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Share Family Memories and Win Memorex Products In the WeTime Family Valentine Photo Contest

Starting Feb. 1, enter the WeTime Family Valentine Photo Contest for the chance to win Memorex Signature Audio Series products available at Best Buy, Fry's and Amazon.com. Simply post your favorite family WeTime photo and anthem to ModernMom.com for the opportunity to win.

"Memorex is thrilled to host the first WeTime Family Valentine Photo Contest with ModernMom," said Jess Walton, Memorex global brand director, Imation Corp. "Most families have large digital photo libraries and share these memories online and via social networks. In celebration of Valentine's Day, families can submit their WeTime moments to win our favorite Memorex audio products to help them get up and groove while doing something they already enjoy - sharing pictures and memories of the people they love most."

According to the 2011 Memorex WeTime survey*, 98 percent of families have a digital photo collection and 1 in 3 parents enjoy sharing those photos online. The photos parents are most likely to share via websites or social networks* are vacation photos (52 percent), holiday photos (48 percent) and everyday fun photos (44 percent).

HOW TO ENTER
The Contest runs Feb. 1-28, 2011. To enter, upload your favorite family photo and your family's anthem to the ModernMom website (www.modernmom.com) or Memorex's Facebook Fan Page (www.facebook.com/memorexfans). Your photo and anthem will be available for ModernMom and Facebook Fans to vote on through Feb. 28.

HOW TO WIN
Once you've entered your photo and anthem, encourage your friends and family to vote for your submission at ModernMom.com. The four photos with the most votes at the end of the Contest will win Memorex prizes. One grand prize winner will receive the full line of Memorex Signature Audio Series products. Three runners up will win a Memorex PartyCube Sound System. Votes may be cast Feb. 1-28, 2011.

Official contest rules may be found at https://psbpr.box.net/shared/2ju5d8z1bk

ADDITIONAL INFORMATION FOR MEDIA

Official Contest Rules: https://psbpr.box.net/shared/2ju5d8z1bk

Memorex Corporate Website: http://www.memorex.com

Memorex Facebook Fan Page: http://www.facebook.com/MemorexFans

WeTime Survey Results: https://psbpr.box.net/shared/gqkbjm8sag

For detailed product information, hi-res photos and demo units, please contact Laudan Sakizadeh at lsakizadeh@psbpr.com.

*Memorex conducted an online survey of 1,010 parents (men and women ages 25-54 with at least one child under age 18 living in their home) from Dec. 13-15, 2010. The nationwide sample was obtained by Research Now. No estimates of theoretical sampling error can be calculated; a full methodology is available.

ABOUT MEMOREX
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market-share leader in optical media and media accessories at retail and one of the best-known names in the consumer electronics industry. Memorex creates smart, easy-to-use and stylish products that fit any lifestyle. The brand's broad line of iPod and iPhone audio products, including alarm clocks, portable boomboxes and sound systems, and its lines of optical, storage, headphones and gaming accessory products, showcase clean, contemporary lines and bold, vibrant colors that complement home decor. Every product is designed with thoughtful, user-friendly features and the latest functionality at an affordable price. For more information about Memorex, please visit www.memorex.com.

Memorex, the Memorex logo, PartyCube and Imation are trademarks of Imation Corp. and its subsidiaries. iPhone and iPod are trademarks of Apple Inc. All other trademarks are property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6595959&lang=en

Memorex
Natalie Danaher, 651-704-3288
nmdanaher@imation.com
or
Padilla Speer Beardsley
Laudan Sakizadeh, 612-455-1746
lsakizadeh@psbpr.com