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KidsCo identifies Poland as key territory

Children’s channel to renew contract with number one cable operator

London, UK, 02 February 2011 - KidsCo, the international children’s channel, is today announcing the renewal of its contract with TOYA, one of Poland’s largest TV operators with over 160,000 subscribers.

KidsCo will continue to broadcast its range of family friendly programming including; Sonic Underground, The Beach Crew, The Future is Wild, as well as KidsCo original programming Boo & Me and Jass Time! with a view to adding Boo & Me 2, in April.

Paul Robinson, CEO at KidsCo, said: “Poland is becoming of greater importance as the market matures, not only for KidsCo, but the broadcasting industry in general. As an advocate of localisation of content and infrastructure, TOYA was a natural partner choice. Following the successful launch of free VoD with Toya, we are thrilled to continue co-operation. As we expand, we can look forward to developing relationships with other platforms in Poland.”

Jacek Kobierzycki, CEO at TOYA added: “We are thrilled to be renewing our contract with KidsCo as it is a very popular channel amongst children here in Poland. Parents have fed back that the high quality and absence of violence motivated them to turn to KidsCo instead of other children’s channels. KidsCo’s commitment to family friendly edutainment is a primary reason we are continuing to co-operate with KidsCo, and we look forward to expanding our relationship onto new digital platforms.”

~ENDS~

About KidsCo
KidsCo, the global children’s television network for pre-schoolers, children aged 6-10 and families, launched in September 2007. It is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment.

KidsCo’s global distribution plan, launching linear, VOD, SVOD and IPTV channels has already seen the channel rolling out to 93 territories throughout the world in 18 languages.  KidsCo is available in Australia, France, Spain, Portugal, Germany, Belgium, Luxembourg, Russia, Hungary, Poland, Romania, Turkey, Slovenia, Ukraine, Moldova, Croatia, Macedonia, Greece, Cyprus, the Middle East, Hong Kong, Palau, Indonesia, Taiwan, Mongolia, Papua New Guinea, Cambodia, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Vietnam, South Africa, the Maldives and countries throughout Sub-Saharan Africa.

KidsCo provides a safe environment for children, offering a library of gently educational and age appropriate programming. KidsCo’s impressive catalogue includes animated and live-action television series and feature-length movies which are selected from leading media companies, including our shareholders – Cookie Jar Entertainment and Corus’ Nelvana - as well as other, pre-eminent, independent programming suppliers including the BBC, Sesame Workshop, Fremantle, Fireworks, Iconix, TV Loonland, Daro Film and Decode.

KidsCo programming includes globally recognised brands such as The Wiggles, Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie as well as KidsCo original programming including arts show Jass Time! and environmental programme, Boo & Me.

For more information please contact:
Champion Communications
kidsco@championcomms.com
+44 (0)207 268 3076

About TOYA
TOYA is the fifth largest Polish cable operator and the largest with entirely Polish capital. With its triple-play service: analog and digital television (with HD signal), Internet access and telephone it reaches over 160.000 households in six Polish cities. It also provides the digital offer to other operators nationwide.