Published: February 01, 2011
With a Burst of Flavor & Nutrition, Green Giant Provides More Than 1 Billion ½-Cup Servings of Vegetables Annually to America's Table
MINNEAPOLIS - (BUSINESS WIRE) - It was a bumper crop last year in the Valley of the Jolly Green Giant as
one of America's leading producers of frozen and canned vegetables
provided more than 1.4 billion ½-cup servings of tasty, nutritious
vegetables. With the new 2010 Dietary Guidelines for Americans released
this week, Green Giant reminds Americans that getting at least 2½ cups
of vegetables per day1 as a step toward better health may be
easier than they think.
"Adding more vegetables to your daily diet is do-able when your kitchen
is well-stocked with the colorful varieties you and your family love,"
explained Steve Finnie, marketing manager for Green Giant. "Whether
you're looking for canned or frozen options, medleys or sauced sides,
single-serve or family-sized packages - Green Giant can be part of the
solution to help Americans improve their health by eating more
vegetables."
A 2009 study2 indicated then that only 6 percent of Americans
got the recommended number of vegetables (a minimum of 2½ to 3 cups) in
any given day. With room for improvement, and given the emphasis
highlighted in the new guidelines, Green Giant offers these tips as
Americans look to add more vegetables to their mealtime mix:
+ Boost Your Nutrient Intake – Vegetables provide nutrients
important for good health. Choose an assortment of vegetables in a range
of different colors to make sure you are getting a variety of vitamins
and minerals daily. The guidelines encourage Americans to make half
their plate fruits and vegetables, and then round out with lean protein,
low-fat dairy and whole grain.
+ Take Stock In All Kinds - Whether fresh, canned or frozen, have
a selection of vegetables within reach. Fresh vegetables work great
on-the-go, particularly for midday snacks, salads and bagged lunches.
Frozen options are super convenient - and nutritious. Green Giant frozen
vegetables are picked at their peak and flash frozen to lock in vitamins
and minerals. And, research shows that frozen vegetables are as
nutritious as fresh. Canned vegetables also are useful when making
soups, casseroles and sides.
+ Help Kids Score Big – Did you know that kids (nine to 18
years old) need at least 2 to 3 cups of vegetables per day?3
If your child is picky when it comes to veggies, try serving their
vegetables topped with low-fat cheese or a dab of butter. Or, look for
lower-calorie frozen vegetables that include a flavorful sauce.
+ Crunch The Numbers – If you're an efficiency expert when it
comes to stocking your pantry, keeping canned and frozen vegetables on
hand is a smart move. They're available year round, are cost-effective
and convenient.
Green Giant began its love affair with veggies over 100 years ago in
LeSueur, Minnesota and remains committed to helping cultivate a strong,
healthy relationship with Americans and their veggies. Visit www.GreenGiant.com
for more information on vegetables, nutrition, recipes and tips.
About General Mills
One of the world's leading food
companies, General Mills operates in more than 100 countries and markets
more than 100 consumer brands, including Cheerios, Yoplait , Nature
Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso,
Häagen-Dazs, Cascadian Farm, Muir Glen, and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net
sales of US$16 billion, including the company's $1.2 billion
proportionate share of joint venture net sales.
1 2010 US Dietary Guidelines, 2½ cups of vegetables per day
based on a 2,000 calorie diet
2 NPD Group, Nutrient
Intake Database; Feb. 2009
3 Report of the DGAC on the
Dietary Guidelines for Americans, 2010
General Mills
Pam Becker
763-764-2470
Pam.Becker@genmills.com
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