Published: February 01, 2011
Leading U.S. Advertisers Reveal Best Digital, Print, Television and Mobile Media Brands and Company
NEW YORK - (BUSINESS WIRE) - The Advertiser Intelligence Reports (AIR) results are in and the Highest
Rated Media brands and company are as follow...
Key:
MEDIUM (number of media brands measured)
Insight
Metric-Media Brand/Company
MEDIA COMPANY (25+ media companies)
Highest Rated Media
Company-Meredith Corporation
PRINT (150+ magazines and national newspapers)
Brand
Strength-People Weekly
Sales Knowledge—Time
Customer
Service-Better Homes and Gardens
Advertiser Satisfaction—GQ
DIGITAL (200+ websites and portals)
Brand Strength-Google
Sales
Knowledge-WSJ.com
Customer Service—Yahoo! Network
Advertiser
Satisfaction-ESPN.com
CABLE TELEVISION (75+ cable networks)
Brand Strength-ESPN
Sales
Knowledge-Food Network
Customer Service—Food Network
Advertiser
Satisfaction-ESPN
BROADCAST TELEVISION
Brand Strength-ABC
Sales
Knowledge-CBS
Customer Service—CBS
Advertiser
Satisfaction-NBC
MOBILE (50+ websites and portals)
Brand Strength-Facebook
Sales
Knowledge-NFL.com
Customer Service—The New York Times
Advertiser
Satisfaction-Microsoft
AD NETWORKS (50+ ad networks)
Brand Strength-Google
Ad Network
Sales Knowledge-Advertising.com
Customer
Service-Advertising.com
Advertiser Satisfaction—Microsoft
Media Network
Source: Advertiser Perceptions, Inc. | Based on the Advertiser
Intelligence Reports Wave 14, Fall 2010.
The highest rated media brand and company information is in no way
influenced by the opinions of Advertiser Perceptions. The results
reflect what advertisers think based on the Advertiser Intelligence
Reports (AIR), which have been conducted semiannually by Advertiser
Perceptions for more than seven years.
Ken Pearl, CEO of Advertiser Perceptions states, "Our release of
the AIR Wave 14 Highest Rated Media brands will hopefully serve as an
incentive for improvements across the media industry-for media brands,
media companies, and advertisers alike."
Background: Every spring and fall, Advertiser Perceptions,
through AIR, surveys thousands of leading advertisers in the United
States to gather their opinions and perceptions of the media brands that
they are considering for advertising in the next six months. These
advertiser opinions provide the basis for insight-metrics that are used
to gauge media brand and company performance. Media brands that rank
highest for each insight-metric and that possess a minimum required
level of advertising consideration are selected as the highest rated
media.
AIR Wave 14 Insight-Metric Descriptions
Brand Strength: Combination of "Ad Results/Effectiveness" ,
"Audience" , "Image/Environment"
Sales Knowledge: "Understands Advertiser Needs and Priorities"
Customer Service: "Responsiveness"
Advertiser Satisfaction: "Satisfaction with media brand as a
vehicle for advertising"
Media Company: Combination of "Good Company with which to do
Business" , "Ad Results/Effectiveness" , "Company's Understanding of
Advertiser's Business" , "Customer Service" , and "Aggressive Rate Deals"
About Advertiser Perceptions, Inc. Advertiser Perceptions is the
leader in providing the media industry with research-based advertiser
insight and guidance necessary for strengthening media brands and
increasing advertiser satisfaction, advertising sales, market share and
competitive advantage. We specialize in determining, analyzing and
communicating what advertisers think-their plans, opinions and
motivations.
Our proprietary database of media decision makers is one of the largest
in the world. The advertiser survey and questionnaire development
process that we employ ensures optimal response. Singular focus and
media industry expertise enables us to effectively analyze and
accurately interpret the research that we conduct on behalf of our
clients who represent many of the largest blue-chip media companies.
Advertiser Perceptions, Inc.
Laura Nespoli, 212-626-6547
laura@AdvertiserPerceptions.com
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