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OrangeSoda Launches CitrusBlast for Local Internet Marketing

"When you consider that 80% of consumers search online before buying within a 10-20 mile radius, it becomes clear that the Internet is the single most important avenue for every business to market themselves locally," said Jay Bean, OrangeSoda founder and CEO. "Google's recent changes in displaying localized searches are having a profound impact on locally-focused businesses and CitrusBlast is helping them to leverage these changes to build their bottom line. This is especially significant as more Internet connections are coming from mobile devices," Bean continued.

OrangeSoda partners with many leading small business aggregators and large media companies which resell their services under their own brands. The San Diego Union-Tribune will be the first of their partners to launch CitrusBlast with rollout in February 2011.

"We have worked with OrangeSoda for a number of years on our SEM efforts, and they have proven to be one of our strongest partners. We believe that CitrusBlast will create new revenue streams for the San Diego Union-Tribune," said Mike Hodges, Vice President Interactive, San Diego Union-Tribune.

About OrangeSoda

Founded in 2006, OrangeSoda offers online marketing to local businesses with a unique blend of intelligent service and simple technology. OrangeSoda provides the best return on marketing investment, by blending social, mobile and search with insider analytics on how consumers use the Internet to find local business offerings. With its proprietary advertising technology and service platform, OrangeSoda enables its partners including CityGrid Media, YPG, and Freedom Communications Inc., to provide the best social, mobile and search services to their customers.

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