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Alice.com Opens the Door to F-Commerce for CPG Manufacturers; Facebook Storefronts are Free on Alice's E-Commerce Platform

MIDDLETON, Wis., Feb. 2, 2011 /PRNewswire/ -- Today Alice.com, an e-commerce platform and online marketplace for household essentials, announced that it will provide CPG manufacturers with complimentary Facebook commerce integration as part of its e-commerce suite of products and services. Facebook Storefronts powered by Alice.com bring online ordering, free shipping, a coupons tab, product sampling offers and more to consumers through manufacturers' Facebook pages.

"We are really pleased to offer CPG manufacturers yet another way to build one-on-one relationships with their end customers," said Brian Wiegand, co-founder and CEO of Alice.com. "More than 350 manufacturers are currently using the Alice.com platform to go direct to consumer, and giving them complimentary Facebook commerce tools is a great new way for them to nurture their customer relationships in a place immensely popular with consumers."

Alice.com's online marketplace is a unique retail channel that provides a new way for consumers to shop for household essentials online, while giving CPG manufacturers a direct channel to reach shoppers through e-commerce and interactive marketing services, translating to lower prices, and the ability to build loyalty and personalize relationships.

"Annie's is always looking at ways to meet our consumers' needs, both with our product offerings and innovative programs," said Aimee Sands, Marketing Director, Annie's. "Our new Alice.com-powered storefront makes it even more convenient for our fans to connect with Annie's."

Alice.com provides participating manufacturers with advanced reports and analysis tools, now extended to include respective f-commerce pages, to provide insight on customers' behavior across all respective online brand properties. By connecting brands on one platform, manufacturers contribute to and can learn from each other through collective data, ultimately resulting in a more personalized and valuable shopping experience for consumers.

To learn more about the Facebook Storefronts powered by Alice.com, visit http://www.alice.com/facebookstorefronts.

About Alice.com

Alice.com is an e-commerce platform and online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, Alice.com offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin.

SOURCE Alice.com