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Some Glimmers of Optimism on the Economy

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NEW YORK, Feb. 1, 2011 /PRNewswire/ -- There is a sense of optimism returning to the American people. They are feeling better about President Obama, the direction of the country and, albeit to a lesser degree, Congress. And, it seems they are also feeling slightly better about the economy. One-third of Americans (33%) give President Obama positive ratings on his handling of the economy while two-thirds (67%) give him negative ratings. In December, three in ten U.S. adults (30%) gave the President positive ratings and 70% gave him negative marks on the economy.

These are some of the results of The Harris Poll of 2,566 adults surveyed online between January 17 and 24, 2011 by Harris Interactive. This survey was conducted before the President delivered his State of the Union address.

Looking back as well as forward

Compared to last year, Americans feel slightly more secure about their financial situation. One-quarter (23%) say they feel more secure now, 37% say they feel the same as last year and just under two in five (38%) feel less secure about their financial situation. Last year, when compared to the previous year, less than one in five (19%) felt more secure and over two in five (42%) felt less secure.

Looking ahead, over one-quarter of Americans (27%) say they expect their own household finances to be better in the next six months and the same number (27%) expect them to be worse while 46% say they will be the same. In October, 22% of U.S. adults thought their finances would be better, half (49%) thought they would be the same and 29% felt they would be worse.

Savings

One of the stories about this financial crisis has been about savings. Some say people -- even those who may not have been laid off -- have been building nest eggs to prepare for the worst. But, that may not be true. While one-quarter of Americans (25%) say they are saving more than they were in 2008 before the downturn in the economy, one-third (35%) are saving the same amount and two in five (40%) are saving less than they were. When compared to one year ago, one in five (21%) are saving more, two in five (42%) are saving the same amount and 37% are saving less. If the economy is getting better, maybe the savings are happening more recently? Well, compared to three months ago, over half of Americans (53%) are saving the same amount, 16% are saving more and three in ten (31%) are saving less.

The job market

The one area where optimism seems to not have returned is the job market. Almost two-thirds of Americans (65%) say the current job market in their region of the country is bad, up from 63% who said this in December. One in five (22%) say it is neither good nor bad and 13% say it is good; the same number of Americans who said it was good in December. The Midwest region seems to be in the worst shape as just 9% of Midwesterners say the job market in their region is good while 72% say it is bad. Easterners seem to be better off as almost one in five of them (18%) say the job market in their region is good and three in five (61%) say it is bad.

But there is a glimmer of hope. Three in ten Americans (31%) say they believe the job market in their region will be better in six months while half (51%) say it will stay the same and 18% say it will be worse. In December, one-quarter of U.S. adults (25%) said the job market would be better in six months while 22% believed it would be worse.

So What?

This is the one area where President Obama needs the optimism to hold. If current feelings on economic conditions continue to improve, he will finally be able to move on to the other things on his agenda. If, however, they take a step backwards, not only will the rest of his agenda become in jeopardy, so will his re-election chances.

                                   TABLE 1
             PRESIDENT OBAMA'S JOB RATING ON THE ECONOMY - TREND
    "Now, turning to something different, how would you rate the overall
          job that President Barack Obama is doing on the economy?"

    Base: All adults
                                                                       2009
                       March   April  May   June   Aug   Sept    Nov   Dec
                          %      %      %     %     %      %      %      %
    POSITIVE
     (NET)                 47     49    46    43     39     40     34    36
          Excellent        13     13    10     3      9      7      6     6
          Pretty good      34     36    36    34     31     33     27    30
    NEGATIVE
     (NET)                 53     51    54    57     61     60     66    64
          Only fair        30     27    30    27     25     27     30    30
          ---------       ---    ---   ---   ---    ---    ---    ---   ---
          Poor             23     24    24    30     36     33     37    34
          ----            ---    ---   ---   ---    ---    ---    ---   ---



                                                    2010
                       Jan   March   April   May   June   Aug
                         %      %      %      %      %      %
    POSITIVE
     (NET)               31      32     33     36     32    32
          Excellent       5       5      6      6      5     6
          Pretty good    25      27     27     30     27    26
    NEGATIVE
     (NET)               69      68     67     64     68    68
          Only fair      31      30     31     29     32    29
          Poor           39      37     36     34     37    39


                                             2010   2011
                       Sept    Oct    Nov    Dec    Jan
                         %      %      %      %      %
    POSITIVE
     (NET)                29     27     31     30     33
          Excellent        5      5      5      5      7
          Pretty good     24     22     26     25     26
    NEGATIVE
     (NET)                71     73     69     70     67
          Only fair       31     33     30     34     30
          Poor            40     39     39     36     37

    Note: Percentages may not add up exactly to 100% due to rounding.

                                         TABLE 2A
                                    FINANCIAL SECURITY
                      "Compared to last year, how secure do you feel
                             about your financial situation?"
    Base: All adults
                                             Political
                             Total          Affiliation
                                      Rep.    Dem.   Ind.
                                %       %       %      %
    MORE SECURE (NET)            23      11      37     18
       Much more secure           7       2      13      4
       Somewhat more secure      16      10      24     14
    Same as last year            37      32      38     39
    LESS SECURE (NET)            38      56      22     41
       Somewhat less secure      20      26      13     23
       Much less secure          18      29       9     18
    Not sure                      2       1       3      2


                                             Generation
                                Echo                  Baby
                              Boomers     Gen. X    Boomers   Matures
                              (18-34)    (35-46)    (47-65)     (66+)
                                 %          %          %         %
    MORE SECURE (NET)               33         18         20       20
       Much more secure             13          3          5        5
       Somewhat more secure         20         15         15       15
    Same as last year               38         37         37       34
    LESS SECURE (NET)               26         43         42       47
       Somewhat less secure         13         22         23       23
       Much less secure             13         20         19       23
    Not sure                         3          2          2     *

    Note: Percentages may not add up to exactly 100% due to rounding
    Note: * indicates less than 0.5%

                                  TABLE 2B
                         FINANCIAL SECURITY - TREND
    "Compared to last year, how secure do you feel about your financial
                                situation?"

    Base: All adults
                               2008    2009    2010    2011
                                %       %       %       %
    MORE SECURE (NET)            21      12      19      23
       Much more secure           4       3       5       7
       Somewhat more secure      17       9      14      16
    Same as last year            34      30      36      37
    LESS SECURE (NET)            38      56      42      38
       Somewhat less secure      24      33      23      20
       Much less secure          14      23      20      18
    Not sure                      7       3       2       2

    Note: Percentages may not add up to exactly 100% due to rounding

                                            TABLE 3
                 PERSONAL FINANCIAL EXPECTATIONS FOR THE NEXT 6 MONTHS - TREND
                     "Thinking about your household's financial condition,
                 do you expect it to be better or worse in the next 6 months?"
    Base: All adults
                                             2008
                         Feb    Mar   June   Nov
                          %      %      %      %
    BETTER (NET)           39     33     40    24
    Will remain the
     same                  28     28     25    43
    WORSE (NET)            34     39     36    33


                                                                   2009
                    Jan  Mar  April May  June Aug  Sept  Oct  Nov  Dec
                      %    %    %    %     %   %     %     %    %    %
    BETTER (NET)      20   20    23   25   21   24    23   23   18   19
    Will remain the
     same             48   46    46   45   45   48    48   45   47   48
    WORSE (NET)       32   35    31   30   33   28    29   31   35   33



                                                                   2010  2011
                        Jan   Mar   April  May   June  Aug   Sept  Oct   Jan
                          %     %     %      %     %     %     %     %     %
    BETTER (NET)          21    21     22    25    21    22    22    22    27
    Will remain the
     same                 49    47     50    47    52    52    50    49    46
    ---------------      ---   ---    ---   ---   ---   ---   ---   ---   ---
    WORSE (NET)           30    32     29    28    27    26    28    29    27
    -----------          ---   ---    ---   ---   ---   ---   ---   ---   ---

    Note: Percentages may not add up exactly to 100% due to rounding.

                                     TABLE 4
      PERSONAL FINANCIAL EXPECTATIONS FOR THE NEXT 6 MONTHS - BY GENERATION
                               AND POLITICAL PARTY
       "Thinking about your household's financial condition, do you expect
                 it to be better or worse in the next 6 months?"

    Base: All adults
                              Total               Generation
                                       Echo    Gen X     Baby   Matures
                                     Boomers  (35-46)  Boomers    (66+)
                                     (18-34)           (47-65)
                                %       %        %        %        %
    BETTER (NET)                 27       39       24       23       17
      Will be much better         6       12        4        4        4
      Will be somewhat
       better                    21       27       20       19       13
    Will remain the same         46       45       53       45       44
    WORSE (NET)                  27       16       23       33       39
      Will be somewhat worse     18       12       14       22       29
      Will be much worse          8        4        9       10       10


                                    Political
                                      Party
                              Rep.  Dem.   Ind.
                                %     %      %
    BETTER (NET)                16     40    23
      Will be much better        3     12     4
      Will be somewhat
       better                   13     28    20
    Will remain the same        42     47    48
    WORSE (NET)                 42     13    29
      Will be somewhat worse    29     10    20
      Will be much worse        12      4     8

    Note: Percentages may not add up exactly to 100% due to rounding.

                                     TABLE 5A
                                 COMPARING SAVINGS
                "Are you saving more or less now than you were...?"
    Base:  All adults
                                  MORE            Somewhat
                                  (NET)   Much      more    Same
                                          more
                                    %       %        %        %
    In 2008 before the downturn
     in the economy                  25      10         14     35
    A year ago                       21       7         14     42
    Three months ago                 16       5         11     53


                                          Somewhat
                                  LESS      less    Much
                                 (NET)              less
                                    %        %        %
    In 2008 before the downturn
     in the economy                  40         16     24
    A year ago                       37         17     20
    Three months ago                 31         14     17

    Note: Percentages may not add to 100% due to rounding

                               TABLE 5B
                      COMPARING SAVINGS - TREND
         "Are you saving more or less now than you were...?"
                    Summary of those saying "more"
    Base:  All adults
                           2010    2011               Generation
                                           Echo    Gen X      Baby   Matures
                                         Boomers   (35-46)  Boomers    (66+)
                                         (18-34)            (47-65)
                            %       %       %         %        %        %
    In 2008 before the
     downturn in the
     economy                 18      25       39        20       19       13
    A year ago             NA        21       37        17       14       11
    Three months ago         14      16       27        15       11        5

    Note: Percentages may not add to 100% due to rounding; NA indicates
    not asked that year

                                    TABLE 6A
                      RATING OF CURRENT JOB MARKET - TREND
        "How would you rate the current job market of your region of the
                                    nation?"
    Base:  All adults
                              2008                                 2009
                         June July Jan April June Aug Sept Oct Nov Dec
                           %    %   %    %     %   %    %    %   %   %
    GOOD (NET)              28   30   6   12     9   8   10  10   8   9
    Neither good nor bad    18   19  18   20    19  21   22  20  18  19
    --------------------   ---  --- ---  ---   --- ---  --- --- --- ---
    BAD (NET)               53   51  76   68    72  71   68  70  73  72
    ---------              ---  --- ---  ---   --- ---  --- --- --- ---




                                                                2010 2011
               Jan  Mar.  April May  June  Aug  Sept  Oct  Nov  Dec  Jan
                %     %     %    %     %    %     %    %     %   %    %
    GOOD (NET)   10     8    10   12    10   12    10   13   11   13   13
    Neither
     good nor
     bad         20    18    21   20    25   22    21   21   23   24   22
    ---------   ---   ---   ---  ---   ---  ---   ---  ---  ---  ---  ---
    BAD (NET)    70    73    70   68    66   66    69   66   66   63   65
    ---------   ---   ---   ---  ---   ---  ---   ---  ---  ---  ---  ---

    Note: Percentages may not add to 100% due to rounding

                                TABLE 6B
         RATING OF CURRENT JOB MARKET IN YOUR REGION - BY REGION
    "How would you rate the current job market of your region of the
                                nation?"

    Base:  All adults
                          Total                 Region
                                   East   Midwest    South   West
                             %       %        %        %       %
    GOOD (NET)                13      18         9       15     10
      Very good                4      12         2        1      2
      Somewhat good            9       6         7       14      8
    Neither good nor bad      22      20        19       23     23
    BAD (NET)                 65      61        72       61     67
      Somewhat bad            37      39        37       36     35
      Very bad                28      22        35       25     32

    Note: Percentages may not add to 100% due to rounding; * indicates
    less than 0.5%

                                             TABLE 7
                        EXPECTATIONS FOR JOB MARKET IN SIX MONTHS - TREND
                   "How do you think that the job market in your region of the
                           nation will change over the next 6 months?"
    Base:  All adults
                           Jan.   April    June      Aug
                            2009    2009    2009      2009
                             %       %       %        %
    BETTER (NET)              15      23      21        28
      Will be much better      1       3       2         2
      Will be somewhat
       better                 14      20      19        26
    Will remain the
     same                     36      42      47        47
    WORSE (NET)               49      36      32        25
      Will be somewhat
       worse                  36      29      24        19
      Will be much worse      14       7       8         6


                            June     Aug    Sept    Oct     Nov    Dec    Jan
                             2010    2010    2010   2010    2010   2010   2011
                              %       %       %      %       %      %      %
    BETTER (NET)               26      23      21     23      30     25     31
      Will be much better       1       2       2      3       2      2      4
      Will be somewhat
       better                  25      21      19     20      28     23     26
    Will remain the
     same                      53      49      53     53      50     54     51
    WORSE (NET)                21      27      26     24      21     22     18
      Will be somewhat
       worse                   15      22      20     18      15     16     13
      Will be much worse        6       5       6      6       6      6      6

    Note: Percentages may not add to 100% due to rounding;

Methodology

This Harris Poll was conducted online within the United States between January 17 to 24, 2011 among 2,566 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J39369

Q705, 710, 715, 720, 725, 730

The Harris PollĀ® #12, February 1, 2011

By Regina A. Corso, SVP, Harris Poll, Public Relations and Youth Research, Harris Interactive

About Harris Interactive

Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit .


    Press Contact:
    Corporate Communications
    Harris Interactive
    212-539-9600
    press@harrisinteractive.net

SOURCE Harris Interactive



 
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