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Provo Craft Announces Cricut Craft Room: An Online Design Tool

Cricut Craft Room works with all Cricut machines, including the original Cricut Personal Electronic Cutter, Cricut Create , Cricut Expression, Cricut Cake , Cricut Cake Mini, Cricut Imagine , Gypsy by Cricut and Cricut DesignStudio . While Craft Room does have similar functionality to Gypsy and Cricut DesignStudio, it does not replace either. Gypsy continues to be the only mobile design device, and Cricut DesignStudio does not require an Internet connection.

Cricut Craft Room allows crafters and designers to design with a PC or MAC on a virtual Cricut mat - all from the larger format of their computer monitor. The interface is intuitive and simple, with features like drag and drop, one-touch welding, image grouping and sizing, and a fast and accurate search feature that makes it simple to find specific images in a vast library.

"Cricut Craft Room is the solution to many of our customers' requests," says Jim Colby, Senior Vice President of Product Development. "With this new software, anyone can design with our complete library and add their personalization by welding and manipulating our artwork on the virtual mat. Customers must own a cartridge in order to cut images from it, but they can design and get inspiration from everything."

While Cricut Craft Room does offer the complete Cricut library to customers for designing purposes, they must own the cartridges if they choose to cut with them. Craft Room does require an Internet connection, which allows customers to access their account and design from anywhere; they can only cut from a maximum of two computers, but these computers can be changed at any time.

"Cricut Craft Room gives our customers a new and exciting way to have fun with Cricut. With all of these design capabilities, they can be more creative than ever," says Matt Wilburn, Provo Craft CMO. "We're especially excited to offer Craft Room to them for free."

Cricut Craft Room is currently in beta and was only available on the show floor at CHA. Provo Craft has a public release planned in Q2 of this year. To learn more about this unique software visit www.cricut.com. For more information on Provo Craft visit www.provocraft.com, or follow us on Twitter and Facebook!

About Provo Craft

Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut Personal Electronic Cutter, the Cricut DesignStudio software, Gypsy by Cricut, the Cricut Cake Personal Electronic Cutter, Yudu Personal Screen-printing System, and the Cuttlebug Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home decor, office and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.

Provo Craft
Tonia Conger, 385-351-0540
Director of PR and Social Marketing