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'Pug Attack' is Leading Contender for Doritos and Pepsi MAX "Crash the Super Bowl" Ad Contest, According to Ace Metrix

"'Pug Attack' not only received the highest Ace Score, it also demonstrated strong appeal across demographic groups, an important criterion to a successful Super Bowl ad," said Peter Daboll, CEO of Ace Metrix, and author of "How to Make a Winning Super Bowl Ad." "In addition, 'Pug Attack' received the highest rankings in likeability, watchability, relevance and attention, likely aided by the ad's use of both humor and animals, two often instrumental ingredients to a successful Super Bowl ad."

Pug Attack was closely followed by Pepsi MAX's "Love Hurts," (seen in chart below.) Ace Metrix independently tested the effectiveness of each of the contest's 10 finalist ads and ranked them by Ace Score, a different measure than simple popularity. The Ace Score represents a composite of how relevant, informative, persuasive, opinion-altering and desire-creating an ad is.

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc.

NOTE TO MEDIA:

Peter Daboll, CEO of , will be conducting interviews regarding Super Bowl advertising from Tuesday, February 1 - Thursday, February 10, 2011. Ace Metrix will release results of most effective Super Bowl advertising on Monday, February 7. To schedule an interview, please contact:

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world's leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

Note: Ace Metrix and Ace Score are trademarks of Ace Metrix. Other trademarks are property of their respective owners.

For Ace Metrix
East Coast:
Michelle Robertson, 646-279-5775
michelle@kerlancomm.com
West Coast:
Julie McHenry, 650-504-6655
julie@comminsight.com