound technology. This technology, integrated into hardware by DaySequerra, allows broadcast crews to produce the game in 5.1 and preserve the integrity of the surround mix while transmitting the game to a global NFL audience in a stereo format at the highest resolution possible.

"Providing the best sounding audio for the largest one-day broadcast event in the world is just another example of DTS' dedication to creating the ultimate audio experience for home theaters," said Jon Kirchner, CEO of DTS. "For fans that are unable to travel to Dallas to watch the Steelers and Packers, DTS wants to make the at-home Super Bowl listening experience as immersive and authentic as possible."

Over thirty five international broadcasters will televise Super Bowl XLV in more than 180 countries and territories. The game will be broadcast live in more than 30 languages, including 10 different languages from Cowboys Stadium. The live broadcast begins at 6:00 p.m. EST, 3:00 p.m. PST on Sunday, Feb. 6.

About DTS, Inc.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc. All other trademarks are the properties of their respective owners. (c) 2010 DTS, Inc. All rights reserved.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of the Company's key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

DTS-C

DTS
Dave Blasucci, (818) 436-1080
David.blasucci@dts.com
or
Formula
Kat Kirsch, (310) 578-7050
Kirsch@formulapr.com